Everyone can create a group, but not everyone can run it well! First of all, let’s confirm one thing: is it necessary for everyone to create a group? How do you think about this issue? Then confirm another question: What is your role and value? After you clarify these two issues first, then determine the third issue, the origin group of the community. How do you solve it?
Sun Honghe gave a systematic explanation in his popular column Social Business Fission, with more than 100 lessons, so today we will do a simple enlightenment:
1. First of all, let’s clarify the current value and role of the community. In the past, the purpose of community operation was to attract traffic, close deals, product promotion, investment, and sales. However, with the emergence of a large number of new tools in social business, the value of the group It has also changed. The core value of the current group is actually the foundation of social e-commerce. Social networking is the key to the group. So there is one thing to think about: What kind of people are qualified to enter your group?
2. This is the first wave of origin groups of the community we are talking about. What is the origin group? We have repeatedly mentioned in the column that when you cannot achieve the most basic number of origin groups, there will be no spontaneous fission, let alone strong relationships. The origin group is the basis of fission. There is a misunderstanding about fission: many people think that Fission begins with fission, which is wrong! It started from the origin group. We talked about the organizational fission of g12 before, and also mentioned self-development, self-operation, including the inertial economy mentioned now. These are the core of community fission!
3. If a community can fission, what force can be used to promote it? Is it relying on people, humanistic marketing, or is it relying on profits and distribution? There are three cores here: 1. The origin group refers to people! 2. Spontaneous fission refers to the system! 3. Group marketing refers to human nature and interests!
Okay, let’s think about these three points: First, do you have brand personification? Second, do you have a supply chain that delivers benefits? Third, is there a system for rationalizing the distribution and fission of high potential energy?
Only by studying these rules and internal logic can we use the methods and tools that you are familiar with. In fact, simple and normalized methods can be transformed into countless ways, but the core ones I mentioned today are It is precisely a community, the foundation that operation experts and socialization experts must master
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