In fact, the future Haval God beast will be a truly growing car.
Because in addition to some conventional functions such as recognizing the Lord, caring, guarding and accompanying, Haval God beast can also have a magical experience of four-dimensional * * *19 items and gesture interaction. In the future, it can also use the FOTA upgrade function, which can realize 36 modules and thousands of functions of all programs such as multimedia system, power and intelligent driving.
After all, the mainstream culture is changing, the market is changing and the demand is changing. Besides, the "God beast" in everyone's heart is different, just like everyone has a Hamlet in their heart. Therefore, the Haval God beast must keep pace with the times, and it must constantly innovate with the genes of iterative evolution, which is another element of Internet thinking that the author wants to talk about-iterative thinking.
The former god beast only existed in fairy tales, novels and film and television dramas. This is a beautiful illusion, but now, we can try to make it concrete. "God beast" can be a naughty child, a hero who creates miracles in the ordinary, and a scientific and technological product endowed with spirit, culture and imagination.
Of course, it also represents a group of people who know more about fashion, how to make fashion better, have more taste, design life better and have more love to the extreme. Haval God Beast is an extension of the youth values of God Beast. It accurately grasps the needs and pain points of the young beasts, and strives to make soul songs with the young beasts of each era.
This is the first appearance of Haval Beast, but I am not interested in its appearance and interior, not because I witnessed the design of Haval brand as a science fiction as early as 202 1 Shanghai Auto Show, but because I am more curious by comparison. Why did Harvard name this car "Beast"? Where is the "God"?
After more than three hours of communication, it is expected that these doubts have been answered, but unexpectedly, the author found that this Haval beast may be the new flagship of the Harvard brand with Internet thinking, whether it is naming, product strength itself or category extension.
Therefore, in this article, the author will tell you why God beast (parameter | picture) has Internet thinking in my eyes through three dimensions: user thinking, minimalist thinking and iterative thinking.
Big and small beasts meet for the first time
"Internet thinking" has always been a widely discussed research object. Although there are different definitions of it, at least one thing is clear: products are born for users, and user thinking plays an important role in the whole internet thinking.
In fact, for the Haval brand, "user thinking" is no stranger, even similar to insight into the needs of mainstream consumers of generation Z, creating countless examples of automobile legends, such as inviting users to participate in new car research and FOTA upgrade experience, and selecting new car names, colors, configurations and even conference cities through online voting.
Then why do you see users thinking on Haval Beast?
Just when I was thinking, the children's laughter from the DIY interactive area reminded me. It turns out that this is not only a tasting meeting for the story restoration and strength sharing of Haval beast, but also a meeting between Haval beast and family beast. In addition to the heated discussion, we have created a parent-child paradise with the theme of "AI" wisdom experience, and even heard that in order to create a more perfect Haval beast with young users, Haval also recruited 30 first animal trainers from the whole network to discuss the secrets of animal training with Haval.
It can be seen that Haval God beast not only wants to serve young people through stunning and avant-garde modeling, all-round leading intelligent genes, innovative and popular scientific and technological strength, but also wants to combine urban family aesthetics and multi-scene car demand, so that the industry and consumers have higher expectations for it, thus achieving brand upward.
It is easy to understand why Chen Guanyu, marketing director of Haval Beast, emphasized that "Haval Beast is the pinnacle of lemon platform and coffee intelligence. From the beginning of planning, it shoulders the heavy responsibility of China Haval brand, quality and wisdom.
Not at all, Harvard.
"Minimalist thinking", as the name implies, less is more, and this is beauty.
Because in the Internet age, the more information you present, the more complicated the environment, and the lower the patience of users. Grasping the user's heart in a short time is the soul element of minimalist thinking.
Take the appearance design of Haval beast as an example. I believe that after seeing the real car, no one is not attracted by its traditional design, because it is difficult for you to describe how it is done in words and properly present such a highly scientific visual effect. Is it the front grille of its star track? Is it a penetrating matrix headlight? Or sharp and full of tension? Or is it a minimalist panel layout formed by the design of the shield?
It seems to be true or false, because you seem to have seen some similar elements somewhere before, but the magic thing is that when all the elements are gathered together and placed on the Haval beast, you can clearly feel the beauty it conveys, without feeling, "This is not Haval at all."
Of course, Harvard's "minimalist thinking" is also reflected in the driving level.
The whole vehicle has 17 radar, 9 high-definition cameras and 6 full-scene intelligent driving modes, including not only the world's first narrow road automatic obstacle avoidance driving (exploring ahead), cruising driving under high-speed road conditions (HWA high-speed driving assistance), automatic deceleration before turning (intelligent turning), 50-meter tracing and reversing, mobile phone remote control, but also 100m, 65.
As Wu, the commodity director of Harvard Beast, said at the tasting: "The significance of intelligent assisted driving in the intelligent cockpit lies in the experience and makes driving easier." And all this is indispensable for the blessing of high-level intelligent technology of the coffee intelligent platform.
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