Google's global usage rate increased from 55.2% to 56.1%, making it far more than the second-ranked competitor Yahoo. OneStat's report pointed out that Yahoo's market share is 21.5%, which is not a big change compared with before.
MSN’s search engine usage rate ranked third at 9.4%, and AOL’s search service ranked fourth at 3.7%. Followed by the search services of Terra Lycos, Altavista and Askjeeves, with market shares of 2.3%, 1.9% and 1.6% respectively.
msn is similar to China Tencent
Google overview
Google, the Chinese name is Google, Google is the largest and most influential search engine on the Internet. Co-founded by Larry Page and Sergey Brin. Now, they are serving as Google's product president and technology president respectively. The company's strategic plan is to use Google to organize the world's information and make it accessible and useful. Google processes more than 200 million queries every day through different services. Its corporate headquarters "Googleplex" is located in Mountain View, Santa Clara County, California, USA.
In addition to searching web pages, Google also provides services for searching images, news groups, news web pages, and videos. As of June 2005, Google had stored more than 8 billion web pages, 130 million images, and more than 100 million newsgroup messages - a total of approximately 1.04 billion items. It also caches the content of the vast majority of web pages in the index.
Because of Google's reputation, "Google" as a verb means "looking for something on Google." It also means "searching the Internet" in a broad sense. Google officials do not encourage this habit of abusing their company name because it may lead to Google becoming a generic trademark name.
History
The Google search engine was started as a research project in 1996 by Larry Page and Sergey Brin. They were graduates of Stanford University's doctoral program. They developed the theory that the relationship between search engines and websites is based on mathematical analysis, which can produce better results than basic technology. This program is named "BackRub" because the system checks external website links to estimate the importance of the website. They believe that the other pages that are more relevant to that page, and the page that has the most links to it, must be one of the most relevant. Larry Page and Sergey Brin decided to test their thesis and arrange funding for the search engine. The website named Google! is hosted on the google.com domain. On September 7, 1998, they officially founded the company of the same name - Google Inc. in a friend's garage in Menlo Park, California. Because Sergey Brin didn't know how to write HTML code to design web pages, Google's pages were initially just the most basic interface.
Google introduced advertising in 2000 and sold some keywords to make the ads more relevant to users. In addition, because text ads are arranged sequentially, the loading time is reduced and the page remains neat. In September 2001, Stanford University and inventor Lawrence Page obtained the patent for Google's ranking algorithm PageRank?. At its earlier peak in 2004, Google controlled more than 80% of search queries on the entire Internet across search engines such as Yahoo, AOL, and CNN. Yahoo! has given up support for Google's search technology, and Google no longer provides sharing of its web searches.
Google search has humorous features. For example, the Google logo is cartoonishly modified at important moments (called Google Doodles). It chooses to display Google in fictional and humorous languages, such as Klingon (Starship). The language of the Klingons in Strange Voyage) and Leet, as well as making some jokes about the company on April Fool's Day (such as building a Google base on the moon, etc.).
Since Google's services such as Orkut, Gmail and Froogle will provide search results based on the actions taken by users before, some people think that Google will aim to provide personalized search. In fact, there is already an experimental personalized search in Google Labs.
Google name
Etymology
The name Google is a mathematical term, that is, 10 to the 10th power, which means 1 followed by 10 0s. . The term was coined by Milton Sirotta, nephew of American mathematician Edward Kasner, and popularized in the book "Mathematics and the Imagination" written by Kasner and James Newman. Google uses this term to reflect the company's mission: to organize the endless information on the Web.
Registered trademarks and domain names
"To google" is a verb, which means to use Google to search for something. This is because of Google's popularity (in January 2005, it owned 52% of the market of all search engines, but it was actually higher than 80%). Some people also interpret this term broadly as "searching on the Internet." Since doing so may dilute the significance of Google's registered trademark, Google does not encourage this use.
In order to avoid domain hijacking and mischief by some unscrupulous elements, Google has purchased copyrights to protect some domain names with similar pronunciations, such as gogle.com and googel.com.
Chinese name
Google's global Chinese name is "Google", which was released by Google CEO Eric Schmidt in Beijing, China on April 12, 2006. The meaning of "Google" is to sing with grain (here "gu" is the abbreviation of "grain"), "the song of sowing and expectation", and also the song of harvest and joy.
On the other hand, Google was registered in Taiwan as "GOOGLE INTERNATIONAL LLC" on February 15 earlier.
Before Google officially released the Chinese name, there were still some common names other than the original text, such as "ancient dog", "lone dog" and "dog".
In addition, Google's branch in Beijing once used "Gu Guo" as the Chinese translation for contract signing and online recruitment.
At around 1:00 a.m. on April 17, Beijing time (UTC+8), the word "Google" officially appeared on Google's simplified Chinese website. Shortly after the Chinese name was released, many users criticized the name. Later, some Chinese users launched an online signature campaign against "Google".
In December 2004, Google expanded the functionality of Google Print. Its books include some famous universities and some public libraries, including the University of Michigan, the Widener Library of Harvard University, the Greene Library of Stanford University), the Oxford University Library of the University of Oxford and the New York Public Library. . Based on the publishing status of these university libraries and books, Google plans to have approximately 15 million books in the public domain online within ten years.
Picasa
Picasa is a photo editing and management software that "helps you instantly find, modify and share all the pictures on your computer." You can easily upload photos to Picase albums on the Internet.
Google Maps provides a variety of map services, including locally detailed satellite photos. On June 20, 2005, the coverage of Google Maps expanded from the original United States, United Kingdom and Canada to the whole world.
Note: This software is still in Beta status, which means that the software itself may have bugs and improvements that require further fixes.
Google Earth
The electronic map service launched by Google and Keyhole, users can view satellite maps of the world by downloading a client.
Note: This software is still in Beta status, which means that the software itself may have bugs and improvements that require further fixes.
Google SketchUp
Google announced the acquisition of the 3D drawing software SketchUp and its development company @Last Software on March 14, 2006. SketchUp is a set of 3D drawing software known for its simplicity and ease of use. Google acquired SketchUp to enhance the functions of Google Earth, allowing users to use SketchUp to build 3D models and put them into Google Earth, making the maps presented by Google Earth more Three-dimensional, closer to the real world. Users can also find and share various 3D models created using SketchUp through a website called Google 3D Warehouse.
Google Moon
On July 20, 2005, Google launched an online service called Google Moon to commemorate the Apollo 11 moon landing on July 20, 1969. 35 anniversary. This service is based on the previously released Google Maps, and satellite data comes from NASA. Users can use Google Moon to view the uneven surface terrain of the moon. When the map is maximized, the moon's surface will turn into a piece of cheese, just like people used to think that the moon was covered with cheese.
Google Local
On September 5, 2005, Google launched a local search service in China, and even the address was localized. Google Local Search: Find local companies and services. The English version is Google Local. So far, Google Local has started operating in the United States, the United Kingdom, Japan and Canada. China is the fifth country where GOOGLE has launched this service. The Chinese version is Google Local. The map that provides the map for the Chinese version of Google local search is a domestic company: mapabc
Gmail
Google's mission is to integrate information on a global scale and make it accessible and beneficial to everyone. , as part of that mission, they are testing the Gmail email service. Gmail is a free search-based webmail service with over 2,700 megabytes of storage and growing every day. The foundation of Gmail is the powerful Google search engine, which can quickly find any message the account owner has ever sent or received. This means you don't have to archive the information just to find it again.
When Gmail displays an email, all replies to the email are also automatically displayed, so users have the context of the conversation as a reference when viewing messages. There are no pop-ups or targeted banner ads in Gmail, instead relevant text ads and links to relevant web pages are placed next to email messages. Gmail services are constantly innovating. In February 2006, Gmail began integrating with the chat software Google Talk. Users can log in to Gmail through WEB and use Quick Contacts to directly have one-on-one text chats with friends in Google Talk without installing any special auxiliary software. Chat records (including chat records of Google Talk software) can be automatically saved in the Gmail mailbox according to user needs.
Google Video
On January 25, 2005, Google launched the Google Video service, which can search various video files on the Internet through the Google website, or recently broadcast TV show. Google Video provides relevant video content download or playback links based on keywords, and provides a preview screen of the video content. The service is currently still in beta testing phase. In terms of TV program search, currently only TV programs broadcast in the United States can be searched.
Google has also launched a dedicated video file upload software that allows users to upload local video files to Google Video.
YouTube
YouTube was established in February 2005. It provides exclusive services for short video clips. The website slogan is "Broadcast Yourself". It is a podcast in web2.0. The website quickly became popular in a short period of time and became the 10th Alexa-ranked website in the world. Moreover, its access rate accounts for more than 60% of the market among similar sites, exceeding Microsoft's MSN Video by 30% and Google Video by 10%. Original and famous spoof short films such as Uncle Bus have been uploaded by Hong Kong netizens. YouTube generally prohibits users from uploading short films with copyright and pornographic content.
In October 2006, Google announced the acquisition of YouTube for US$1.65 billion. This was Google's largest acquisition to date. However, some analysts said that Google would have to face the future release of short videos by netizens. Disputes related to intellectual property protection.
Google Personalized Homepage
On May 19, 2005, Google launched the Google Personalized Homepage (custom homepage, personalized homepage) service on the Google Lab web page. This service is now open to all Google accounts. Users can organize the web content they care about on one page as the homepage of their browser. As long as the website provides real-time RSS updates, it can be added to this homepage. For example, Gmail mailbox status, website news, stock quotes, and even XML-based web applets (such as mini-games, graphical clocks), etc. Users can also customize the layout of this content. The public's evaluation of this service is mixed. Some people think that this is a step closer to traditional portals by Google.
Google Base
On November 17, 2005, Google opened the previously rumored Google Base service. Users can use their Google account to log in and share any information with others.
Writely
See Writely, in addition to Google Pages, this is another service that allows pictures to be linked from other websites, but it is only valid for pictures, other files cannot be linked in this way.
Google Calendar
Google Calendar provides users with scheduling services, and each user can share any information.
Noogler
This is a word invented within Google, abbreviated from New Googler, which means: a person who has recently started working for Google, or: a new Google employee. Similar to the emergence of the word BLOG. See: "Google in the Eyes of a Noogler"
Google Desktop
This is a desktop search software developed by Google to help users quickly find documents on their computers. The software automatically searches for documents on the user's computer and stores them in a local database. The user searches in it just like searching for other documents on the network. It also converts various files into html format and provides caching. The software also provides Google gadgets, which are some desktop software. Microsoft then developed MSN Search to compete with Google Desktop.
“The joy of harvest” - the story behind the birth of “Google”
“Google”, with Google as its song, symbolizes the joy of harvest and also expresses a kind of diligence and pragmatism. attitude, and yearning for a return to basics. It also wants to convey the Chinese people's hope for luck/auspiciousness.
"Google" is a song of sowing and expectation, as well as a song of harvest and joy.
In this season when everything is recovering and the grass is green and the willow leaves are new, Google has announced a Chinese name for Chinese language users around the world. This is Google's only non-English name in the world.
"Google", two seemingly simple words, entrusts Google's dreams and hopes. To trace the origin of “Google”, the ship of time must drift back four years.
“A project in which all Chinese people around the world participate in Google”
In 2002, at Google’s headquarters in Mountain View, as another Chinese employee joined Google, “Should we give "Google a Chinese name" has once again caused waves among Chinese employees within Google. In fact, since Google recruited its first Chinese employee, giving Google a nice, easy to remember, and interesting Chinese name has become a common project for all Chinese employees of Google around the world.
“Giving Google a Chinese name has become a rare project that all Chinese people at Google are involved in. Everyone cares about such a thing. It can be said that in the past few years, every Every Chinese person at Google is more or less involved in the discussion of Chinese names, and this may be the only project in which all Chinese people are involved. Most of Google’s employees are passionate about the Google brand. When it comes to naming children, everyone wants to give Google a unique and creative name," said Zhang Jing, marketing manager of Google Asia Pacific. "Just like there are many parents, everyone has slightly different interpretations and expectations for the Google brand. Coupled with various other reasons, in the past four years, the idea of ????Chinese names has remained among Google engineers or marketers. During the discussion, it was not officially put on the agenda."
However, with the development of user needs, a catchy Chinese name is no longer just a "paper talk" among Google's Chinese engineers.
But fortunately, from the beginning, Google has made clear the direction of the Chinese name: first, it is not only a new name, but also a good reflection of Google’s characteristics, innovation, vitality, and freedom. Vitality is a quality that has no borders and can arouse widespread responses. Second, as a unique name in the world, a Chinese name is by no means a simple "Chineseization" of the Google pronunciation. It must reflect China's local characteristics and a rich localization spirit. This idea runs through the entire process of Google's Chinese naming. The Chinese name to be chosen does not necessarily have to conform to the traditional spirit of Google, but it must conform to China's cultural characteristics.
"An almost physical argument, a difficult decision"
Along with the screening process of Chinese names, a "heated debate" in Chinese names was generally participated by all Chinese people around the world on Google. was vividly reflected in the discussion.
Soon, an engineer quickly created a special area for Chinese names on Google’s internal website, and compiled the discussion materials related to Chinese names in the past few years for everyone’s reference. A mailing list about this matter was also created, and all Chinese Googlers were eager to try it. Even an employee who was on a business trip heard about the matter and sent a letter specifically asking to be added to the mailing list. He said that although his email was temporarily Chinese cannot be displayed, but he hopes to be able to tell him the alternatives in pinyin so that he can participate in his own opinions.
"Let's vote," this is the most commonly used and important way to express opinions at this stage, Pythagorean, Bogu, Bogu, Kuguo, Gugou, Gouguo, Xunguo, Duoguo, Suoguo, Guwo, Gouwo, Kugou, Wogou, Wosou, Kuguo, Kuguo, Kugou, Kugo, Guguo, Gugu...these names came to the "voting platform" in an echelon. After accepting the votes of all Google Chinese people, the target was quickly focused, and a more intense debate began.
Some engineers have proposed names such as numbers or "hundred powers" of numbers, because the word Google comes from the mathematical term Googol, which originally means 10 raised to the power of 100. However, it was abandoned because it was too technical and difficult for ordinary users to understand.
In order to prove that their choice is the best, Google's Chinese employees found various evidences. Some people said that the pronunciation of "Gu Guo" is exactly the same as the dialect of their hometown, so it is The best and most Chinese; some people have discussed each pronunciation in detail from the perspective of phonetic analysis, and fully combined the meaning of "investigating things to gain knowledge", thinking that "Ge Gao" is a good name; there are also some employees Then they began to "deconstruct the text", from radicals, to phonetic sensations, to etymological meanings. These engineers who are good at the most advanced network technology started to argue strictly according to the "honest and elegant" standards.
The goal is getting clearer and clearer. Taking the discussion results of Chinese Googlers, colleagues from the marketing department went to the US headquarters to introduce the progress of Chinese names face-to-face to all Chinese Googlers. This meeting was an important step in the naming of Google’s Chinese name. The candidate list was finally narrowed down to the top three, and finally locked in "Gu Guo" and "Gu Ge". Two major camps were formed, and even the company's senior management rarely had differences of opinion. Kaifu and Shaoning became firm supporters of "Guguo". The camp that supports "Gu Ge" believes that the name "Gu Guo" is more like the brand name of an agricultural product company, while "Gu Ge" is heavy enough, but it has been criticized as not in line with Google's overall brand image of being new and young, and has been criticized by Google. Engineers objected. The naming was at an impasse.
“A good name is the real beginning”
At Google globally, the company culture is transparent, equal, and open, and all issues are put on the table for discussion. When making a decision on a problem, everyone can fully express their opinions and views, and even argue, but once the decision is made, everyone will resolutely implement it. Frankness, integrity and fairness are the characteristics of Google, and are respected by all Googlers. cultural standards.
Such values ??and cultural standards are directly reflected in Google’s Chinese naming. In this regard, Kai-fu Lee once jokingly said after the birth of his Chinese name: "Our democratic way of doing things should be adhered to and deserves encouragement, but it should not lead to discussions without results."
A flash of thought broke the deadlock
Wang Huainan, Marketing Director of Google Asia Pacific. One day in December 2005, Wang Huainan, who was already a little upset by the Chinese name and the stalemate debate, randomly spelled the existing names on the paper. Suddenly, the combination of "Google" appeared on the paper. Wang Huainan excitedly wrote the word "Google" in big words on the paper, and then ran to everyone's desk without getting tired of it and asked one by one: "What do you think of Google?" "Is this good?". To this end, he asked almost all Google China employees. Faced with this choice, everyone showed amazing agreement. Google's Chinese name "Google" was born on a sunny afternoon in December 2005.
Google's Chinese employees around the world expressed their love without reservation, but they still did not forget to joke. One employee said that "Google" reminded him of "Li Guyi's song" ", and "Google" was quickly extended internally to: Brother Gu. An employee said, Brother Gu? Could it be that he is the big brother of Silicon Valley?
"Google" is full of Chinese pastoral poetry, abandoning the rigid English literal translation. Zhang Jing said: "You can say that we are a song from Silicon Valley, harboring longings and silently serving Chinese users around the world. You can also say that we are a song of harvest and a song of joy. In short, this is a Google that belongs to Chinese people around the world. ”
Zhang Jing said that in the process of choosing the name, they were also inspired by Van Gogh’s famous painting “Starry Night”. In order to commemorate this extraordinary artist, Google created and adapted this famous painting and turned it into the widely circulated Google Noodle. The starry night in Van Gogh's hands is like a song flowing in the valley, expressing that Google is full of ideals, working silently, realizing dreams, and reaping joy.
Since Goolge announced its Chinese name, squatting operations against "Google" domain names have not stopped.
Different from the State Grid's rush to register google.cn, this large-scale cornworm squatting operation did not have a great impact on Google, because as early as January, Google had already transferred the heavyweight "Google.com" ", "Google.cn", as well as online real names and general URLs have been registered, leaving only some leftovers for the majority of "cornworms".
At around 14:30 on April 12, 2006, "Google. Company" and "Google. Network" were registered successively. What is dramatic is that when these two domain names were registered, Google's The press conference is in progress, and the Chinese names have not yet been announced. These are the only two Chinese top-level domain names that are in the public domain. A senior domain name player estimates that they are worth six figures.
Within an hour after the news was confirmed to be "Google", "Google.com" was registered by the cornworm picture king, and in the early morning of the next day, it was sold by the cornworm netizen for 10,000 yuan. Acquisition, this is the earliest transaction record of the "Google" series of domain names.
Almost on the same day, "Google.com", "GoogleChina.com", "GoogleSearch.com", "googleGoogle.com", "Googlegoogle.com" and other series of domain names were all The above-mentioned squatting behaviors are concentrated in the "Chinese.com" domain. This is because "Google" is originally targeting Chinese users, and most domain name forms of "guge" have already been registered.
From April 13th to 15th, reports about "Google" were overwhelming, and the good news about "Google.com" greatly stimulated the appetite of Mi Chong. During this period, "Google Advertising.com" ", "Google News.com", "GooglePost.com" and other Google second-tier product domain names have been registered one after another, and "Google Chinese.cn", "Google International.cn", and other Chinese cn domain names have also been rushed to be registered. .
While admiring Google’s huge brand appeal, I have to remind the vast number of domain name enthusiasts that “the rice market is risky and investment needs to be cautious.” After all, the million-dollar acquisition of google.cn that year It's just a case. If you don't correct your mentality and train your insight into the domain name market, the rush to register impulsively may lead to nothing.
Yahoo is a global Internet communications, commerce and media company. Its network provides diversified online services to more than 180 million users around the world every month. Yahoo is the first website in the world to provide Internet navigation services. Whether it is page views, online advertising, or contact with home or business users, www.yahoo.com occupies a leading position and is the most familiar. and one of the most valuable Internet brands, ranking 38th in the global consumer brand rankings. Yahoo also provides a variety of business and enterprise services on the website to help customers improve productivity and network usage, including the popular Yahoo intranet that provides customized website solutions for enterprises; audio and video playback, store website storage and Management; and other website tools and services. Yahoo has 24 websites around the world. It is headquartered in St. Clark, California, and has offices in Europe, Asia Pacific, Latin America, Canada and the United States.