1. If you want to have the original code, if you need to buy something, you can ask the Taobao seller you like, and then buy the code and copy it in. This is what you have to do if you don’t know how to design web pages~
How to do a good job in store design?
(1) Store name design
The store name is very important. A name with a high degree of generalization and strong appeal plays an important role in visual stimulation and psychological impact on consumers. , not only can give people a beautiful enjoyment, but also attract customers, expand sales, and play the role of the first "salesman". Ancient business names paid great attention to using auspicious and successful words to symbolize their business. At that time, most shops were named with words such as Shun, Guang, Tai, and Xiang, in order to bring comfort and good luck. Modern management also pays great attention to giving its stores a concise, comprehensive, fresh and distinctive store name. As a store, naming is also a big question. The name should be elegant, trendy, and able to impress customers. A good store name must be suitable for the level of its target customers, its business purpose and sentiment, so as to establish a good image for the store and enhance its appeal to customers.
1. Principles of store name design
①Principle of easy to read and easy to remember
The principle of easy to read and easy to remember is the most fundamental requirement for a store name. Store names can only be easy to read and easy to remember. Only when it is easy to read and remember can it effectively exert its recognition and communication functions. How to make the store name easy to read and remember? This requires the following points: Simplicity - the name is simple, concise and clear, making it easy to communicate with consumers. The shorter the name, the more likely it is that customers will imagine it, and the meaning will be richer. Chinese names are generally suitable for 2 to 4 bytes, and foreign names are generally suitable for 4 to 7 letters; unique - the name should have unique modifications, avoid synergy, and avoid confusion with other store names, so that it can stand out in the public mind. A vivid impression. Be novel, have a sense of the times or catch up with the trend of the times and create new concepts. It should also be loud and bold, with a high starting point, impactful and strong, giving people a sense of shock.
②Principle of product attributes for store operation
The store name should also imply certain performance and use of the products. The obvious problem is that the more a masterpiece describes a certain type of product, the harder it is for the masterpiece to be extended to other products. Therefore, when a store owner names his store, he should not use the store name to overly imply the types and attributes of the products sold, otherwise it will be detrimental to the further development of the enterprise. However, in the clothing industry, if a clothing store sells a certain type of clothing and targets a fixed class of customers, it can name it for customers so that they know the type of store. "Lady's House" is such a success. Example. In addition to reflecting the type, it also needs to reflect the characteristics of the clothing store.
③Inspirational association principle
It means that the store name must have a certain meaning so that consumers can learn from it. Pleasant associations, not negative associations, that is, asking for an auspicious name, but be aware that sometimes it is an auspicious name from one language, but it will be negative when read in another language. Meaning. If you want to enter the market in this region, you must change your name. Zeng Xianzi, the founder of "Goldlion" Far East Co., Ltd., once specifically talked about the determination of his famous brand product "Goldlion". go through. Mr. Zeng Xianzi said: "To create a famous brand, you must first choose a name. Goldlion was originally called Golden Lion. One day, I gave two gold lion ties to a relative of mine, and he looked unhappy. He said: 'I won't take you with me. Where's the tie! Jin loses, Jin loses, everything is lost. 'It turns out that the pronunciation of 'lion' in Hong Kong is similar to 'lose', and my relative is a horse racer. There are many horse race bettors in Hong Kong. Obviously the word "lose" is taboo. I didn't sleep all night, and I racked my brains to change the name of Duoshi. I finally changed it to a combination of free translation and transliteration of GOLDLION, that is, GOLD means gold, and the pronunciation of LION is the same. Li Lai.
The name was quickly accepted by everyone, and there were many businessmen from all walks of life who led the way. Who wouldn't want the 'golden seed to come'? "
④Support the principle of markers
Markers refer to parts of a store that can be recognized but cannot be expressed in words, such as Coca-Cola's red logo and McDonald's eye-catching yellow?quot; M", Apple Cowboy's missing piece of apple, and Mercedes-Benz's three-pointed star ring, etc. When the store name can stimulate and maintain the recognition function of the store logo, the overall effect of the store is enhanced.
In addition, the principle of adapting to the market environment and the principle of legal protection are also two very important principles that should be paid attention to when designing a store name.
(2) Outdoor design
Outdoor decoration refers to all decorations in front of and around the store. Such as billboards, neon lights, light boxes, electronic flash ads, posters, flyer ads, live ads, shop signs, facade decorations, window displays and outdoor lighting, etc., all belong to outdoor decoration. If a store wants to achieve good economic benefits, it must first get consumers into the store. In addition to factors such as advertising and traditional reputation, consumers’ understanding of an unfamiliar store starts from its appearance. People's general psychological reaction to things is that the goods sold in a store with elegant and luxurious outdoor decoration must also be high-end and high-quality; while the goods sold in a store with a mediocre or outdated appearance must also be staggered and low-quality, and the quality cannot be guaranteed. Too luxurious or simple decoration, with uncoordinated matching Mou Jiamang □Old Bian faded rose coriander □□ Yan Keng Na Song □ Linxi? brgt; Outdoor design mainly includes appearance design, entrance and exit design, signboard design, window design, exterior lighting design .
1. Appearance design
Appearance is the overall feeling of a store. Sometimes it reflects the grade of the store and also reflects the personality of the store. From the overall style, it can be divided into modern style and traditional style.
The modern style appearance gives people the flavor of the times and a modern psychological feeling. Most stores adopt a modern style, which is motivating to most consumers who have a strong sense of the times. If the store is in a business district, the large shopping malls nearby are generally modern in style, which can achieve a harmonious effect. In today's developing society, modern-style stores give people a fresh feeling, making them harmonious and unified with the modern high-speed society, and also reflecting the trend of clothing.
The appearance with the traditional national style gives people a simple, solid and traditional psychological feeling. Many century-old stores have become traditional brands that influence both China and foreign countries. Their appearance and decoration have formed a fixed pattern in the minds of consumers. Therefore, using their traditional appearance style can attract customers more. If the clothing store sells ethnic clothing or antique clothing, such as cheongsam, it can use traditional styles. Or the clothing store is opened in a commercial street full of simple colors, and it can also adopt a traditional style that is consistent with the overall style.
2. Signboard design
After choosing a store name, you must consider the signboard. The design and installation of signboards must be novel, eye-catching, concise, beautiful, and able to attract customers' attention. Because the store name sign itself is an advertisement with a specific meaning, in a general sense, the group of signboards can enable customers or passers-by to see it more clearly from a distance or from multiple angles. It should be equipped with neon lights at night. Shop sign. In general, the design and decoration of signboards should consider the following:
①The form and installation of signboards
The form, specifications and installation methods of signboards should be diverse and consistent. Different. It should not only be eye-catching, but also integrate with the store design to give people a perfect appearance. There are many materials for signboards: wood, stone, metal materials, and they can also be directly mounted on decorative exterior walls. Signboards can be installed vertically, wall-mounted, or suspended.
For many small and medium-sized professional stores, the production and use of signboards can directly reflect the business content of the store. Producing images or graphics that are consistent with the business content can enhance the direct appeal of the sign. Depending on the business scope of clothing stores, different types of signboards can be used.
Women's clothing stores can choose signboards with a strong sense of fashion, and the colors of the signs should be eye-catching; men's clothing stores, which mostly sell suits, are more formal, and the signboards should adapt to this style and appear solemn; children's clothing stores should be lively, interesting, and attractive. kid.
3. Entrance and exit design
When designing store entrances and exits, factors such as store business area, passenger flow, geographical location, product characteristics, and safety management must be considered. If the design is unreasonable, it will cause crowding or the products will arrive at the exit without being viewed by customers, thus affecting sales. In the customer channel set up in the store, the entrance and exit are the power pumps that drive the consumption flow. A good entrance and exit design should reasonably enable consumers to browse the entire venue in an orderly manner from the entrance to the exit without leaving any dead ends. If the store is a regular store, it is generally better to have the entrance and exit on the same side to prevent it from being too wide for customers to walk through and leaving a dead space. Irregular stores have to take into account many internal conditions, so the design is relatively difficult. The design of the store door should be open, and the design should take into account not to let customers have negative psychological feelings such as "claustro" or "darkness" and thus turn customers away.
4. Showcase windows Design
The store window is not only an integral part of the overall decoration of the facade, but also the first exhibition hall of the store. It is mainly based on the products sold by the store, with clever use of scenery, props, and background picture decoration. Set off, with appropriate lighting, colors and text descriptions
① Comprehensive window display
It is a comprehensive display of many unrelated products in one window to form a display. Complete window advertising. Due to the large differences between products, this kind of window layout must be designed carefully, otherwise it will give people a "mixed porridge" feeling. It can be divided into horizontal window layout, vertical window layout, and unit. Window display.
②Systematic window display
Large and medium-sized store windows have a large area and can be combined and displayed in one window according to factors such as product category, performance, material, and use.
③Thematic window display
It is centered on an advertising topic and organizes different types of products to be displayed around a specific event to convey a message to the media. Appeal theme. It can also be divided into: festival display - a special theme of holiday windows with the theme of celebrating a certain festival; event display - a window that combines related products with the theme of a certain activity in society; scene display - based on The purpose of the product is to set a variety of related products in a specific scene in the window to induce customers' purchasing behavior.
④Specific window layout
Refers to the use of different arts. Form and processing method, focus on introducing a certain product in one window, for example, specific display of a single product and specific display of product models.
⑤Concentrate the seasonal products according to seasonal changes, such as late winter and spring. The display of woolen sweaters and windbreakers in the early spring and early summer, and the display of summer clothes, sandals and straw hats in late spring and early summer. This method satisfies the psychological characteristics of customers' seasonal purchases and is used to expand sales, but seasonal displays must be carried out one month before the arrival of the season. Displaying it in advance and introducing it to customers can play a role in seasonal promotion.
5. External lighting design
The external lighting here mainly refers to the use of artificial light sources and color matching. It can not only illuminate the store door and the store front environment, but also render the store atmosphere, set off the environment, and increase the formal beauty of the store facade.
Color is one of the basic characteristics of human vision. Visible light of different wavelengths. It causes people's visual perception of different colors and forms different psychological feelings. For example, rose-colored light sources give people a sense of luxury, elegance, and elegance; light green light sources give people a soft and bright feeling; deep red light sources are more stimulating. , it will make people's psychological activities more active, exciting, exciting or restless; indigo is less stimulating and will make people's psychological activities calmer and control their emotional development, but it can also easily produce a feeling of dullness or depression. The order of red, orange, yellow, green, blue, indigo and violet is arranged, and the intensity is from strong to weak.