Today I bring you a complete guide to making money in Xiaohongshu. You may not know that Xiaohongshu has been quietly becoming the best in the past two years, especially after it was removed from the shelves and reformed, Xiaohongshu is really too friendly to Xiaobai! Also, don’t you think that writing notes on Xiaohongshu is really much easier than writing on public accounts? I heard a friend in the same industry told me that she wrote Xiaohongshu and now one advertisement costs RMB 10,000...you should pay attention to the next content. An in-depth reveal of how a novice operates a Xiaohongshu account, and how ordinary people make money on Xiaohongshu! This answer is worth gold! ! The reason why I want to share this method is because my friend is now making a lot of money by doing Xiaohongshu. I am envious. Her fans are not particularly large, and there is still a big gap between her and Big V, but the strange thing is that her fans increase really fast. One popular note brought her to the height of 10,000 followers. During those few days, she went crazy and gained 1,000 followers every day. She was so happy that she invited me to drink milk tea every day. (In the past few days, I asked her to teach her experience and invited her back. 555) The account has only been open for three months, and a single grass-growing advertisement has already reached tens of thousands. So I spent four days to sort out the following useful information, including account maintenance methods, account settings, demining guides, monetization routes and other system account creation methods, deep dive series, and high-energy early warnings. The first step is to raise your account first. I know many people don’t have the patience to read the entire article, so I must put the most important point at the front! No matter which platform you choose, you must first become a normal account before making an account. What is a normal number? It means to behave like a normal, ordinary user, browse notes that interest you, like and save content you like, follow bloggers who write good notes, and search for several famous Vs. Look at their notes. But the kind of people who post content like crazy as soon as they register, you taste it, you taste it carefully, does this look like the behavior of a marketing account? Therefore, the content of all media platforms now follows the UGC system (users create content for the platform). In other words, the platforms welcome original content. Therefore, the algorithms of all platforms are targeting marketing accounts and handling accounts. So, the key to maintaining an account is to be natural, just do what I said above. Then remember, don’t browse like crazy and like like crazy in one day. This is too deliberate. It's best to go up and walk around for half an hour and an hour every day. In about a week or two, you can share notes naturally. The second step is to be careful when setting up your account. As I just said, the Xiaohongshu platform welcomes original authors but not marketing accounts, so your account settings should have a personal feel. What it means to have a sense of persona is that you have to behave like a real person, just like a friend around you, with a unique personality and recognition. Oops, what a hassle. Just show the truest version of yourself. You can speak how you like your personality. There is no need to show off on purpose. This principle must be followed. 1. Avatar guide: It is best to post a photo of yourself as an avatar. Emmmm, if you are really embarrassed, it is also good to post a photo of your back or profile, or cover your face. I’ll give you a sample for the front and the face-blocking ones, so you can refer to them. This picture is very nice. Everyone knows that Xiaohongshu has its own community culture. This community does not care about appearance as much as Douyin does, but it does care about the texture of the picture. 2. Name guide: Naming on Xiaohongshu is easier than on other platforms, because the names of Xiaohongshu bloggers are far less recognizable than avatars and photos, so just being regular is enough, and you don’t have to rack your brains to surprise everyone. But even if it is simple, there are still some surprises, such as those that are too middle-class. Those that are too funny are not very popular among Xiaohongshu users, so I have compiled some naming formulas for you. Now, I’ll give you the homework: 1) Name Field This is a formula common to all platforms, and you can’t go wrong wherever you use it. Examples of naming: Ayan is a little beauty expert (beauty), a pony-tailed classmate (hair braiding), a cook, mustard sauce (food) 2) A girly, clever little girl. Among the 80 female users of Xiaohongshu, 80 They are both female college students and young ladies in the workplace. Girliness is also the main theme sought after by women in today's society, so it is very pleasing to have a girly name.
Then let’s take a look at the content of a note: To sum it up, it’s: Title Picture (including cover picture) Copy Title: I love this fairy-like slightly drunk makeup! ! Tutorial attached! "In love" and "fairy air fluttering" are all words that can directly attract the reader's attention and give people the preconceived impression that "this makeup must be beautiful". The "attached tutorial" is to give readers useful tips, which will enhance their trust. Therefore, the title must use more emotional words, such as "love", "empty bottle", "fairy", "too", "simply" and "definitely"; you can also use numbers to deepen the impression, such as "24 hours without makeup" ""10 times whiter", "Only 30 yuan" and so on. Pictures (including cover pictures): The picture above is the cover of that diary. The cover picture should preferably be a picture that shows the full picture of your content or the effect you want to achieve. For example, if you recommend skin care products for different skin types, the cover picture should be a general picture. Pictures give people a sense of useful information or reflect the effects, such as makeup tutorials. The cover must include a picture of the makeup effects. For the included pictures, the platform requires 9 or less, but you must send more than 4! Be sure to send at least 4 photos! Be sure to send at least 4 photos! Because pictures attract readers' attention more than words. The more pictures there are, the richer the feeling. The more serious the notes, the more motivated readers will be to read the copy. Copywriting: Xiaohongshu’s copywriting is not an article, it is purely information output, so the writing style is not important, the important thing is to explain things clearly. So we can write it in three parts: Part 1: Briefly introduce the content of the note and the value of the dry information. The tone can be salty or sweet. You can use more small expressions and symbols to increase the interest. Part 2: The practical part, the focus is on details and clarity, you’d better present it in a list. Part Three: Summary of useful information, supplementary explanations, or interaction with readers can be placed in the last part. Regarding sharing notes, I also have two tips for quickly increasing my fans. I must let you know. I hope you can get through the novice period faster and make money as soon as possible. 1) When you have zero fans, remember to ask your relatives and friends to give you likes. This will allow your content to enter a larger traffic pool in the second round of exposure. But be careful not to engage in the behavior of asking for likes. It is a very serious violation to ask for likes on Xiaohongshu. 2) Dismantling and imitating more popular notes is much more useful than attracting traffic from other places. As long as you have a popular article, the next road will be very easy. I finally finished talking about the essentials, and without realizing it, I had coded so many words, which is enough for a novice to digest for a long time. But hold on, you must read the following content. If you don’t understand how to make money, how can you have the motivation to persevere? The fourth step is finally to learn about monetization. Xiaohongshu doesn’t have any fancy monetization paths. It mainly involves advertising and live streaming to bring goods. But don’t worry, Xiaohongshu’s advertisers are very willing to spend money. These two ways are enough for you to eat. But to be honest, not all areas can be monetized if you work hard. Beauty, skin care, and clothing are still the first echelon of commercialization. After all, there are many girls on Xiaohongshu, and it is a girl’s nature to love beauty. It is expected that these categories are relatively profitable. Store exploration, travel, and digital are the second echelon. Further down, things like parent-child, couple, and relationship are not difficult to monetize and can be monetized, but the level of advertisers is obviously weaker than that of beauty products. There are also some niche hobbies, such as music, painting, and blind box opening, which have a relatively low degree of commercialization. In addition to the field, the number of fans is also an important factor affecting monetization ability. 1. If you have an account with less than 5,000 fans, if you accept an account from Soft Advertising with less than 5,000 fans, you will mainly contact the advertiser privately. To be precise, you will wait for the advertiser to contact you. Don’t worry, if you create content with intention, advertisers will definitely find you. Since we are contacting each other privately, the quotation is actually very free. If you have more than 1,000 fans, you can bid for 200-500 ads. If your fans are very sticky, you can bid higher.
2. If you have more than 5,000 fans, and if you have 5,000 official fans, and the average exposure of your notes in a month is ≥ 10,000, you can join Xiaohongshu’s official advertising platform, which is called the “Xiaohongshu Brand Partner Platform”/ This platform does not have an APP for the time being. You need to log in on the computer. Log in with the Xiaohongshu account you meet the standard. Complete the account authentication according to the guidance. The platform will automatically enter your number of fans, number of notes and official recommended quotation (it is a range. ). For a blogger with 1 million fans on Xiaohongshu, the quoted price for a single video advertisement is about 150,000, and the graphic format is relatively lower. For another example, my friend has 140,000 fans, and the quote for a single picture and text is 7K-10K. Regarding the quotation, I would like to say, be bold (you can still negotiate the price anyway, hh). Although there are not many monetization paths, knowing more about the Xiaohongshu platform rules and account weighting algorithm can make you earn more than others through the same path. . There is one last digression. Guess, there are so many Xiaohongshu users, how many of them can accept official advertisements? The reality is that there are only 10,000 people... What are everyone else doing? Everyone is just like you now, swiping for nothing, looking at other people's accounts, and envying others for making money. I just say this to let everyone know that there are very few creators of Xiaohongshu now, and there are still many opportunities, so I hope you who see me now can seize this opportunity~ Okay! This is really the end of my story. I chatted with my friends on the phone for several hours, but it took me several days to compile it into a document. Finally, I would like to say something from my heart to you: I hope everyone is sincere. When you sincerely learn something to make money, you really gain something. Even if you don't make a lot of money in the end, at least you have to gain skills and experience instead of gaining nothing. "The most capable people are not those who wait for opportunities, but those who use opportunities and seize them." This is a direction. I hope you can try it. Come on.