ZIPPO’s success lies in its quality and persistence in creating a product culture that is unique to itself and cannot be copied, because in the eyes of all users, ZIPPO is not just a lighter, but also a brand with a moving story. A lighter is a trustworthy and loyal friend that lasts a lifetime.
There has never been another brand of lighters in the world with as many stories and aftertaste as Zippo. For many men, Zippo lighters are their favorite and endless topic, and they are also a symbol of their becoming mature men; for women, giving a ZIPPO to your beloved man on his birthday may be enough to get his Trust and care.
The world-famous ZIPPO lighter has a design and brand strategy that has remained unchanged for 71 years, leaving its competitors behind. The loyalty of ZIPPO brand building is beyond imagination, and the solid brand comes from ZIPPO's unparalleled quality and numerous legendary stories. ZIPPO's success lies in its persistence, both in terms of brand and quality.
Simple is better design concept
In 1932, after seeing a friend clumsily lighting a cigarette with a cheap Austrian lighter, the American George Blaisdale tried to cover up the The embarrassing lighter shrugged and said to him: "It's very practical!". Afterwards, Blaisdale invented a lighter with a simple design that was not affected by air pressure or low temperature. And named it ZIPPO, which is the homophony of another great invention at that time - zipper (ZIPPER), named with the purpose of "it works".
Like other famous brands in the world, ZIPPO’s design and brand naming are very harmonious. ZIPPO's brand is easy to read and remember, which is the best explanation of its simple design concept. ZIPPO lighters, known as "treasures" in the Chinese market, have adhered to the design concept of "it works" for 71 years. Instead of losing themselves in the smoke of the lighter market, they have become an American icon like jeans and Coca-Cola. one. ZIPPO has successfully shaped its product culture of "simple is good" and established its dominance in the lighter manufacturing industry.
Unique design
Since the birth of the first ZIPPO lighter, it has not relaxed its anti-counterfeiting design to facilitate the identification of authenticity. ZIPPO uses an identification code to distinguish each lighter. Since each lighter has a different number, it is also unique in the world. All friends who care about ZIPPO know that although the styles of ZIPPO lighters are constantly changing, the ZIPPO logo will always be engraved on the bottom of its body. For nearly fifty years, the bottom of every ZIPPO has been engraved with a code that represents a specific meaning. On July 1, 1986, the long-standing encoding methods above were replaced by new ones. Roman numerals represent the year, letters A-L represent the month, A represents January, B represents February….
In 1936, the windproof wall design of ZIPPO lighters was successfully patented by the U.S. government, which proved that ZIPPO was a precision-designed high-tech lighter. The smart rectangular shell was redesigned according to its original structure. The cover and the fuselage are connected by hinges. The design difficulties were overcome and a perforated windproof wall specially designed for ventilation was added around the fire core. . In the early 1940s, ZIPPO became a munitions item for the U.S. Army. With the outbreak of World War II, American soldiers quickly fell in love with it. It was well-known among soldiers for its instant wear and excellent windproof performance. In fact, in the past 65 years, ZIPPO's appearance has not changed much, and this patent has been developed almost perfectly. Every time you open the cover and light the fire core in strong winds, you will appreciate ZIPPO's unique windproof design.
In order to better distinguish it from ordinary lighters by users, ZIPPO conducted a scientific ZIPPO wind resistance experiment in 1979.
The experiment used the 200 model ZIPPO as the test object, and the results showed that its wind resistance was 32 miles per hour and 14.2 meters.
At the same time, it can be concluded that the wind resistance of ZIPPO is determined by the size and structure of its windproof wall, the number and size of ventilation holes on the windproof wall, the structure of the cotton core, and the boiling point of the special electric oil. item factors. These intellectual property rights patented by ZIPPO have also been protecting the growth of the ZIPPO brand.
The technological content makes ZIPPO not only a lighter, but also a lightweight portable tool. During outdoor activities, no matter the weather is good or bad, ZIPPO can help light campfires and charcoal stoves, and can also be used as a flashlight to help find lost items or routes. In emergencies, the fire can be used as a distress signal. "With ZIPPO, it's possible." Users around the world praise ZIPPO for its solid quality, and its versatility like a Swiss Army knife is also an important factor in its popularity around the world.
The unique design creates a unique selling proposition - windproof. This allows users to easily determine whether a lighter is an authentic ZIPPO brand, and also allows ZIPPO users to feel more relaxed and proud when using lighters in bad weather. Just like this, although ZIPPO is worth a lot of money, it has still created the miracle of producing 65,000 lighters every day in the world without being unsalable. In the eyes of all consumers, ZIPPO has already surpassed the lighter itself and is their loyal friend. Creator of myths and miracles.
Stories
For a long time, many stories about ZIPPO and fish have been talked about by people. In particular, Henry Best of the New York Department of Environmental Protection’s story is unforgettable. It was 1960, and a fisherman caught an 18-pound fish in Oneida Lake. While cleaning the guts, he discovered a shiny ZIPPO lighter in the fish's stomach. This ZIPPO not only looks new and old, but also burns instantly and is in perfect condition! Based on this alone, you can understand why you don’t need to carefully store the ZIPPO in the tool box, but can put it anywhere within reach. !
On November 12, 1911, during an attack on the South Vietnam battlefield, U.S. Sergeant Anthony was shot in the left chest under enemy artillery fire. The bullet hit the ZIPPO lighter placed in the left breast pocket. , the fuselage was dented in one place, but Anthony's life was saved. After the war, although ZIPPO expected him to send the lighter for repair, Anthony regarded it as his savior. He not only collected it carefully, but also hoped to preserve its injured body forever.
On October 1, 1974, shortly after Daniel flew out of San Francisco Airport, he found that the plane's engine throttle was not smooth and had to make an emergency landing. Afterwards, a piece of news appeared in the newspaper - [Air Force pilot Daniel used the flame of a ZIPPO lighter to send a distress signal in the waters of San Francisco, and used the flame to guide the Coast Guard helicopter to quickly find his emergency landing position and was safely rescued. Let us express our highest gratitude to ZIPPO Company.
Barry Shi, who lives in New Jersey, USA, threw the clothes that had accumulated for many days into the washing machine, cleaned his home, and then sat down to take a rest. When he was about to have a good smoke, he discovered that his beloved ZIPPO lighter had disappeared at some point. washing machine! It must be in a pocket of something…. He thought to himself, "It's over! The lighter must be dead!" In a hurry... he found it among a pile of wet clothes. Good boy, now is the time to prove the excellent performance of ZIPPO! Turn the lighter wheel and hey! The good boy did not disappoint him in the end, and he was instantly successful.
The survivors of the war 55 years ago told their stories about ZIPPO and their emotional devotion to ZIPPO:
During World War II, due to the needs of the war, ZIPPO provides all its products to the US military. In this way, ZIPPO followed those brave soldiers and JEEP to every corner of the battlefield until today.
On that harsh battlefield, in the middle of the boring night, soldiers used ZIPPO to light fires to keep warm, or used it to warm their frozen hands holding letters from home to feel the warmth of home, light a "Marlboro", and some people I actually made a hot meal using ZIPPO and an empty helmet. It seems that they can use ZIPPO for almost anything!
General Eisenhower himself also praised ZIPPO highly. ZIPPO was the only lighter he had ever used that could be lit at any time. This is also the reason why ZIPPO has endured for a long time and is still praised by people today - it will never disappoint when you need it. The more harsh the environment, the more you realize that ZIPPO is always trustworthy!
These widely circulated stories, which transform ZIPPO into heroic roles such as "lifesaver" and "signal light", are all right. The best praise for ZIPPO's quality, ZIPPO's anthropomorphic story marketing has been an unprecedented success. ZIPPO has fully utilized the story marketing technique that integrates quality, giving users only boundless admiration without any pretense. This is also a miracle of brand marketing. According to ZIPPO, consistent style and quality have created these myths and reputations, making users around the world obsessed with them for a lifetime.
Personalized casting brand
ZIPPO windproof lighter was originally designed with this in mind: it can be satisfactory in any bad weather and when needed. Facts have also proven this. On the smoke-filled battlefields of World War II, in violent storms, in the desert, and even wherever it is needed, ZIPPO's excellent performance will be felt.
ZIPPO’s hard shell can resist the collision of any material. A soldier saved his life because ZIPPO blocked bullets, but the ZIPPO was still useful. ZIPPO can withstand any immersion test, even if ZIPPO is completely soaked in water, its flame will be satisfactory. When you ignite the ZIPPO in your hand, it will keep burning. So even on a cold winter night when your fingers are almost completely numb, you can use it to light that life-saving bonfire. ZIPPO's powerful, safe and reliable flame comes from the special liquid fuel it uses. Therefore, it can be easily lit and even kept lit for a long time in any bad weather.
ZIPPO’s principle---never superfluous. Its goal is to be "simple, sturdy, and practical"---ZIPPO can provide a safe and reliable fire source whenever it is needed. The 0.27-inch-thick chrome-plated copper outer cover, coupled with the 0.18-inch-thick stainless steel lining, make up the ZIPPO's sturdy shell; the fiberglass fire core permanently ensures burnability and can be used 73,000 times. Wheels---everywhere reflects ZIPPO's simplicity, sturdiness and practicality.
The ingenious windproof design makes ZIPPO extraordinary and world-famous. But in fact, ZIPPO's key technology lies in its flame itself. What is very different from other brands of lighters is that ZIPPO is not a gas lighter. Its fuel is a very stable petroleum extract. The flame produced by its combustion is not only safe and reliable, but also extremely clean and does not produce any pollution. . This liquid fuel rests on a fiberglass movement hidden inside the windproof wall. In fact, ZIPPO burns like an oil lamp, which is why ZIPPO is so waterproof and wind-resistant. Technology creates the quality of ZIPPO, and quality gives the ZIPPO brand a consistent public impression—stable and trustworthy. It is this perfect brand image that allows ZIPPO to have hundreds of millions of loyal users around the world, and many users own several ZIPPOs and collect them throughout their lives.
ZIPPO, a mythical brand, has survived illegal writing for 71 years. It builds its brand with quality, carries quality with its brand, and gives it a legendary character, successfully sublimating the connotation of its products.