Soap is a fast-moving consumer goods and a necessary washing product in our daily life. The soap product name is the impression given to consumers, and the quality of the impression has a critical impact on the future sales of soap and the establishment of the brand. Then how to name the soap brand has become a problem. Let’s learn about it together in this article. What are the tips for naming a soap brand?
1. Easy to spread and will not be confused. If a product has a name that is easily confused with other products, it will cause difficulties for consumers to subscribe and will inevitably affect the sales of the product.
2. Differentiation: If the soap brand names are the same or too similar, they will lose their meaning and sometimes even cause trouble. In our country, it is quite common for different products to use the same name, or for company names to have the same or similar font sizes.
3. The product name should be easy to read at a glance. It will let people know what you are selling in one second. This is more likable and can save a lot of advertising costs.
4. Soap product names that are short, concise and easy to pronounce and remember are often hard to come by.
5. The name must have a positive association, and the association must be consistent with the appeal of the product itself.
6. It can give people a sense of artistic beauty, allowing people to enjoy the pleasure of exaggerating and clever metaphors, and achieve the purpose of memory.
7. When naming a soap brand, you should take into account the understanding level of the target group. Don’t pursue too much elegance for farmers, and don’t be too vulgar for white-collar workers.