Naming a store is like naming a baby. Although it is not necessary to name the baby according to the birth date, a name that is nice, easy to remember, and catchy is still a must. After all, a good store name not only places the expectations of the operator, but also stimulates people's desire to consume and attracts more consumers.
So, let us take a look at the 5 most common techniques for naming a store.
What are the most common techniques for naming a store?
1. Name with auspicious words
The words "Xing", "Long", "Yuan", "Mao" and "Fa" often appeared on the signboards of old shops. , this is the reason why businessmen in the old days liked to seek good luck and pay attention to oral charm. For example, the time-honored Yueshengzhai was founded in 1775. The name of the store is "Yueshengzhai", which means "prosperity of the moon and the moon"; it was the first beer store founded by a Chinese. The Shuanghesheng Five-Star Brewery in Beijing was founded by Zhang Ge and Hao Sheng, both from Shandong Province, with capital raised. The name "Shuanghesheng" means "a joint venture by both parties, with abundant financial resources".
2. Use elegant vocabulary to name your store
This method of naming a store is a unique commercial naming method in China. Because China is influenced by Confucianism, there is a traditional concept of emphasizing literature and suppressing business, so some businessmen also named commercial places like literati's study rooms, such as "Zhai", "Pavilion", "Xuan", and "Ju" , "garden" etc.
3. Naming with homophonic sounds
Using this method of naming seems to be a coincidence, but it actually has ulterior motives and makes people read it interestingly, such as Yu Pinghan, a Shanghai boss. The name of the store is "Yu Liang Liang Pharmacy", which is phonetically homophoned with "have conscience", which makes the public feel the sincerity of the boss in doing business and not making illicit money.
4. Use common proverbs to name companies
Spoken proverbs are more colloquial to the people. The names of companies named using proverbs can be accepted by the majority of the public. The famous Wang Mazi, Goubuli, etc. are all named after common sayings. The loud names such as "Haochilai" Melon Seed King and "Xiandelai" Spare Ribs give people a sense of intimacy.
5. Naming with foreign names
Reform and opening up has opened China’s door to the world. Especially after China joined the WTO, the pace of integrating into the world has accelerated. The Chinese people are willing to accept foreign products. Things, including names, also require the foreign public to accept our products, so the general trend of foreign names has become popular, and using foreign names to name the company is also a good way.