Complete list of trading company names in 2017. A company name with a unique design, easy to read and remember, and rich in art and image can quickly capture the public's vision, arouse their strong interest and rich imagination, and can Make a lasting impression. Easy to remember and catchy, creative and unique, it will strongly attract your customers. The editor below will introduce to you the methods and techniques for naming a trading company in 2017:
There are also some precautions and taboos when naming a trading company. For details, please see the analysis below:
First, the meaning must be straight and there should be no indecent harmonies.
Second, the proper name is dedicated and worthy of its name.
The name is the exclusive symbol of something. Only when the name is consistent with the reality can it accurately reflect the characteristics of the thing and make it easy for people to speak and hear. This is what the ancients said, "the name is justifiable". Therefore, "according to the name" is an important principle of naming.
Third, "fewer, short and loud", strive to have fewer words, fewer strokes, and the glyph structure conforms to aesthetic principles, making it easy to write and remember. In the same information transmission process, the shorter the product name, the better, and the shorter it is, the more advantageous it is. Therefore, product names generally do not exceed four syllables, because characters with fewer strokes are easier for the public to remember. "Few, short, and loud" is one of the conditions for determining the success of a name, such as Japan's Sanyo, Hitachi, Toshiba, Sony, Germany Mercedes-Benz is a model of short and resounding names.
Fourth, the name must be pleasing to the ear and must comply with phonetic rules, with beautiful rhythm and cadence. If the name is all flat, the name will sound flat and have no sense of rhythm. If all the words are without consonants, it will take a lot of effort for people to pronounce it and it will sound monotonous. Therefore, the name is composed of two tones, flat and oblique, which produces a rhythmic and harmonious melodic effect, which is pleasant to the ear.
Fifth, do not infringe on the exclusive right of product names of similar companies.
Sixth, product information discriminability. The pronunciation and meaning of a product name will affect consumers' preconceived intuitions or feelings. For new names, consumers generally have an intuitive judgment: the name should be a certain type of product. For example, the products of "Wahaha" and "Big Bubble Gum" are obviously food targeted at children and teenagers. Therefore, product naming involves product concept, product function, product special performance, market positioning, usage method, satisfaction brought to consumers, relationship with competitor products, media communication plan, product and company name and existing trademarks relationship, etc.
Seventh, the image is consistent. The company's products must have a consistent image with the company, and the product name must not be inconsistent with the company's industry. NIS design names can better achieve the purpose of unified image.
Eighth, the product name should be easy to read and have a crisp and clear effect. If the name is difficult to pronounce, it will also affect the communication effect.
Avoid using partial characters
Trademark names are for consumers to call. The popularization of the wording should be taken into consideration. However, it is regrettable that some trademarks use different words in their names. There are also some very serious problems. A certain soy protein powder factory named its soy protein powder, instant soy milk products and other products "Gang Feng" as a trademark. Not only ordinary farmers and citizens don’t recognize such a trademark, but perhaps even teachers in universities may not recognize it.
Beware of bad intentions
For example, you happen to be engaged in the manufacture and sale of cosmetics, so you have a whim and want to register "Heroin" as a trademark and let consumers purchase it. Then you may enter the Trademark Office with excitement but come out disappointed! Because the word "heroin" has the same pronunciation and synonyms with drugs, which obviously violates the so-called principle of good customs and habits.
Avoid obscurity in meaning
Obscure meaning means that the pronunciation is too profound and cannot be understood by others. Just like choosing a rare word, although the meaning is good, no one understands it, and the meaning is meaningless no matter how good it is.
1. Tips for naming a trading company:
Tips for naming a trading company 1: Bragging method of naming
Use the bragging method to name, mainly to be realistic Reflect the advantages of the trading company in terms of reputation, product quality, etc. in the name of the trading company to increase confidence in yourself, put pressure on your opponents, and give the public a sense of trust. For example, Shanghai Jincheng Crafts Society means that it is invincible like Jincheng Tangchi in the competition. Shanghai Jingyi Glasses Trading Company, 2017 Trading Company Naming Guide means that trading companies can strive for excellence in all aspects.
Tip 2 for naming a trading company: homophonic naming method
Using this method to name may seem like a coincidence, but it actually has ulterior motives, making it interesting to read, like a Shanghai boss Yu Pinghan named his store "Yu Liang Liang Pharmacy", which phonetically sounds the same as "have conscience", which made the public feel the boss's sincerity in doing business without making illicit money.
Trading company naming technique three: Logo naming method
Logo naming method mainly uses physical objects as symbols to highlight the salient features of corporate trading companies. Now it has developed into As part of the CIS, the famous Black Monkey Hat Shop uses a wooden black monkey as the store door to show its historical tradition and distinguish it from other hat shops.