Jobs and the Apple company he founded have long been famous around the world, and the Apple trademark has become a symbol of cutting-edge technology. Although there are many Apple users, few people really understand where the bitten Apple logo came from.
Some people say that when Jobs founded the company, he was chewing an apple in his hand, so it was named after it; others say that Jobs referenced Newton's allusion to Newton being hit by an apple, and thus he suddenly realized the gravity of gravity.
But in fact, none of these are correct.
The origin of the name "Apple" can be traced back to the 1970s, when microcomputers had just appeared. Jobs and his friend Wozniak, who were still in college, liked to tinker with these electronic gadgets. Joined the local microcomputer club together. As a result, the two of them used old equipment such as keyboards and televisions to actually create a "fake version" of the computer and sell it well.
In this way, the two decided to put down other matters and concentrate on establishing a microcomputer company.
Before this, in addition to attending college, Steve Jobs also had a part-time job, helping in local farm apple orchards to earn living expenses. Therefore, when the company was founded, in order to commemorate those difficult years , Jobs named the company "Apple".
Of course, when it was officially established, the name "Apple" still went through some disputes. Some people say that this name is too casual and completely inconsistent with the image of a computer technology company. At this time, Jobs stood up and pointed out that although the logo itself is very simple, it exactly reflects the company's business philosophy, which is to promote the civilianization and daily life of computers, and completely break the people's mentality of staying away from computers, thus Relying on this casual symbol, the popularity of microcomputers was realized.
Later, Apple's development did verify what Jobs said. Whether it was the introduction of new trends or the basis of creativity, Apple met the needs of consumers to the greatest extent.
Looking now, the Apple logo has created huge intangible value for Apple and has become an inseparable part of it.