The psychological effect of a store name on customers
In fact, the name of a store is related to the future development of the store and has a great impact on the future of the store. The following is the psychological effect of store names that I recommend to everyone on customers. I hope it can help you.
The psychological effect of store names: Let the name wake up gold
We often see this phenomenon: some stores were in poor business at first, but they changed to another one. After the sign was put up, business immediately boomed.
It can be seen that the business quality of a store not only depends on the operating conditions, but also the name of the store. As the saying goes: A well-known business name is worth a thousand taels of gold. A good store name is very important for the future of the store.
A good store name is like a touching song, like a warm and timeless poem, nourishing people's hearts, conveying the characteristics of consumption while giving consumers a beautiful feeling. A good store name has potential functions. It can make consumers come from afar; it can attract consumers' attention and induce consumers' beautiful imagination. A good store name should not only reflect the business characteristics, but also be concise, easy to remember, and easy to spread.
There was a boss in Japan who gave his restaurant a wonderful name, "dinner is ready". On the one hand, this store name is novel and unique, popular yet unconventional, and impressive. On the other hand, when customers come here, when they see the three characters "dinner is ready", they not only feel as friendly as at home, but also greatly inspire Customer's appetite. As a result, this small shop has always been prosperous, with an endless stream of customers coming here.
There is a soy sauce garden with a history of a hundred years, and the various legends about the inscriptions on the store's plaque add to its magical color.
According to legend, in the Ming Dynasty, there was a soy sauce garden owner in Beijing. His shop closed down five times, but he was still preparing to open it for the sixth time. Prime Minister Yan Song was impressed by his tenacious spirit and wrote three characters for him: "Liu Biju". As soon as these three big characters were hung, the business of Jiangyuan flourished, and it has lasted for hundreds of years. It can be seen from this that the store name plays an important role in the development of the store. So how should we choose a good name for the store?
First of all, we must adhere to certain principles when naming the store.
First, the name of the store should be consistent with the products sold, reflect the business characteristics of the store or the good quality of the store, and make it easy for consumers to understand the scope of the store's operations. For example, the time-honored traditional Chinese medicine stores Tongrentang and Lerentang have become household names. The word "tang" has become a conventional symbol of a Chinese medicine store. As long as people see the name of a certain hall, they will know that it sells traditional Chinese medicine. Second, the store name should be novel and unconventional to arouse consumers' interest and attract them to visit. Names such as "Haidilao" and "Goubuli" can often arouse consumers' curiosity and stimulate their desire to consume. Third, the store name should be simple and easy to remember. A simple and easy-to-remember store name can help customers remember it quickly and help spread the store's reputation. On the contrary, an overly complicated store name will not only fail to have a good effect, but sometimes it will backfire. Therefore, the store name must be concise, clear and easy to spread. Fourth, the name of the store should give people a sense of beauty. This will make consumers willing to remember your store name and also bring a sense of comfort to shopping.
Generally speaking, there are several angles for reference when naming a store.
It can be named from the perspective of customers, such as convenience supermarkets, Limin restaurants, etc.; it can be named from the perspective of folklore or historical celebrities, such as Laoshe Tea House, Xianheng Hotel, Chang'e Mooncake, etc.; it can also be named from the spirit of business services Angle-based naming, such as Jiajiale Supermarket, Bailey Shoes City, Chengxin Department Store, etc. In addition, we can also name the store from the perspective of the characteristics of the goods sold by the store and from the perspective of the operator, such as Ciba Optical Store, Kangle Pharmacy, Wang Mazi Scissors Shop, Wang Zhihe Special Stinky Tofu wait. In addition, we can start from the perspective of origin, such as Xinjiang barbecue restaurant, Sichuan Malatang, Tianjin Goubuli, Korean cuisine, Italian cuisine, etc., to give consumers an authentic feeling. You can also name it from the perspective of the target market. For example, in the Chinese-American district, there is a restaurant called "Xiangyin Pavilion", and the business is very prosperous.
Most of the people who come here to eat are overseas Chinese who are struggling in a foreign land, and they often feel homesick. The name Xiangyin Pavilion not only creates a psychological resonance with customers, but also provides these Chinese with a place to relieve their homesickness.
In short, the name of the store is related to the future development of the store. It also reflects the cultural connotation of the operator, the service purpose of the store, and the grade and taste of the store. Therefore, if you want to gain both fame and fortune, you must give your store a good name. ;