How to name technology companies
How to name technology companies. Technology companies have developed very rapidly in recent years. Among them, technology companies want to survive in a highly competitive society. An impressive name is very important. Let me share how to name a technology company? Methods for naming technology companies 1
Principles for naming companies
To put it bluntly, technology companies are also a type of company, so let’s first introduce some principles for naming companies.
1. The company name should be concise and easy to read and remember. The company name should not be too complicated, otherwise it will cause negative effects. For example, some companies like to use complicated and difficult characters as their company names, so that customers not only cannot recognize them, but also cannot pronounce them. However, company names such as Wankelai, Banfenli and Hetaida are clear, concise and easy to spread.
2. The company name should give people a sense of beauty and artistic accomplishment. It has cultural heritage and makes consumers feel at ease and comfortable.
4. The company name must be novel and can quickly capture the attention of consumers. The company name must be novel and can arouse the interest of consumers and attract them to patronize the company, such as Kip Xian, Big Sanyuan, Goubuli Such company names arouse consumers' interest and curiosity.
How to name a technology company
1. Name it after a place to highlight the regional advantages and reflect the birthplace of the company.
Different regions are affected by economic, cultural and ethnic factors. The influence of factors such as religion highlights different advantages in different industries. Regarding the advantageous industries in this region, they are named with place names, and their brands can often bear the glory of place names. For example: perfumes from France exude a romantic atmosphere; watches from Switzerland must be very accurate; cashmere from Australia are all of the highest quality. Of course, the premise is that the name of the place you are in is "good". Place names that are not loud will not be considered.
2. Cover the category gene and highlight the strength with the category.
It is necessary to comprehensively consider the current products and scope of technology companies, as well as the direction in which they will expand in the future, so that others can understand the scope of their operations. Highlight your own strength with a professional spirit and focused appearance.
3. Consider the five elements to help enterprises develop.
The yin and yang attributes of the name of a technology company must be consistent with the gender of the company's legal person, the combination of sky and ground must be highly developmental, and the five elements of the font must be consistent with the company owner and the business it operates. The criterion for the mutual generation or combination of the five elements.
4. Use property rights names to express the ownership of property rights.
Any company or unit has property rights ownership issues, that is, it always belongs to a specific legal person or individual, or a country. But not every company or unit must be marked with consumer rights. Regarding property rights, they are generally referred to as belonging to a higher-level unit. However, due to the development of history, this method is increasingly inconsistent with the current situation.
5. Use generic words skillfully to name your company.
In people’s opinion, generic words are divided into different sizes, so generally when using generic words, words with a larger scope are used. If the main factory can be used, there is no need for factory and branch factory. You can use head office or group, not company, branch, etc. If it is a company, you can also choose part of the name of the head office.
Principles for naming technology companies
(1) Technology companies should be short and crisp. The name has fewer words and fewer strokes, which makes it easier to communicate with consumers and facilitate their memory. It can also arouse the imagination of the public and have richer meanings.
(2) Technology companies should conform to the company’s philosophy and service purposes, which will help shape the company’s image.
(3) Technology companies should have their own uniqueness. Technology companies with unique characteristics can avoid being similar to other technology companies to avoid confusing public memory, and can deepen the public's impression of the company.
(4) Technology companies should have extraordinary courage, impact, boldness and shock.
(5) Technology companies should be loud and catchy. The name is difficult to pronounce, has a weak sense of rhythm, is not conducive to pronunciation, and is not conducive to communication, making it difficult to reach public awareness.
(6) Technology companies should be auspicious.
(7) The choice of technology companies must be contemporary. A contemporary name is distinctive, conforms to the trend of the times, and can be quickly accepted by the public.
(8) Technology companies should consider universality around the world.
Things to note when naming technology companies
New ideas:
A good name is like a divine response, moisturizing things silently. Company culture is a live culture, a culture that grows rapidly, a culture that is agile, and a culture that keeps pace with the times. The core driving force that supports and leads the company culture is the company name. How dare you underestimate it? There is nothing more magical than this. Staying young forever, building evergreen foundations, and having abundant financial resources is called company culture. Lao Niu breaking the car and having an unclear name cannot achieve the goal of turning stone into gold and cannot make money at all. For example, the brand "Coco Chanel" is still the embodiment of fashion and synonymous with high-quality products.
Positioning must be accurate:
Cleverly conceived and highlighted. A distinctive and charming brand name should be designed to reflect the advantages and characteristics of the company's products and show its special features. charm. "Coca-Cola" is a symbol of beverage, culture, and life. Pentium, Microsoft, Intel, Lenovo, etc. are synonymous with computers. Kodak sounds like film, and Mercedes-Benz and BMW sound like cars.
The cultural context must be smooth, and the financial context must be clear:
The mountains and rivers have feelings, the plants and trees know their intentions, everything has spirituality, and interaction produces benefits. If the cultural context is not smooth, the financial resources will be blocked, and the hard work will not show any results; if you can understand the meaning of Zen, you can move forward and retreat as smoothly as the financial resources are available; only by focusing on the Qi pulse can you know the prosperity and decline of the career; the financial pulse, the cultural pulse are inherently conflicting, and harmony will become magical.
In addition, when naming a technology company, you should also pay attention to the following aspects:
You should choose a name that you like, which will help motivate you and your employees to start a business; avoid ambiguity and confusion in the wording To mislead, pay attention to the multiple meanings of words and avoid choosing words with negative and adverse effects; the name should be determined as early as possible, and the name should be verified and registered with the industrial and commercial department quickly to reduce the chance of a good name being taken by others; the name should be Considering the long-term development of the enterprise, it should be conducive to long-term use, and should not be randomly named based on short-term interests or benefits. If your business grows bigger, the name will naturally become a brand and intangible asset, and it would be uneconomical to change the name. Methods for naming technology companies 2
Methods for naming technology companies
1. Naming with a broad mind
Naming cannot follow the rules, because technology companies are consumer-oriented. They are all young people. Today's young people read a lot and in this era of rapid digestion of information, they need a creative name. Therefore, you need to be broad-minded in your thinking and not be limited by other companies. For example, Taobao is a content that is very consistent with the website, and the vocabulary is innovative. At that time, Taobao's thinking had not fully entered people's hearts, but Taobao expanded the concept of "Taobao".
2. Use a connotative name
A connotative name can help the company do better publicity. The corporate image can be conveyed through the name, such as Baidu, Baidu selected from " The poem "Looking for him through thousands of Baidu" is very meaningful when it is integrated with the content of the company. When naming the company, we can choose a name that suits our company based on this.
3. Use the associative naming method
When we hear a certain name, we all have different associations, such as cat, tiger, Beanbao, Fuguier. When we name something, we need to learn to name it through association. Each word will bring a different feeling, and words can be re-innovated through association, such as already mature companies such as Sohu and Kugou.
The case of naming a technology company
Luo Su
The pronunciation of "Luo Su" is mediocre, and it is a rhythmic name. It's very pleasing. "Luo" also refers to the Goddess Luo, which is a very mysterious creature in ancient times and is very suitable for use by technology companies. "Su" means traceability, and the name refers to a company that is full of energy and traces the future, which can leave a good impression on consumers.
Shengchenyu
The three characters "Shengchenyu" match the name of the technology company. The pronunciation is catchy and the name has a simple font. The meaning of holy means that the pronunciation of sacred will give people a sense of grandeur. Chen has the meaning of moving forward courageously. The five elements belong to earth, and earth is born in gold. When used as the name of a technology company, it means that the company will have abundant financial resources. Yu means that the company has a bright future. The three words combined have a meaningful meaning, which is suitable for the high-level needs of technology companies.
Wohu
"Wohu" is a name full of associations. It uses the animal of fox to give people a different feeling. Fox is a spiritual animal. , sensitive sense of smell. Wo means fertile and rich, and the combination of the two words expresses the company's vision and positioning. The name implies that the company is developing smoothly, is strong, has accurate positioning, and leads the technological frontier.
Jiutian
"Jiutian" is a name that is simple and easy to remember. The use of numbers will make it easier for consumers to remember. Nine has a long-lasting meaning in Chinese understanding and has a beautiful meaning. Tian is a quantifier of time. Putting the two words together will give people a feeling of exploring the meaning of the name. It is a name with new ideas.
Hengtai International
Hengtai International’s name is a bit long, but the two words “international” at the end are very simple and easy to remember. The pronunciation of the two words “Hengtai” rhymes with a sense of rhythm. The name is overall nice and easy to remember. Heng means eternity, Tai means doing things calmly, and the word international refers to the company's business scope. The name as a whole implies the company's long-term stability, mature technology and extensive business.
Jackal
Jackal Technology Company is directly named after an animal, which will give people a strong association. Used as a company name, it can directly convey the company's philosophy to consumers. Jackals are very specialized animals and are among the best among mammals. Jackals have a keen sense of smell and excellent endurance. They are natural hunters. It means that the company is skilled and has goals.