Nowadays, there are many people opening stores. Some open physical stores, some open online virtual stores, and some open Taobao stores. So when opening a store, you must give the store a name. How to name the store? What are some taboos and what you need to pay attention to? Let me teach you how to give your shop an auspicious name.
How to name a store
1. The name of the store must be consistent with the products it operates. The method of naming a store can usually reflect the business characteristics of the operator, or the excellent quality of the main store, so that consumers can It is easy for readers to identify the business scope of the store and generate a desire to buy. For example, Tongrentang and Derentang are well-known as time-honored traditional Chinese medicine stores, and "tongrentang" as a traditional Chinese medicine store has become a conventional identification mark. Therefore, people only need to look at the "Tongrentang" sign or other "tang" signboards to know that it sells traditional Chinese medicine. Another example is the name Gongdelin, which reflects that the operator is good at cooking vegetarian dishes.
2. The store name must be novel, unconventional, and able to quickly capture consumers’ vision. Store names must be novel, arouse consumers’ interest, and attract them to patronize the store, such as Kou Xian, Big Three Dollars, Store names such as Goubuli arouse interest and curiosity among consumers.
3. The store name should be concise. The store name should not be too complicated, which is easy to read and remember, otherwise it will cause negative effects. For example, some stores like to use complicated and difficult characters as their store names, so that customers not only cannot recognize them, but also cannot pronounce them. To avoid this situation, stores with such difficult-to-understand names are generally not allowed to enter. Store names such as Wankelai, Banfenli and Hetaida are clear, concise and easy to spread.
4. The store name should give people a sense of beauty and artistic accomplishment. It has cultural heritage and makes consumers feel at ease and comfortable. Names such as Louwailou and Taotaoju.
When naming a store, the main methods are as follows:
(1) Naming methods related to the nature of the business products, such as Guangming Optical Shop, Yishen Tea Ying, Kangle Pharmacy, etc. .
(2) Naming methods related to folklore or historical celebrities, such as Dongpo Restaurant, Qianlong Imperial Food, Xi'e Clothing, Xiangfei Beauty, etc.
(3) Names related to the spirit of business service, such as Day and Night Store, Baibang Service, Chengxin Department Store, Maoyuan Daily Miscellaneous, etc.
5. The meaning is beautiful, such as China Changhong Co., Ltd. The name of Changhong means that the sky will clear after the rain. It has a magnificent and spectacular meaning. The sun is the reddest and Changhong is renewed. Similarly, Konka, a company famous for its production of color TV sets, means "a happy life with many excellent products". Shenzhen Sanjiu Pharmaceutical Group Co., Ltd., its name "Sanjiu" means countless unforgettable things in ancient Chinese, and it also means unremitting pursuit. Jiannanchun Winery is named Jiannanchun, which means full of spring and unlimited opportunities for spring.
6. A business name that is concise, clear, and easy to remember will definitely not be a weird name. It will not be a name that is difficult for others to pronounce and remember. In order to facilitate the public's memory, most general corporate names use 2 characters, a few use 3 characters, and some use 4 characters. This naming is not only in line with the conventions of Chinese word combinations, but also in line with the naming habits of Chinese people. This type of name has a more straightforward and shallow meaning, such as Schindler Elevator Company, Qingqi Motorcycle Industry Company, Zhongyi Electric Company, Express Mail Company, etc.
7. A good corporate name with affinity should not give people a too serious feeling, nor should it give people a feeling of rejecting people thousands of miles away. Instead, it should have a kind of affinity, that is, it should be respectful to people. The feeling of being close and trustworthy, at least gives people a feeling of being approachable. For example, Shanxi Xinghua Village Fenjiu Winery. The name Xinghua Village originates from "Qingming" by Du Mu, a poet of the Tang Dynasty. "Ask where the restaurant is, the shepherd boy points to Xinghua Village in the distance." This name has a rural feel and gives people on the road a sense of intimacy. Another example is Sichuan Tiange Group Company. The name Tiange comes from the Tang poem "Goose, goose, goose, bending its neck to sing to the sky", which is interesting and natural. Another example is Shanghai Xinyi Pharmaceutical Factory. The name Xinyi seems to be making a promise to customers and is easily accepted by customers. Another example is Shanshan Co., Ltd., which can easily make people feel close and familiar.
Dabao Cosmetics Company in Beijing, the name Dabao seems to come from the name of a child from an ordinary family. It gives people a friendly and easy-going feeling and is easily recognized by customers.
8. Use place names as company names, such as Yangtze River Enterprise Company, Yellow River Group Company, Taishan Group Company, Jialing Motorcycle Company, Pearl River Group Company, Zhangjiajie Tourism Company, Ejue Mineral Spring Beverage Company, etc. This kind of naming is relatively common among Chinese companies.
9. Use auspicious and socially beloved things as corporate names, such as Nanjing Panda Electronics Group Company, Monkey King Welding Company, Chunlan Group Company, Pegasus MSG Company, Hongmei Camera Factory, Jinlu Group Company, Haima Furniture Mall and so on.
10. Choose wealthy and noble words as your company name. Such company names can be divided into two categories: implicit and straightforward. The more straightforward corporate names strive to show their extraordinary style, such as Goldlion, Silverlion Company, Fushen Company, Fuguiniao Leather Shoes Company, Xiaobawang Computer Company, Royal Resort, Imperial Hotel, etc. Implicit ones include Hongdu Film Company, New Era Guangsha, Tianlong Sofa Factory, Giant Tree Clothing Company, Gaoya Silk Fabrics Co., Ltd., etc.
Characteristic naming techniques for opening a store
The first point is to hug the thighs of celebrities
Youdao is "when one person attains the Tao, chickens and dogs ascend to heaven", the secret of this is Make full use of the popularity of celebrities to build your own reputation. However, when changing the name of a celebrity, you should pay attention to whether it conforms to the positioning of the store and reflects the characteristics of the store, otherwise it will be offensive.
There used to be a small restaurant called "Ke Lin Dun" under the Yi Guan Temple overpass in Chengdu - I don't know if it has been renamed "Bu Shi" now.
On a street in Huilongguan, Beijing, there is a restaurant called "Sun Wu Fan" - maybe someone will rush in and ask, "Is there any Dragon Ball?"
There is a restaurant in Chengdu. The bright red order sign "Jinxishan" - suitable for Korean restaurants.
A steamed stuffed bun restaurant is called "Mo Wenwei" - Why don't you smell it? Do the steamed buns have a peculiar smell?
A restaurant in Wenzhou specializing in rice dumplings is called "Fan·Basten" "——This store name was once rated as the most creative store name by local media. It is now a chain store.
A small shop selling braised food, the famous name is "Brawed to the Deep" - very impressive!
The second point is not surprising
This The store names show the breadth and depth of Chinese characters. Most of them use homophones and polyphonic characters, which give people a strong sense of excitement in the auditory sense.
There is a Western restaurant in Chengdu called "No one is hungry, don't sit down" - isn't this a crime-inducing thing?
There is a tea shop called "Jing Tea Bureau" - it is recommended to open next to the "No Hungry Sit", it has a deterrent effect.
I once passed by a fast food restaurant called "Eating Lounge" - I didn't think much about it at first glance, and I thought to myself, "Oh my god, but the business seems to be pretty good."
"Fan Tong Shi Bar" - a very unique name of the restaurant. I don't know if many people go in to eat.
There is a hotpot restaurant in Nanshan, Chongqing, with a very vulgar name: "Pigsty Hotpot". The place is indeed like a pig pen, but strangely the business is very good and it is very famous in Chongqing. ——Note that the pinyin for “pig pen hot pot” is zhuquan instead of zhujuan.
Lanzhou’s “Baimao Restaurant”—this name can win sympathy and make people cry.
The third point is to fight as a group.
Our Chinese have a specialty called "human sea tactics". In fact, this point can also be used in the name of the hotel. There are three or two stores in a centralized location, and the scale is formed through related store names, making it difficult for people to remember.
What I saw in Jingdezhen still leaves a deep impression on me: a porridge shop on a small street, called "A Porridge Shop", and a little further on there is another porridge shop, called "Another Porridge Shop" , and walking a little further there is a third porridge shop called "Another Porridge Shop" - these three are probably chains.
A small roadside restaurant, with a tree in the room through the roof, then the name of the restaurant was called "One Tree Restaurant", and then, on this road, there was "Two Trees Restaurant" , "Three Trees Hotel" - makes people always want to go in and see if there are really two or three trees.
Also, next to the "Qiqiqi" restaurant is "Ba Ba Ba" and "Jiu Jiu Jiu" - could it be that the one below is "Shi Shi Shi"?
Four The characteristic of this shop is that it is straightforward and never mince words. You can tell what is sold there just by looking at the name of the shop. The straightforwardness of this store name often makes people walk in the door curiously.
A restaurant in Dongguan is called "Tang.COM" - traditional soup, a network-like name, a perfect combination!
"Sheep Mansion", "Youji Kitchen" --It has distinctive features and is catchy to read.
Beside the West Lake in Hangzhou, there is a snack shop called "Dianxian Noodles" - dim sum, rice noodles, noodles?
There is a noodle shop called "Guang Noodles", really They only sell noodles, and they taste so good—don’t go in if you want to eat dumplings.
A certain cake shop is called "Ou Cake Shop" - the Chinese transliteration of "OHMYGOD (my God)". This sentence has become a spoken word of many young people.
There is a small store in a corner of the Three Gorges Plaza in Shapingba, Chongqing. It has a big sign outside that says "There is a store here" - just look at the location. It's basically impossible to find this store, but the name makes up for it.
The fifth point is to recall the bitter memories of the past.
Most of the restaurants with such names are theme restaurants, catering to people’s nostalgia. Specifically, it can be divided into two types: one has a strong historical imprint and mostly uses former "production teams", "base areas" and "big canteens"; the other mainly focuses on shouting slogans, but be careful not to shout too many slogans. fire.
"Chaihuo Brigade Canteen", "Revolutionary Base", "Tianma Production Team" - belong to the first type, but it should be noted that the overall atmosphere of the hotel must match the name of the restaurant. For example, the names of the boxes in "Tianma Production Team 1" are "Fruit Forest Group", "Agricultural Machinery Group", etc.
"Socialism is good", "diners are prepared", "advance with food" - belong to the second type. From these three names, we can find that store names must also learn to keep pace with the times.
The sixth point is that rhetoric is petty bourgeoisie
For a small restaurant that wants to appear tasteful and fashionable, the "petty bourgeoisie" of the store name is a good way to achieve this goal. . This kind of name must be tactful, leaving enough space for people to imagine, and occasionally play word games.
There is a "Ten-Kou Bird", do you know what it sells? It sells soy sauce duck - Shi-Kou Bird, also known as "duck". Total word-splitting game, but fun.
There is a Korean cake shop in Wudaokou, Beijing. It has a French name and the Chinese translation is "Tous Les Jours" - it is worth savoring.
The small restaurant opposite a certain school is called "Bu Zhidao"——Student A: What to eat? Student B: I don't know. So I went to eat Bu Zhidao.
“When I’m not in the office, I’m at home; when I’m not at home, I’m in a cafe.” This is also the name of a cafe—everyone in China must know this sentence.
Taboos when naming a store
Taboo when naming a store with an obscure meaning
An obscure meaning means that the pronunciation is too profound and cannot be understood by others. Just like choosing a rare word, although the meaning is good, no one understands it, and the meaning is meaningless no matter how good it is.
Company and trademark names have functions such as indicating the nature of the company and implying product functions, and are required to be highly readable. For example, according to "Guangming Daily": There is a naming museum in Lanxi City, Zhejiang Province. They first gave themselves a meaningful name, "Children's Stones Turn into Sheep" naming museum. But after the sign was put up, no one else understood it, so the shop owner quickly added the sign "Lanxi Corporate Culture Service" next to the store name to supplement it.
What does it mean to "turn a stone into a sheep"? According to the ancient book "The Legend of Immortals": In ancient times, it was said that Huang Chuping's shepherd met a Taoist priest and led him to a stone chamber in Jinhua Mountain. When his brother first started looking for it, he saw white stones. When Chu Ping scolded him, all the stones turned into sheep. The name of a small shop that serves the public contains such a mysterious allusion. No wonder people can't understand it. Both are naming centers, "Yuan Ming Lu" and "Zheng Ming Zhai" are popular and evocative, and the store name itself is an excellent advertisement.
Avoid using polyphonic characters when naming a store
Using polyphonic characters in naming will cause great inconvenience to people just like using rare characters. The meaning itself is not clear enough. It is easier to name with polyphonic characters when the name has two or more pronunciations. People feel at a loss. For example, in Lehai Restaurant, the word "乐" has two pronunciations, one is LE and the other is YUE, which makes people wonder which pronunciation is better. For example, the following characters have two pronunciations: 行 (XING, HANG). , province (SHENG, , so as not to mispronounce it.
Avoid naming your store with bad intentions
For example, you happen to be engaged in the manufacture and sale of cosmetics, so you want to register "Heroin" as a trademark. Let consumers name them to buy. Then you may enter the Trademark Office with excitement but come out disappointed! Because the word "heroin" has the same pronunciation and synonyms with drugs, which obviously violates the principle of good customs and habits. The method is too poisonous! It harms both others and yourself! Maybe you will reply: foreign famous brand perfume brands are more "poisonous", like "OPIUM" (OPIUM), like "POISON" (POISON)? Why do they log in through trademarks? ?Why are all the pretty girls in pink eager to try it? This can only be said to be due to the different customs and political styles between Eastern and Western countries. For example, nude swimming and nude sunbathing are allowed abroad, but in China, the relevant units will immediately judge you as "impeding moral integrity." " or "violate good customs" have the same meaning.
Avoid using partial characters when naming a store
Trademark names are for consumers to call, and the popularity of the words should be taken into consideration However, it is regrettable that some trademarks also have some very serious problems in naming. A certain soy protein powder factory named its soy protein powder, instant soy milk and other products as "Gang Feng". ". Not only ordinary farmers and citizens don't know this kind of trademark, I'm afraid not even everyone in the university knows it. It's hard for us to imagine that such a trademark can become a famous brand trademark, and it's also hard to imagine that products with this kind of trademark can be sold on the market. Best-selling in the market.
The reason why some people use uncommon words to name is that the ability to choose a good name depends on whether they can choose a good word. Therefore, when it comes to naming, the first thing they want to do is. Just go to the "Kangxi Dictionary". As everyone knows, the actual situation is exactly the opposite.
A good name is like a good article, it is the magic in the ordinary, rather than relying on uncommon words and many strokes. "Sitong", "Fangzheng", "Jinlinong" and "Master Kong" are all common words.
Avoid similar names when opening a store.
It seems to be a common problem among Chinese people that they don’t see others’ good situations. You chose a three-character brand, so I tried to use the same two-character brand as you to confuse consumers. Your name is "Bomi" and my name is "×MI". If you are "Yikang", I will call you "Xkang"; if you are "Seven Stars", then I will become "X Star". The above is still the same and similar method of gentleness and elegance.
What’s even more disgusting is that some people even have homophones with you (with the intention of confusing everyone). For example, the service marks of several brands of washing powder are very "self-disciplined". It can not only completely distinguish itself from others, but also establish a unique brand style.
For example, "Yi Shi Ling", "Bai Lan", "Lion King", "Tide", "Vitality", "Panda", etc., each of them has the common sense of keeping in common with each other (no words in the brands are similar. Or the same)! Among VCD player brands, it is obvious that they are too similar and similar to each other. At least the two brands "xx King" and "x Da" can easily confuse consumers.
Avoid using unlucky characters when naming your store.
Unlucky characters are a taboo in business naming. Because it not only gives the owner of the name a bad association, but more importantly, it affects others' acceptance of the subject, whether the subject is a person, a company, or a commodity, and even politics will be affected. On February 18, 1987, "Reference News" reprinted a message titled "In order to seek good luck, the Hong Kong Governor rectifies his name": "The Hong Kong government and London announced at the time that the 27th Governor of Hong Kong, Sir Wei Dewei, changed his name to Wilson Wei. He will arrive in Hong Kong on the afternoon of April 19 to take up his new post. He will be accompanied by his wife and 18-year-old son. The new Governor, who will turn 52 on Valentine's Day, has been pronounced "Wei Dewei" in Mandarin, which has been adopted by many Hong Kong people. Criticism of the wrong name change: Wei and Wei are two ghosts, and the homophone of Wei is dangerous, symbolizing unlucky. The new Hong Kong governor decided to adopt the name change suggestion based on the opinions provided by the Hong Kong government. The spokesperson of the Hong Kong government explained that the above-mentioned new name was mainly Cantonese. The pronunciation is closer to his English name. The name Wei Yixin represents trust and protection, and Yi means energy. "It is incredible that an unlucky name is related to people's acceptance of an official. It can be seen that. The impact is huge.
For a product, an unlucky name means it will lose a lot of business. It is said that a sales war broke out in Hong Kong between "brandy" (France) and "whiskey" (British). As a result, more than 4 million bottles of "brandy" were sold, but only 100,000 bottles of "whiskey" were sold, which was only a fraction of that of "brandy". In terms of quality and popularity, "whiskey" is no worse than "brandy", so why did "whiskey" fail so badly? After investigation and analysis, the problem lies in the Chinese translation of "whiskey". "Whiskey"? Even whiskey is afraid of it, who would want to buy it? And look at "brandy", what a poetic and endearing name. From this example, we can see that when people buy items, they are not just shopping, but also buying an invisible thing, which is auspiciousness. A complete list of nice car wash names, a complete list of creative car wash names, a complete list of nice grocery store names, a complete list of nice cigarette hotel names, a complete list of nice cigarette hotel names, creative cigarette hotel names, meaningful dried fruit shop names, a complete list of nice gift shop names 2 A complete collection of 4-character clothing store names and meaningful bun shop names