Pop Mart blind box belongs to a category of figures. Because the figures are small toy models made of plastic. Figures are available regardless of size or price. Because figure is a very general term. Small blind boxes, scenic objects, and thousand-yuan figurines are all called figurines. So if you buy Bubble Mart, it can also be called a figure. Because the range of figures is particularly wide, the blind boxes purchased are also figures.
Introduction to Bubble Mart Blind Box
Bubble Mart is the most popular blind box brand in China. The blind box is somewhat similar to Japanese gashapon toys, where the merchant randomly places a series of toys in an opaque box one by one. Before opening the package, consumers don’t know which one they are buying, and there are also skills in designing the style and quantity of the entire set of blind boxes.
Bubble Mart imitates the Japanese gashapon gameplay, conducts blind box sales, and also cross-border multi-IP cooperation, such as Hellokitty, Egg Yolk Brother, etc., Disney and so on.
Generally speaking, Bubble Mart will launch blind boxes according to different series, such as the Spring Festival holiday or the back-to-school season, and the quantity of each series is 12, in order to increase the user’s sense of surprise. , each box of blind boxes also contains a hidden model without published pictures. Consumers can only increase the probability of buying it by purchasing the whole box.
Bubble Mart currently has multiple series including Happy Train, Wedding Flower Girl, Campus Doll, Wedding Commemorative Edition, Palace Doll, Zodiac Doll, Dream Elf, Dream Ocean, etc., Zodiac Dolls, etc. Among them, Happy Train, Wedding Flower Girl, and Pucky Bubble Circle are some of the most prominent series.