Trendy brand, originated from American street culture, is a combination of skateboarding, graffiti, black music and extreme sports.
Today’s young people are pursuing fashionable things that can show their freedom and individuality. American fashion brands are bolder in design and can express their freedom of individuality. In line with the pursuit of today's young people.
So in the United States, the birthplace of fashion brands, which fashion brands can occupy a place?
1.Supreme
Speaking of beauty fashion, the first thing that most people think of is Supreme.
Supreme, founded by James Jebbia in the autumn of 1994, was born in Manhattan, New York, USA. It is an American streetwear brand that combines skateboarding, hip-hop and other cultures and focuses on skateboarding. The original meaning of Supreme is the highest and supreme.
Supreme is often called "the most topical brand". In addition to certain co-branded products every quarter, Supreme's products are often designed with social headline events or political satire as design themes.
2. Stussy
Stussy, translated as Stussy or Stussy in Chinese, is the ancestral street fashion brand in the United States.
Stussy is a brand founded by Shawn Stussy in the 1980s based on surfing, graffiti and skateboarding. It is still full of vitality and active at the level of street altars. It can be said to be the originator of American fashion brands.
Stussy's popularity in the mid-1990s reached its ebb after Shawn quit the company. However, the subsequent design with the original style of the 1980s once again attracted widespread attention, and Stussy once again shined in the street fashion brand market.
3.off-white
The American fashion Off-White, managed by current LV menswear director Virgil Abloh, is famous for its extremely industrial design and deconstruction techniques. Among them, the most famous " The "speed bump" element is even more popular.
OFF-WHITE, the full name "OFF-WHITE C/O VIRGIL ABLOH" means "the black area between black and white" and represents "mixing street beauty and high fashion" American high-end street fashion brand Compared with old street brands such as American Supreme and Star West, Off-White, established in 2013, is still a very young American fashion brand. But its influence is not weaker than any fashion brand.
4.KITH
KITH, a trendy fashion store run by designer Ronnie Fieg, started out as a fashion store. Nowadays, it can no longer be simply called a "shoe store". A more accurate positioning should be a "fashionable lifestyle brand collection store", which is also a trendy brand.
After its establishment in 2011, KITH not only gradually expanded its territory to the world, but also became the new "King of Collaboration" among American fashion brands by virtue of its cooperation with Versace, Coca-Cola, Converse, Tommy Hilfiger and many other units. .
5. Staple
STAPLE, founded by Jeff Staple in 1997, is a famous American street brand with a pigeon as its logo. Founder Jeff Staple can be called a genius in the design world and an absolute trendsetter. With his low-key and simple pigeon elements and occasionally playful pigeon shit, he has captured the hearts of a large number of young people who love street culture and street sports.
What made it famous was the joint model of 150 pairs of limited edition DUNK PRO SB in 2005, which was the initiator of the fight among those waiting in line that year!
6.Undefeated
Undefeated means undefeated. It was founded in Los Angeles, USA in 2002 by James Bond and Eddi Cruz.
The name UNDEFEATED is to commemorate the "911" incident and also to convey a spirit of "never say never" to people.
It has developed from an original fashion store into a fashion brand integrating music, military, street, art, Sneaker and other elements. The five-stripe logo of Undefeated has left an indelible memory in the fashion world. In addition, the ever-expanding fashion territory and popular joint brands: BAPE, Adidas, etc. have all contributed to the development of Undefeated!
7. Noah
Mechao Noah, founded in 2002, was founded by Brendon Babenzien, the former creative director of Supreme, and naturally inherited the pure street pedigree of the beauty brand.
Noah’s original cross logo is one of the brand’s most iconic elements, almost comparable to Supreme’s Box LOGO. The Meichao Noah, which combines hard-core elements such as functional, military and workwear, pursues the quality of materials and the sense of design ritual, so the price is slightly higher.
8.HUF
The most popular trendy brand originated from the West Coast of the United States in 2002. It perfectly combines skateboarding, street and sports fashion, becoming a street skateboard brand that started from surfing. new benchmark here. HUF’s “hemp leaf” and triangular elements make its design iconic.
HUF is mainly inspired by all elements related to skateboarding culture. In Hanni El Khatlib's own words, "the design is good-looking, but it is also functional and comes in handy when you need it."
9.Fuct
Founded in 1990, FUCT, a classic street brand on the West Coast of the United States, and the well-known Stussy, both define the word streetwear, and both It is the oldest and most influential veteran brand among street brands.
Founded by graffiti artist Erik Brunetti, it has always been famous for its rebellious and explosive American hardcore style. Today's popular street elements such as motorcycles, graffiti, cartoons, skeletons, and various anti-totalitarian and anti-religious elements can all be perfectly reflected in Fuct. In the United States, it is also known as "Supreme in the East and Fuct in the West".
10. XLARGE has gradually established its pioneering position in the American trend.
The popularity of X-Large benefited from the prevailing rock and roll style at the time. For a time, the entire Los Angeles was filled with the rock and roll hip-hop trend. Soon, X-Large not only created a unique brand style and had its own brand series, but also became a symbol of trend, thus establishing a leading position in fashion clothing in Los Angeles.