How to name the brand? Let’s find out together.
For different products, the relevant knowledge of brand naming will also change accordingly. Here we provide you with information on how to choose a brand name. Let’s refer to it together to find inspiration for naming.
①How to choose a clothing brand name
Choose a name based on product positioning. As a clothing product, positioning must be accurate to the clothing, so you should immediately name it. It is a clothing brand that allows customers to make judgments. It is more practical and beneficial for both parties.
Example: Yi and Shang
Yi means upper garment, and Shang means lower garment. Combining the two words together means the clothes we usually wear. The product positioning is precise and will not Make people misunderstand the brand name.
Use idioms to name
The brand name should not be too long, but it needs to be smooth and easy to read, so as to promote the brand. Using a four-character idiom related to clothing is a very good way to name it, which is both short and has profound connotations.
Example:
Nishang Yuyi
The idiom "Nishang Yuyi" is directly used. Its original meaning is a woman's beautiful outfit. It is used here in the name of a clothing brand, which is very good. It highlights the positioning of the clothing brand. Combined with the connotation of the idiom, it shows the clothing brand's appreciation of people's beauty.
②How to choose a sports brand name
1. Use simple and effective number naming method
Complex things are not conducive to everyone’s memory. Use numbers to name sports brands. The name is very simple and effective. For example, 361° combines numbers and temperature, which is simple but creative.
Example:
80 mph
It comes from the lyrics of the song "80 mph". It is very appropriate to use a word that expresses speed as the name of a sports shoe brand. Speed ??is used to express the relaxation and pleasure after putting on the shoes, and the number form makes people remember it deeply.
2. Incorporate words in the traditional sense
To reflect the characteristics of the brand, a sports brand also needs to choose a name that combines its own culture. For example, in China, where people are serious, words that represent good luck and wealth will generally win the favor of the public and increase their goodwill.
Example:
Double Happiness
The brand name is full of joy and joy, which means that the sports brand products are people's auspicious treasures and can provide People drive away sorrow and bring joy. Double Happiness has extremely strong Chinese characteristics and is very unique.
3. Use words with profound meaning to express values
As a brand name, especially a sports brand, it must have a unique value concept that can make people identify with and rely on the brand, giving Good positioning and development of the brand.
Example:
Xingjian
It comes from the famous saying in Zhouyi: "Heaven Xingjian", a gentleman strives to constantly strive for self-improvement. I hope that people who exercise can always maintain an attitude of perseverance and dedication. Your efforts will eventually be successful.
③Case study on how to choose brand names
Monet, U Amei, Cutie Mina
Bite, Intimacy, Huazhong Dance
p>Shang Hong, Lina Yi, Tianhong Lillian
Yang Ling, Zhou Yichang, Shunda Layla
Zhenzhen, Ke Siran, Dalaqi
< p>Zaoqian, Donghetai, Longyuan ShengtaiYunkang, Sihaiwei, Aino Youcheng
Yi Hao, Jivanni, Mirandas
< p>Misi, Jiangrenren, Qiaojia 1+1Ruge, Tomtian, Meiwu York
Zhengyang, Juhuima, Gao Aidu
Zengyu, Sen Taimeng, Jiaren Pingyang
Yiduo, Luyinya, Mengwei Ark
Shengteng, Zhongchuda, Zhongyihengtong
The above is what the editor shared today, I hope it can help everyone.