5 References for Automobile Marketing Planning Plans
With the rapid development of the automobile industry, the rapid development of China's economy, and the popularity of automobile consumers, automobiles have gradually become people's daily travel The main tool, below I will bring you a reference for automobile marketing planning plan, I hope you like it! Reference for automobile marketing planning plan 1
1. Marketing background
The expo center covers an area Covering an area of ??6,000 square meters, with unique conditions, advanced management, complete post-service and related supporting services such as industrial and commercial, taxation, banking, traffic management, etc., it can provide customers with integrated and comprehensive high-quality services, making the vast number of automobile and other ancillary industries Operators can operate easily and avoid many cumbersome procedures. It provides a more complete and modern automobile trading place with broad market prospects for the majority of operators in the automobile and negative industry.
In order to better carry out publicity activities and increase visibility, the __ Automobile Expo Center can have a higher status in the minds of the public and create momentum. The early advertising can be operated reasonably and scientifically. ; Smooth implementation, entrusted by it, specially arranged to formulate the early advertising plan of __ Automobile Expo Center.
2. Market Analysis
1. Analysis of Market Environment Advantages
A. __ Automobile Expo Center is located next to __ Highway, with highways, railways and other transportation systems crisscrossing it. The transportation is very convenient and fast. The center is centered on __ and radiates to __ and other surrounding towns. The geographical environment is very advantageous.
B.__ is known as "Little__" and is a place where foreign investment and residence are concentrated. The surrounding towns have intensive manufacturing and processing industries. In the next few years, ____'s economy will develop rapidly, creating a more superior economic environment for ____ Automobile Exhibition Center.
C. With the further growth of the economy and the gradual improvement of people's living standards, automobiles and their ancillary industries will make a new leap. In the next few years, automobile consumption will be the most popular among the public. Mainstream consumption, family and personal cars will become more popular, and car consumption will be closer to the masses. These will create good market opportunities for the future development of __ Automobile Expo Center.
2. Analysis of own advantages
A. At present, car sales in and around __ are relatively scattered, and most of the supporting service facilities are not very complete. __ Automobile Expo Center is The first modern automobile trading market in __ and its surrounding areas. The completion of the center will attract more customers from the automobile and its ancillary industries to pay attention and consult for investment. The market prospects are very broad.
B. Its own environment is superior, it covers a large area, the entire expo center is reasonably laid out, and related supporting facilities such as large parking lots, exhibition halls, and trading halls are complete and complete. It is a comprehensive enterprise integrating sales, after-sales service, and parts supply. An integrated comprehensive professional automobile trading market, the entire center has high design and good quality. It is the first high-end automobile trading center with advanced equipment and complete functions in __ and even the entire __ region.
C. High-quality services, industrial and commercial, taxation, traffic management, banking, insurance and other service supporting facilities will be put into operation, which will eliminate many cumbersome procedures for car transactions and make the entire car transaction more convenient. Fast and smooth. The member club, information center and other related supporting facilities are complete, able to provide customers with high-quality first-class services, provide cars and their affiliated dealers with car culture, new car launches, on-site promotions and other activities, and are equipped with car beauty and decoration projects, so that The entire trading center is more standardized and integrated.
D.__ Automobile Expo Center also has complete hardware facilities such as communication, language inquiry, digital demonstration, information release, and electronic photography. The decoration is luxurious and elegant, and the business environment is comfortable and warm.
3. Preliminary market strategy
1. Focus on seizing market opportunities and carry out extensive publicity so that the advantages can be deeply rooted in the hearts of the people and attract more cars and other products. Dealers and manufacturers in ancillary industries to invest.
2. Try to show off your strong strengths and avoid weaknesses to expand your visibility and reputation.
3. Introduce the CIS system (corporate image identification system) as soon as possible to achieve the market strategic goal of entering the market.
4. Use modern management models and high-quality services to establish a good corporate image and enhance corporate reputation.
4. Preliminary Advertising Strategy
1. Advertising Positioning
Preliminary advertising positioning should reasonably consider the later advertising plan and the purpose of advertising. Specific implementation. It is recommended to use the supporting service advantages of Southern Automobile Expo Center as advertising positioning.
2. Advertising appeals
Take rational advertising appeals as the advertising appeal point, and use real facts to persuade people, so that in actual operations, it will be beneficial to the advertising effect. operate.
3. Advertising objectives
Strive to combine advertising and other publicity methods before the opening of the market, so that the Southern Automobile Expo Center can be deeply rooted in the hearts of the people before the opening of the market and occupy a leading position in the market. a certain status. Advertising targets should be placed on various car dealers, as well as manufacturers and dealers of spare parts, car beauty, decoration, etc. Create a good reputation among them to enhance your own value so as to attract more customers to inquire about investment.
5. Media Analysis
A. Among the many advertising media, the Dongguan area mainly focuses on several advertising media such as television, newspapers, outdoor, Internet, and radio stations. Among them, advertisements on television, newspapers and radio are more effective, more selective and targeted, and can reach the audience directly. Outdoor advertising is slower to take effect, but it is the easiest to establish a good corporate image.
B. In the audio advertising media, TV and radio are available in Mandarin and Cantonese. However, in terms of advertising targets, there is no big preference for programs in the two languages.
C. The use of media should follow the overall advertising strategy, deliver in stages, get closer to the target group, simplify communication channels, and effectively utilize advertising resources.
6. Advertising media delivery schedule
Delivery time, media advertising form, advertising purpose, delivery method, remarks.
In December 20__, "__ Metropolis Daily" customized corporate image advertising in automobile special issues, flyers, and gift advertisements to increase visibility and establish a good corporate image. The newspaper is delivered every other issue.
In January 20__, the construction of "__ Metropolis Daily" automobile special issue, "__ Daily" automobile special issue, and its own website. Corporate image advertising establishes a good corporate image and expands influence. The newspaper is delivered every other issue.
In February 20__, the automobile special issue of "__ Metropolis Daily", the automobile special issue of "__ Daily", __ newspaper, and radio advertisements were changed from corporate image promotion advertisements to investment promotion advertisements within the scope of advertising targets. expand influence internally. Get good reviews and improve your reputation. Newspapers run every other issue, radio twice a day, and outdoor advertising is produced.
In March 20__, "__ Metropolis Daily" car special issue, "__ Daily" car special issue, __ newspaper, __ business daily, __ TV station, __ three sets, outdoor, radio Advertising, completing the construction of the website, corporate image promotion advertising and investment advertising are combined to attract more businessmen to consult and invest. The newspaper is once a day, the radio station is four times a day, the release of outdoor advertising, and the production of TV advertisements begin.
In April 20__, "__ Metropolis Daily" automobile special issue, "__ Daily" automobile special issue, __ newspaper, __ business daily, __ TV station, __ three sets, __ channel , _Taiwan_, outdoor, radio advertising, complete website construction, magazine advertising. Investment promotion, advertising and soft article operation.
Attract more businessmen to visit, consult and invest. Newspaper once a day, radio station four times a day, magazine publication, TV advertisement twice a day. Newspaper soft copy operation, magazine depends on actual situation
7. Remarks
This plan is the advertising plan for the early stage of __ Automobile Expo Center (20__.12-20__.4). If there are any deficiencies, further communication and deepening are needed in order to strive for perfection. achieve the desired effect.
Automobile Marketing Planning Plan Reference 2
1. Foreword
In the near future, driving will be a life skill that people generally master, and cars will no longer be It is a symbol of privileged people, but will be a means of transportation for people to go out. So when people own a car of their own, they will undoubtedly care twice as much. Daily cleaning care and regular beauty maintenance of cars will inevitably become people's daily consumption content.
__Commercial College In order to integrate the theories and skills learned by students with the needs of society and to have more practical opportunities, our school decided to jointly open a small car company based on the conditions within the school. The beauty shop creates an on-campus practice platform for students majoring in automotive marketing to train students’ practical abilities.
2. Market Analysis
(1) Environment and Market Analysis
1. Industry Analysis
With the rapid development of the automobile industry With the rapid popularization of automobile consumption, automobiles will eventually become a means of transportation and enter thousands of households, becoming a necessity in our lives just like refrigerators and color TVs. With the familyization and popularization of cars, a life integrating people and cars has gradually become fashionable. Not only has the concept of loving and caring for cars become popular, but also fashion, individuality and novelty have become the pursuit goals of car owners.
2. Competition analysis
On the surface, the automobile after-sales service market is diverse and very active. In a state of confusion. At present, there are small shops everywhere in the automobile service industry. There is no business scale, low-price competition between stores, and mutual disruption. Serious disordered operations affect the formation of competitiveness in this field. Most of the service companies in China's automotive aftermarket operate in silos, and some chain companies are not complete and mature enough. Due to their own limitations, they lack control over the overall market and have not formed large-scale monopolies or national brands.
There are currently a series of problems in the automotive after-sales service market, mainly due to the fact that several sub-sectors are still in the stage of disorderly competition: there are many companies in the auto parts industry, varying in size, backward market development methods; backward management , the business model is backward, some enterprises compete unfairly, and many large enterprises in the automobile repair industry have unsatisfactory results, while small roadside auto repair shops and quick repair and maintenance centers have quietly emerged; the current status of the automobile beauty and maintenance industry is that operations are not standardized, There is no standard operation, no guarantee of quality, and unreasonable charges. The vast majority of street shops inherently lack scientific management, technical support and formal purchase channels. The existence and operation of these stores have seriously dampened the enthusiasm of car owners for consumption.
3. Consumer analysis
The current car follow-up services cannot meet the high standards of car owners, and many people in the industry have begun to actively explore new development paths for the industry. Instead, there are: brand stores - car beauty and maintenance stores with high brand reputation, good store image, standardized operation, strong service awareness; credibility and reliable quality. Because, with the change of people's consumption concepts and the continuous enhancement of consumption awareness and self-protection awareness, people not only need to meet the needs of direct consumption during the consumption process, but also need to satisfy the needs of psychological consumption to the maximum extent.
(2) SWOT analysis
Advantages: This car beauty shop is jointly opened by schools for students. The employees are students from their own schools, and the management staff are mainly teachers from their own schools. In this way It is conducive to management, discussion and communication. It is concentrated and clear to the target customers and facilitates publicity and promotion.
Disadvantages: The geographical location is inside the school, the space is relatively closed, and the radiation range is narrow; the members of the management and service team are mainly composed of inexperienced teachers and students, lacking development management and technical inspection. The process is also a process of learning and exploration.
Opportunities: The car beauty industry is not yet large-scale and has a lot of room for development. Furthermore, you can make full use of the relationship between teachers and students at the school and conduct good communication, exchanges and business dealings in order to bring in more new customers and expand business scope and market share.
Threats: This is an immature industry. Although the prospects are very good, our team lacks experience, which is a great challenge to future development.
3. Market positioning
In addition to the appearance of a car, the most important thing is that it can drive safely and normally, because if a car beauty shop develops well, we can Join the business of car inspection, repair and other services, so we hope that in addition to beautifying the car of the car owners who come to us, we can also test the safety system of the car for free. If there is a problem, after our repair, they can feel at ease and be smooth on the road. travel. So we named this shop "__Car Beauty Shop".
The rapid development of China's automobile industry indicates strong demand for the automobile after-sales market. This demand will become more and more rational as people's understanding of cars continues to deepen, gradually transforming from simple beautification to demand for additional services. At the same time, the automobile quick repair industry is not mature enough, and business thinking and concepts are not yet mature enough. To stay ahead of demand, focusing on quality, service, features, and industry differentiation will be the main development trends of this industry.
__Car beauty shop through in-depth analysis and summary of the automobile market service industry, combined with the current situation of the automobile market, from the target customers, brand, marketing, products, services, prices, promotions and other major aspects It conducted an in-depth review of the aspects and provided a traditional backward marketing method that is different from the traditional ones. __The car beauty shop does not want to be large and comprehensive, but specializes in small and refined products. It focuses on the car beauty service route with low investment and quick return.
__The target customer group of the car beauty shop is among the car owners of school faculty and staff and the school fleet. This group has certain cultural quality and taste, and is more sympathetic to traditional Chinese culture. This group has higher requirements for the sophistication and perfection of services and products, but is less sensitive to price. According to price theory, the factors that affect the pricing of car beauty services mainly include three aspects: cost, demand and competition. Cost is the basic part of the value of beauty services. It determines the minimum limit of the price of beauty services. If the price is lower than the cost, there will be no profit. Figure: Market demand affects customers' understanding of the value of beauty services, which in turn determines the upper limit of the price of beauty services, while market competition regulates the price to fluctuate between the upper and lower limits, and ultimately determines the market price of beauty services. However, when studying the cost of beauty services, market supply and demand, and competitive conditions, they must be linked to the basic characteristics of the service.
However, as their careers grow and their income accumulates, they will shift from functional consumption to comfort consumption and become the main force of our consumption.
4. Marketing Objectives
Based on the above market analysis, this store is initially set to be a small car beauty shop. The main target customers are school car teams and faculty and staff. We hope that after the initial operation and management, we can develop better, develop more businesses, attract more customers, and make profits within a certain period of time.
In a short period of time, all the faculty and staff of the school will become regular customers of our store. On this basis, increase visibility, use old customers to attract new customers, and let __ Xuecheng car owners understand and come to our store for consumption.
Automobile marketing planning plan reference 3
1. Purpose:
To meet the reasonable needs of users, reduce user complaints, and reduce user complaints , improve user satisfaction, ensure that no media exposure incidents occur, ensure market stability, ensure the smooth passage of the __ annual "3·15" Consumer Rights Protection Day, and enhance the reputation of Shanghai __ automobile.
2. Activity content:
(1) Investigation and treatment of key users:
Definition
1) Users with special backgrounds Sex (radio stations, newspapers, reporters, etc.).
2) Users directly write or call news media (radio stations, newspapers, etc.).
3) The user complained to the 800 hotline more than twice due to the same fault (including general fault repair) and the problem was not resolved.
4) Major liability incidents (such as fires, accidents, etc.) have not been fully resolved.
5) The service outlet has been unable to solve technical problems, so call/write to our department to request processing.
6) During the warranty period, the number of claims for the same vehicle is more than 3 times in a single month;
7) The same fault caused by abnormal damage during the three-warranty period, within two months Replaced more than twice.
8) The user places the car in a service station and refuses to have it repaired.
Scope
All Shanghai __ car users (including Melu and JSTAR users).
Level classification
1) Aaa level users (who have contacted the media or Consumers Association and other departments, and are very likely to take exposure or other extreme behaviors) are classified as urgently needed and dealt with The cycle should not exceed 5 days;
2) AA-level users (who go to the dealer to cause trouble, threaten to be exposed, or have a certain social background) will be handled through negotiation, and the processing cycle should not exceed 3 days;
p>3) A-level users (who make unreasonable demands that may cause complaints to escalate) are classified as negotiation, stabilization and appeasement, and the processing cycle shall not exceed 2 days;
Investigation
The sales service managers of each region are responsible for the service outlets in their respective jurisdictions, follow up and collect the "Shanghai __ Automobile Key Users Checklist" (form attached) filled out by the outlets, and the official document sales service manager will check whether the reports filled out by the outlets are true and valid After a specific review, report to the regional manager and associate manager. At the same time, a unified report will be made before February 25th. Key users who appear after the 25th will report separately on the same day and report by e-mail.
(2) This notice will be included in the daily assessment of the service station. If the report is not submitted within the time limit, the company will impose penalties based on the assessment results.
(3) Implementation of after-sales service activities
Service providers must be urged to carry out careful operations in accordance with Shanghai __ Automobile's "3.15" service activities (specific operations shall be carried out in accordance with the service activity notice), Achieve the following purposes:
1) Complete the registration of user participation activities and improve the end customer files.
2) Discover key users in advance and deal with them in a timely manner to prevent user complaints or escalation of complaints.
3) Screen out loyal users and conduct positive publicity.
4) Increase customer retention for service providers and prevent user loss.
(4) Parts organization work
1. Check the spare parts inventory of each service outlet, urge each service outlet to formulate a "3.15" parts guarantee plan, and make reasonable parts inventory preparations. Ensure that the accessories at each service outlet are reasonable, complete and sufficient.
2. Between March 5th and March 25th, the missing parts for key users can be transferred directly from the parts transfer warehouse. After signing by the regional associate manager or regional manager, the parts will be transferred to the spare parts department. The transfer warehouse handles the borrowing procedures.
3. If the parts transfer warehouse does not have this part, immediately contact the local dealer to dismantle the commercial vehicle and repair it, or call the company for air shipment.
Guaranteed delivery from service outlets:
1) For parts with a payment of less than 10,000 yuan, they can be shipped from the parts transfer warehouse or directly after being signed by the regional manager or regional associate manager. Shipped by the company by express or air.
2) For parts with a payment of less than 20,000 yuan, they can be shipped from the parts transfer warehouse or shipped directly by the company by express delivery after being signed by the regional manager, regional associate manager, and regional manager.
3) The payment for spare parts of more than 20,000 yuan must be signed by the regional manager, regional associate manager, and regional manager and then reported to the coordinating group leader Liao Xionghui for signature before being transferred from the spare parts transfer warehouse or directly from the company. Shipped by express shipping.
The reissue of early parts guarantee will be carried out between March 25th and March 31st.
(5) Response plan for distribution and service outlets:
Establish a "3.15" special position, and report the personnel list and plan to the company. The specific requirements are as follows:
1. Implement a 24-hour hotline service system.
2. Ensure one-time fault resolution rate and pay attention to service attitude.
3. Implement “3.15” on-site activity supervision, participation and sending people to stay on site.
4. Assist sales and service managers to visit local media, consumer associations, industry and commerce, quality inspection and other units.
5. Establish key user accounts and establish a crisis early warning mechanism.
6. Discover and investigate key users.
7. Establish a market user return visit mechanism, conduct irregular telephone return visits to key users, conduct door-to-door visits when necessary, and implement 24-hour monitoring of individual users.
8. Ensure the supply of accessories and high-quality maintenance work.
9. Report work to the sales service manager in a timely and effective manner as required.
Automobile Marketing Planning Plan Reference 4
Since the __ car was launched in the __ market in __, it has gone through _ years of development and is well recognized by the majority of users. The market sales are increasing day by day. Now __The market inventory reaches nearly 8,000 units.
__ City __ Investment Development Co., Ltd. officially sold __ brand cars in July _. The company invested 2 million yuan to build a standard __4s store that was officially established on October 26, 2018. Its total area is 3,000 square meters. This was the largest __4s store in the __ area at that time. After one year of operation, sales have increased sharply and have steadily occupied the market share of economical cars in __.
In January ___, the __ car became one of the dazzling economic cars in the Chinese auto market with monthly sales of 8,000 units. In order to achieve greater breakthroughs, __ Group launched a series of promotional policies. In _ year, our company obtained the exclusive distribution rights for the full range of __ automobiles in the __ region. We should also promote the overall image of the __ automobile brand. Donate to Project Hope in the name of car owners to enhance the social image of __ automobile and __ company while promoting terminal sales in __ area.
Facing the fiercely competitive sales market, we should do a good job in our service work and regard service as the basis of survival. Only genuine value-for-money services can enhance the reputation of a company's products and spread the product through "word of mouth" until sales are achieved. The establishment of __4S store has allowed __ car users to enjoy standard 4S store high-quality services, but this is far from enough.
China's automobile market has entered a fierce competition. Many merchants of different brands and models continue to launch overwhelming advertising and promotional activities to compete for customers' "eyes".
Faced with such competition, our __ brand should innovate, seize the "hearts" of customers, carry out more public welfare public relations activities with low investment and good results, and strive to achieve multiple benefits with one stone.
1. Market Analysis
__ car, which achieved brilliant results in the Chinese auto market in _, still maintained strong growth in _, with sales breaking historical records, and sales in February climbed again A new high, breaking through the 10,000 mark. In February, the total sales volume of __ automobile market was 11,438 units, an increase of 2,326 units (25.5%) compared with January. The company's __ automobile terminal sales volume in January was 78 units, which increased to 151 units in February, a year-on-year increase of 93.5. During the same period, competing models such as Changan Antelope (186-173 = 13 units), an increase of 7.5, Tianqi Xiali 20.5 (41-34 = 7 units), etc. Compared with the sales of economical cars this month, the __auto__ market sales trend is good.
2. Customer Group Analysis
Our company uses database retrieval, telephone interviews, car owner discussions and other methods to analyze the 182 __ car owners in the database, based on the car model, car owner’s gender, age, A __ user survey activity was carried out based on factors such as academic qualifications, occupation, purpose, and whether there is a wide range of love.
The survey results were statistically analyzed and concluded: As a domestic economical family car with excellent cost performance, the owners of __ cars are more concentrated in people with annual household incomes between RMB 50,000 and RMB 80,000 and aged between 25 and 45 years old. The male consumer group; the most common occupations are middle managers, followed by private owners and marketing and business personnel; users buy __ cars mainly out of rational needs, with transportation becoming the dominant one, and work and business needs taking a secondary place. Among them, the vast majority of car owners have extensive love and often give charity. Most customers reflect that after their own lives have become increasingly rich, they have long had the desire to help poor children go to school. For a long time, they have been forced to do so because there is no platform around them to dedicate their love. Charitable deeds show that most car owners are caring, charitable, enthusiastic about public welfare, and concerned about social development.
__Build a bridge of care for millions of caring car owners. Starting from March this year, for anyone who purchases a __ car, the __ company will contribute 300 yuan in the name of the car owner to donate to an out-of-school child.
3. Activity planning ideas
Our company launches a preferential car purchase activity with the theme of "helping out-of-school children and praying for the safety of car owners".
Children are the future and the hope of the motherland. Children who are extremely poor and have excellent academic performance and are facing dropping out of school need more support and attention from the society. We plan activities based on this theme. On the one hand, car owners can purchase cars at preferential prices to satisfy their personal material needs. At the same time, it also allows them to contribute their love to society and meet their higher social needs. From the perspective of Maslow's theory of human needs, it is more acceptable to society. At the same time, it establishes a good image of the car brand and the company. social image. On the other hand, we donate to out-of-school children in poor areas and contribute to social education.
4. Significance of the event
Through this event, we will conduct news and public relations hype for __ brand, __ group, and __ regional exclusive agent company - "__" to achieve promotion_ _Brand image, expand__ the company's visibility, improve its reputation, and ultimately promote marketing and after-sales service promotion, thereby creating rich social and economic value.
Automobile Marketing Planning Plan Reference 5
1. Overview
Name: __Large Automobile Brand Exhibition
Theme: Different Life, different enjoyment
Purpose: professionalization, branding, internationalization, popularization
Objective: This auto show is mainly for the purpose of displaying sales and using the auto show to promote consumption The change in the environment shows the confidence in revitalizing the local automobile industry, allowing people who love cars to visit the site in person and have close contact with the cars they like and intend.
Sponsor: __ government, ____
Organizer: __ company
Co-organizer: __ unit
2. Keywords
This automobile exhibition will display the development history of the automobile brand, classic models and new automobile products. It can be said that this brand launch conference is the highlight of the domestic and foreign automotive industry. Regardless of the scale of the exhibition, booth design, exhibition investment and the number of new car releases, as well as the overall number of car samples exhibited at the exhibition, it fully reflects professionalism, branding, and internationalization. characteristics. I believe that this auto show will affect the automobile sales market in __ with its unique influence.
3. Specific content
Exhibition time: _month_day, 20__ to _month_day, 20__ year
Location: ______
Participants: representatives of provincial and municipal leaders, exhibitors, our company and staff, visitors
Invitation method: electronic invitation letter and hardcover invitation
4. Specific exhibitions Event arrangements
1. Pre-exhibition arrangements
1) Internal arrangements must be made before the event begins. In addition to internal staff, professional automotive interpreters must be hired externally. So that exhibitors can request professional explanations of the products on display.
2) Arrange protective measures in advance to ensure the safety of exhibition vehicles, especially in the luxury car area, where crowd control is very necessary.
3). Prepare small gifts to thank exhibitors for their support, and ensure the quantity and exquisite packaging of the gifts.
2. Arrangements during the exhibition
Opening ceremony on the morning of _Sunday, leaders’ speeches, song and dance performances, and some car displays (on the test track)
_Day From the afternoon to _day, exhibitors will display their sales and visitors can visit on their own
On the morning of _day, the closing ceremony will include speeches from leaders, song and dance performances, sales statistics reports and congratulations to each exhibitor
On the afternoon of _day Clean up the venue
3. Post-exhibition handling
1) Make sure that all visitors leave the venue before arranging for exhibition vehicles to leave.
2). Notify each exhibitor in advance of the departure time arranged for each product. The time must be staggered and the order of departure must be strictly arranged according to the location of the exhibition area.
3) After the vehicle leaves the venue safely, have all exhibitors sign for confirmation in a timely manner to avoid confusion.
4) A thank you meeting for each exhibitor will be held on _ day. Confirm the number of participants and the number of gifts.
5. Working groups and division of labor
Responsible for liaising with various media to participate in the promotion and activity follow-up of the auto show;
Investment promotion activities and contacting exhibitors;
Matters related to etiquette team, front desk, commentators, performance team, security personnel, car models and internal staff;
Logistics support and medical personnel;
Work such as maneuvering and crisis management requires dedicated personnel to follow up and be responsible.
6. Marketing planning plan
1. Internet marketing: With the help of major popular video websites, insert advertisements before the video is played and promote the exhibition website.
2. Media marketing: Carry out large-scale publicity through TV advertisements and bus advertisements, use the well-known luxury cars participating in the exhibition to build momentum, attract more people to visit, and invite professional reporters to report on this exhibition event .
3. Graphic marketing: Hang large posters outside the International Expo Center, and balloons create a lively atmosphere in the exhibition hall.