To decide which of these brands is of higher quality, let’s first take a look at the impressions of each brand, and then we can draw a conclusion.
Great Wall
Haval H6
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The Great Wall brand has a high reputation in the domestic car field The influence and popularity, especially in the SUV segment, are second to none in terms of sales volume and reputation. The Haval brand has created many hot products, and the Haval H6 (Picture | Configuration | Inquiry) has maintained the sales volume for 33 consecutive months. Being the champion and remaining in the highly competitive 100,000-class SUV field for many years is enough to show that the brand has precise control over the hot spots in the industry and consumer demand. However, most people's impression and acceptance of Great Wall brand models, including its high-end brands, remain at around RMB 100,000 to RMB 250,000, and the brand power is not enough to support the excessively high prices.
However, compared with its outstanding performance in the SUV field, there is little splash in the new energy market. It’s not that there have been no attempts. There have also been new energy versions of the Haval H6, the second-generation Big Dog and the Divine Beast, but the response has been average. The real entry into the new energy field is the Xiaolong series, which has been launched recently. With its four-wheel drive status in the same class and price range, reasonable pricing, years of accumulated reputation and the support of a huge user group data, the Xiaolong series The sales should not be too bad.
BYD
BYD is also a magical brand in the auto market. It was tepid in the field of fuel vehicles, but after it stopped producing fuel vehicles and specialized in new energy models, it caught up with new energy vehicles. During the period of development dividends, it quickly became the new top seller of domestically produced cars. Now in the 200,000-person market segment, even Tesla is no match.
What’s even more amazing about BYD is that in the past, when it was focusing on both fuel and new energy, its reputation and impression among the public was not very good. Many people even disliked the design, workmanship and detail processing of BYD’s Qin model at that time. Perhaps due to the refining of the product chain and the improvement of product design details, BYD's reputation has turned around after discontinuing the production of fuel vehicles. Judging from the average transaction price, BYD's models are sold for around 170,000, which is enough to prove that it is in consumption. The recognition, sense of class and status in the hearts of consumers, after all, only recognition can make them willing to pay for it.
NIO
It is also a familiar brand and is very representative in the high-end field of domestic new energy. At present, although the price is not low and there is a battery exchange policy, the sales volume and audience are relatively fixed. However, from a technical point of view, the biggest selling point of NIO is the battery swap mode, and the rest is the integration of resources, such as Jianghuai OEM used in the factory. Moreover, infrastructure such as battery swap stations is not perfect, and many third- and fourth-tier small cities are not popular enough, which affects consumer choice to a certain extent.
Fortunately, one of Weilai's major selling points is service support, such as the richness of product configurations, unique selling points such as the Queen's co-pilot, as well as supporting service measures and policy support such as free driving of at least 2,000 kilometers per month. , can also reduce car costs, improve car experience and comfort, and meet consumer needs. However, at this stage, with the emergence of more involution models, and many car companies aiming at the battery replacement camp, NIO is also facing a lot of challenges. It needs to be prepared for danger in times of peace. Resting on its laurels will only be replaced and marginalized.
Ideal
Back then, Wei Xiaoli was the least favored brand, but now it is the most successful brand. Its success can be regarded as one of the major unsolved mysteries of the auto market. After all, in the eyes of consumers, the technical level of the ideal model is not high, and the product design is not very novel, but under the premise of a high price, it can be achieved that one model will be popular and the last one will be successful, even if it is not sold. The promising Ideal L7 and Ideal L9 now have excellent sales performance in their respective segments, and are worthy of being a hit. There are many imitators, but they have not been able to replace its position so far.
Li Auto is successful at this stage, but as a new energy brand, it will definitely transform into a pure electric field camp in the future. By then, the dividends brought by the status of extended-range electric vehicles will be lost. I don’t know the products of Li Auto. Can it support the high price? I don’t know if the ideal brand will have unique memory points and product capabilities by then, allowing it to stand out in the fiercely competitive pure electric field.
Xiaopeng
Xiaopeng P5
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Another member of Wei Xiaoli, let’s talk about it It feels like Xpeng Motors is mentioned everywhere, but none of its phenomenal hot models can become a masterpiece, but the sales of its models are not bad. The biggest feeling is confusion, the product structure and system are confusing, the brand positioning is not clear enough, and the target audience portrait is also unclear.
Compared with Weilai and Ideal, its model prices are more down-to-earth and focus on cost-effectiveness. However, compared with BYD and other brands, its model price threshold is not low. Models such as G9 want to go higher. market, but the overall strength and core technology are not enough to support it. In the current fierce competition, Xpeng Motors is slightly passive. It might as well specialize in a market segment and launch a representative hot model, thereby deriving higher-level choices. and products with lower thresholds.
Deep Blue
In the field of new energy, Deep Blue is an emerging brand, but unlike many new power brands, it is backed by traditional fuel vehicle companies and has a stronger position in comparison. Technical support and R&D costs, the industry chain is mature and vertically integrated, and resource integration has advantages. Compared with the Changan brand, the Deep Blue brand has a higher positioning. It is not difficult to see from the size and price of the model. The model design is also relatively novel, and the configuration is rich. Zero-gravity seats can also appear on hundreds of thousands of models. It can be said that it is the same. Super conscience. And the energy options are also relatively diversified, including extended-range, pure electric and hydrogen fuel, adapting to more vehicle use scenarios. The Deep Blue SL03 (Picture | Configuration | Inquiry) also has excellent sales performance in the market segment. However, the arrival of the second Deep Blue S7 (Picture) has so far received a mediocre response. There may be a reversal in the future as terminal prices are raised.
In general, the quality performance of these brands is pretty good among the same levels, without too many negative incidents and quality defects. After all, the rapid rise of the new energy market is obvious to all, but behind the excitement is chaos.
The production capacity of the leading brands is insufficient, while the tail car companies have overcapacity, factories are idle, and production capacity utilization is low. Low-level projects are repeatedly constructed, while core R&D investment and construction of key technologies need to be strengthened urgently. Insufficient innovation capabilities and unstable quality and quality control. The order is scattered, strict hierarchical classification has not yet been formed, and concept recognition and brand classification lack broad social recognition.
However, everyone’s judgment on the grade is different. At this stage, new energy is still a new thing. Such problems will inevitably occur in the process of rapid development, but it is not terrible to have problems. As policies are improved, The unification of people's conceptual cognition will sooner or later become as mature and complete as the field of fuel vehicles.