The main products of New Balance (China) Sporting Goods Co., Ltd. are "New Balance" and "New Balance kids", which are dedicated to providing comfortable shoes and high-quality clothing life experience for young urban groups and teenagers.
New Balance (China) Sporting Goods Co., Ltd. is a sports and leisure brand enterprise specializing in researching and developing American classic style products. Its brand, New bunren, adheres to American elite culture and excellent product spirit, and constantly makes products that can stand the test of time for customers with humanized product technology.
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Brand culture
New Balance does not sign contracts with sports stars. Because shoes suitable for stars may not be suitable for most consumers, New Balance has invested in product research and development to improve product quality and increase customer satisfaction. New Balance believes that "shoes are the best spokesmen".
New Balance is the only international sports brand with exclusive factories in the United States, including five in the United States and two in Europe.
New balance is a private company, not a listed company, which can have more room for development; At the same time, it is easier to inherit the company culture.