? As far as naming is concerned, these three methods may be effective in different situations. For example, a series of satellites around the moon and lunar probes independently developed by China are all named after Chang 'e, and have now developed to Chang 'e-8. Using the name of the mythical character "Chang 'e" on the lunar exploration spacecraft touched the hearts of Chinese people at once, and the myth of landing on the moon finally became a reality! What a great technical feat this is. This kind of inheritance, which links tradition with modernity and endows the cold science and technology with mythical charm, is indeed a successful move. The name of Alibaba Group also follows the name of a wise man in Arabian Nights. He can assess the situation, open the door to wealth and successfully defeat the forty thieves, which is in line with the development vision of the enterprise, so it is also a successful inheritance.
? Beijing's famous time-honored brand "Daoxiang Village" borrowed Xin Qiji's "Xijiang Moon? The famous sentence in "Huangsha Road at Night": "The bright moon surprises magpies, and cicadas sing at night. The cool evening breeze seems to have spread to cicadas in the distance. Seven or eight stars in the sky, before two or three o'clock. In the old days, Maodian was near the forest, and the road turned to the stream bridge. "
China people who have received basic education are familiar with the name "Daoxiang Village". Seeing it, people can't help but think of "good years" and good days. The main raw materials of dim sum are rice and wheat. Their natural fragrance and delicious snacks arouse people's appetite and nostalgia. Daoxiang Village dim sum shops are everywhere on the streets of Beijing, just like "suddenly seeing the road turn to the stream bridge". There are endless customers inside, just like "listening to frogs". Therefore, it is simply wonderful to borrow the name of Song Ci and use it in pastry shops. A similar example is "Gutian Daoxiang", which has opened more than 300 chain fast food restaurants in Shanghai, and its name is also flexibly borrowed from Xin Qiji's "Xijiang Yue".
? There are countless examples of innovation in naming according to the characteristics of the times. For example, "Huawei", which means "China has great potential", not only echoes the characteristics of the times in China, but also can be used as a motto to motivate employees. After China's entry into WTO, the commodity names of many shops are quite exotic. At first glance, people think it is a European and American brand, such as the furniture brand "Phoenix" and the clothing brand "Metersbonwe Bang Wei". Later, driven by the second element, the Japanese-style trend surged, and many shops made in China printed names that looked like Japanese companies, such as "Famous Products" and "Jiumu Miscellaneous Department".
? It can be seen that in the field of simple naming, inheritance, reference and innovation all play a role in different scenarios. In the broader fields of humanities, social sciences and science and technology, many basic things still have to follow classical theories and traditional methods, while in the advanced stage and application fields, they need to be adapted or completely innovated according to the new situation. In any case, only by following the tradition and laying a solid foundation can we learn from it and stimulate innovation.
? Therefore, following tradition, using for reference flexibly and making bold innovations are all functional and beautiful. If subdivision, following tradition and learning classics are the cornerstones, only on them can we learn from them and have the confidence to innovate.