Solid wood furniture refers to furniture made of wood, but it should be noted that there are two types of pure solid wood furniture and imitation solid wood furniture on the market. If consumers are particularly concerned about the material of the furniture, they must be careful when purchasing. Choose the brand of solid wood furniture you need. Now that we have mentioned that brands play a role in guiding consumption for consumers, how do we name a solid wood furniture brand so that consumers can buy it in the store?
1. The "Secret Tip" for solid wood furniture brand naming
1. Features, concise and easy to remember
Currently, consumers are exposed to a variety of information, and There are so many names. When building a brand image, it is particularly important to leave a deep impression on consumers. In order to facilitate consumers' recognition and memory, the main principle of brand naming is to be concise, eye-catching, easy to read and remember. . Following this principle, when naming a solid wood furniture brand, it is not appropriate to use uncommon words and unrelated strings as brand names, nor should symbols and patterns that lack beauty be used as brand logos. Only by following this principle , to facilitate the audience’s recognition and memory.
2. Show attributes and be original.
A novel and inspiring brand must not only meet the requirements of Principle 1 in design. It should also fully reflect the attributes and characteristics of the brand's products to facilitate the audience's understanding and recognition.
3. Rich in connotation and beautiful in association
Brands should have their own unique meaning and connotation. Some brands are named after places, some hint at the attributes of the product, and some contain some allusions. Brands that are rich in connotation and special meaning can arouse the audience's associations and imagination, thus improving and beautifying the impression in the minds of consumers.
3. Things to note when naming solid wood furniture brands
1. Be careful not to use partial characters
The brand name is for consumers to call, so the use of it should be considered. However, it is regrettable that some brands also have some very serious problems in the naming of names. A certain soy protein powder factory named its soy protein powder, instant soy milk and other product brands Gangfeng. Not only ordinary farmers and citizens don’t know this kind of brand, I’m afraid not even everyone in the university knows it. It is difficult for us to imagine that such a brand can become a brand, and it is also difficult to imagine that such a name can sell well in the market.
2. Be careful not to use unlucky words
Unlucky meanings are a taboo in business naming. Because it not only brings bad associations to the owner of the name, but more importantly, it will affect other people's acceptance of the subject. This is true for both people and things. Auspicious words will make people feel comfortable, while unlucky words will make people feel comfortable. Words naturally create a sense of psychological resistance and alienation.
The quality of a person's name is actually related to our future development. It not only affects people's impression, but also affects a person's career. Therefore, it is very necessary to give the new brand a good name.
3. Be careful not to use words that are not readable
The brand name must not only be easy to read and remember, but also be readable, have a certain connotation, and match your own. Products are linked to corporate culture. Enterprise and trademark names have the function of indicating the nature of the enterprise and implying product functions, and require strong readability.