There is no difference between the name of the property and the city itself. This is just the name given by the real estate developers to the properties they develop. In fact, there are many terms used for real estate, including county, capital, township, etc. according to region, mansion, aristocratic family, mansion, etc. to express nobility, and villas, apartments, etc. based on function. Among these words, developers still prefer the traditional city, garden, public house, and mansion. They not only have an elegant temperament, but also point out the usefulness of housing, killing two birds with one stone.
What should be paid attention to when naming a community
1. Easy to read and remember, and strong dissemination
An expert once conducted a survey on brand communication, and the survey results showed that , the number of characters in a brand name has a certain influence on brand recognition. Brand names with 4 to 6 characters have a higher average recognition, while brand names with more than 6 characters have a low average recognition. It can be seen that the fewer words in a brand name, the easier it is to remember and spread.
In this society with excessive information dissemination, if you want a brand to be remembered by consumers, the first thing is that the brand name should be easy for consumers to read and recognize: on the one hand, the name should be concise and the text It should be short, and the pronunciation should be smooth, conforming to the rules of flatness and obliqueness; on the other hand, the name should have a unique personality to avoid confusion with the names of other brands.
2. Reflect the core positioning of the market
Naming the community is an important part of real estate marketing. How to give a good name to the property and promote the sales of the project? First of all, the naming of the property must be consistent with the The project positioning, target customer group positioning and property attributes are consistent, otherwise it will bring unnecessary trouble to the sales of the project.
3. Naming must be healthy and uplifting
The content of community naming must be healthy and uplifting and in line with social ethics. Good real estate slogans can not only express the cultural connotation of advertising companies and real estate developers, but also reflect traditional heritage, correctly guide the public's healthy consumption, and help improve social ideas and morals.
How to choose a property to buy a house
1. Choose the location first, then the property
First consider the commuting time and distance, as well as the radius of daily life, to determine the living circle. Whether you choose the mature Qingxiu, the huge potential Wuxiang, or the livable Xixiangtang, you must first know what your needs are. Secondly, the location. The maturity of the community and its surrounding supporting facilities is an important indicator to measure the cost performance of the project. It directly affects the convenience and comfort of consumers after moving in. It is best for "Tie Xue Shang" to account for more than two things, or at least one. If it is not related to any of them, it is recommended to consider changing the location.
2. Look at the transportation
If you take public transportation for daily travel, you must check whether the subway and bus hubs near the property are convenient enough. Generally speaking: a 5-minute walk If you arrive at the subway entrance, it is a "main subway room"; if you arrive within 10 minutes of walking, you are a "quasi-subway room"; if you arrive within 15 minutes of walking, it is a "near subway room". If your daily travel involves driving, you should also consider whether the roads near the property are prone to congestion.
3. House type and orientation
Generally speaking, the best direction for a house is to face due south, followed by southeast, east, southwest, north, and west. However, in fact, the optimal orientation of a house will change according to the wind direction. Therefore, when some houses are designed to be 30 degrees south to east or 30 degrees west, the ventilation will be better than due south and north. Generally speaking, it is best to choose a house that is transparent from the north to the south and has bright rooms.
Look at the layout, look at the area planning, room functional divisions, and whether the bay (width of the room) depth (length of the room) scale meets the needs. A good house layout should be square, bright, and transparent from north to south. The square shape of the house means that the shape of each room and functional area is a square rectangle, preferably without bevels. This means that there will be no wastage of space, maximizing space utilization. Avoid all kinds of irregular house types.