How to name a trademark How to choose a good name for a trademark is not an easy task. My clients often mobilize all employees in the company to apply for a trademark and take the trouble to ask me to check the names one by one, but none of them can be registered. Naming a trademark is as difficult as naming a child. Everyone wants to use nice and auspicious nouns, but the number of trademark applications in our country now reaches one million every year. These nice names have already been registered by others. Trademarks and The names are different, and the same category cannot have the same name nationwide, so naming the trademark is really a troublesome thing. The trademark system has only been implemented in my country for a short time, but in ancient times my country attached great importance to trade names (trade names). Many of these time-honored Chinese brands have evolved into trademarks. The naming of trade names also directly affects the naming of trademarks. It is difficult for us to study the origins of time-honored brands one by one, but we can appreciate the profound cultural connotations. For example, "Tongrentang", "Quanjude", "Donglaishun", etc. are all very good brand names. After the founding of the People's Republic of China, our country's trademark system was abolished and replaced by "digitization" and "unification." For example, middle schools are numbered according to numbers: No. 1 Middle School, No. 2 Middle School, No. 3 Middle School... In big cities, the serial number can be numbered to No. 3. digits, all bookstores across the country are called "Xinhua Bookstore", and the time-honored brands left by our ancestors have also been dismantled. After such destruction, the public's understanding of the trademark system has basically been reduced to zero. Although our country has re-established the intellectual property system, it will take two generations for people to use trademarks and respect other people's trademarks to recover. So far, people still seem immature in naming trademarks. Generally, there are several ways to name trademarks: 1. Name them after places. as a trademark. For example, the beer produced in Qingdao is called "Qingdao", the beer produced in Beijing is called "Beijing", the beer produced in Harbin is called "Harbin", others include "Nanchang" beer, etc. The ceramics in Jingdezhen directly use Jingdezhen as the trademark. According to the provisions of the Trademark Law, place names above the county level generally cannot be used as trademarks, so it is basically impossible to simply use place names above the county level as trademarks. 2. The trademark directly promotes the purpose of the product. For example, "Forever Brand" bicycles, "Yonggu Brand" locks... These words with exaggerated propaganda cannot be registered according to the provisions of the Trademark Law. Although we can still see trademarks like "Libai" appearing, with the improvement of the trademark system at any time, it should be impossible for such trademarks to appear again in the future. 3. Use the names of some symbolic objects or people’s favorite flowers, birds, and animals as trademarks. For example, "Great Wall", according to statistics, has been registered hundreds of times. "Phoenix" has "Phoenix" camera and "Phoenix" bicycle in the well-known trademark list. Everyone is familiar with "Phoenix" cigarettes, and "Peony" has "Phoenix" "Peony" cigarettes, and "Peony" TV... The "Trademark Law" does not restrict the registration of such trademarks, but these words have been registered repeatedly for a long time, and now it is basically impossible to register them again. 4. Use famous scenic spots as trademarks. Lushan, Huangshan, Taishan, etc. are widely used on various products. These early methods cannot be applied to the naming of current trademarks, and they are no longer even meaningful for reference. Recently, some very bad naming methods have appeared: 1. Copying, translating, or imitating well-known trademarks to register trademarks. The most typical one is to use well-known domestic or foreign trademarks as suffixes or prefixes, such as × ×Crocodile, Valentino××. In fact, referring to famous brands is a very cliché. The purpose is to confuse consumers and mistakenly think that they are famous brands or are related to famous brands. There is still a market for this kind of trademark application idea, because ordinary people have limited recognition ability, and those who rely on famous brands can often rely on this method to quickly open up the market in a relatively short period of time. Although we can find examples of those who copy famous brands and become famous brands themselves, in the current market legal environment, this method is by no means a long-term practice for a formal company. When "Zhejiang Crocodile" turned itself into a famous brand, it was sued and the trademark it worked hard to cultivate was in vain. Once consumers recognize the behavior of copying famous brands, it will have a very bad impact and make people hate it. This behavior of copying famous brands itself is a trademark infringement, and the current crackdown is very severe. It is not worth doing this method for the long term of the company. 2. To be close to a celebrity is to use the name of a celebrity or its homophone to register a trademark. For example, use "Xie Ting Feng" (Nicholas Tse) as a trademark for antidiarrheal medicine, use "Bin Laden" (Bin Laden) as a trademark for lighting, etc. There was a very lively incident recently. There was a person named Yukimura in the literary and art circles. His name was used to register a condom trademark. It is said that he was very angry and planned to sue the applicant and user.
If a celebrity directly uses the celebrity's name to register a business... >>
Can you remember where the name of a brand is?
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Contents of the Business Name Encyclopedia: Chapter 1 Introduction to Business Naming 1. Based on the market principle 1. The name of the company is Gold Mine 2. The company name is its image 3. Good business reputation means business is prosperous 2. Focus on the beneficiaries of business and enterprise 1. The horoscopes and business names should be coordinated and unified 2. The use of the five elements of God in business names and horoscopes 3. Make good use of the five elements and three Chinese characters, and focus on products and business projects 1. A name to attract business 2. The name that shapes the image 4. Oriented by the long-term development of the enterprise 1. Give a sustainable name 2. Choose a name that is summarizing and attractive 3. Trade names should meet international standards. Chapter 2 Principles of Commercial Naming 1. Three Principles of Commercial Naming 1. Easy 2. Change 3． Not easy 2. The entry point for business naming 1. Name it from the perspective of satisfying customers 2. Name it from the perspective of business itself 5. Naming from the perspective of product and service 4. Name the place from the perspective of its place of origin 5. Choose a name from the perspective of market goals 6. Naming from the perspective of cultural connotation 7. Naming from the perspective of market competition 8. Naming from the perspective of animals, flowers and plants 9. Name it from the perspective of wealth and grandeur 10. Naming from the perspective of modern fashion 3. Taboos in commercial naming 1. Avoid using unlucky words when naming a business 2. Avoid similar names when naming businesses 3. Avoid vague meaning when naming a business 4. Avoid using polyphonic characters when naming a business 5. Avoid naming business names with bad intentions 6. Avoid being weird and weird in business naming. Chapter 3: Business naming skills 1. Naming method that symbolizes beauty 2. Naming method that is self-proclaimed and boastful 1. Bragging about status 2. Boast one's skill in craftsmanship 3. Boasts about the advanced manufacturing technology of the product 4. Boast about quality 5. Boasting about being cheap 3. Special and idiomatic naming methods 1. Idiom words used in certain industries 2. In the long-term naming process, the characters that are particularly popular in certain industries have been formed. Four, noble and elegant naming method five, auspicious oral color naming method six, colloquial naming method seven, name integration method eight, deep meaning and implicit naming method nine, The tenth method of naming to cater to customers, the eleventh method of naming by metaphor and homophony, the twelve methods of naming nicknames and nicknames, the thirteenth method of naming product raw materials, the fourteenth method of naming things and signs, the fifteenth method of naming trademarks and brands, the method of naming beautiful glyphs Chapter 4 Commercial naming The use of phonology 1. Naming method of word sounds 1. Try to avoid indecent homonyms 2. Pay attention to the elegance and rhyme of the pronunciation of the characters. 2. The naming method of pronunciation and rhyme 1. Tone 2. Pay attention to the coordination of initials and finals. Chapter 5: Application of Mathematical Theory in Business Naming 1. Mathematical Calculation in Business Naming 2. Commentary on 81 Numbers in Business Naming 3. Application of Mathematical Theory in Five Elements of Industry 1. Mathematical selection of industry nature 2. Industry mathematical classification 3. Selection of glyphs and fonts 4. Industry five-element attribute classification 1. Metal industry 2. Industry belonging to wood 3. Industry belonging to water 4. Industry belonging to fire 5. Earthly Industry Chapter 6 Brand and Trademark Planning 1. The Current Situation of Trademarks in my country: 1.8 million companies have only 1 million trademarks 2. Trademark warning 3. Trademark is the “top priority” 2. How to name the trademark 1. Trade names should be prepared 2. The business name should be distinctive 3. The business name must be worthy of its name 4. The business name should be clear at a glance 5. The business name should be eclectic 6. The business name should be pleasant to the ear 7. The business name should be friendly and beautiful 8. Trade names must have an effective vision 3. Trademark naming skills 1. Basic principles of product naming 2. The best is the word mark 3. Comes with a pretty English name 4. Trademark uniqueness is very important 5. Integration of business naming and brand trademark 6. Integration of domain name and brand trademark 7. Avoid similarities with other famous trademarks 8. Understand several factors involved in product naming 4. Criteria for judging brand names 1. Brand personalization standards 2. Brand international standards 3. Brand cultural standards 4. Brand appealability standard 5. Brand Recognizability Standard Chapter 7 The Origin of the Names of Eight Well-known Enterprises 1. Moutai - the name of the wine comes from the place name 2. Wahaha - inspired by Xinjiang children's songs 3. Tongrentang - a time-honored brand with profound meaning 4. Robust - The legend of the brand 5. Coca-Cola - the origin of the brand name 6. The brand Marlboro comes from the names of people and places 7. Ford - The Rise and Fall of the Automobile Company Brand 8. Exxon - The Most Expensive Name Change So Far Chapter 8 Industry Naming Standards 1. Naming of Real Estate Properties 1. Form of property name 2. Property naming guide 3. Real estate naming has entered the standard era 2. Naming car brands 1. How to name a new car 2. Psychological principles of car brand design 3. Highlight the features of automotive products 4. Induce beautiful associations 5. Comply with cognitive rules 6. Pay attention to the generality of the brand logo 7. Pay attention to the formal beauty of the brand logo 8. Appreciation of naming famous cars 3. Liquor
Product naming 1. Shaoxing wine is a protected product with geographical origin designation 2. The naming and market operation of health wine 3. The name of the wine "Hei Laoda" has been criticized a lot. Naming of street areas 1. Let’s talk about Beijing place names 2. Street naming logic 3. Street naming culture 4. Innovative street naming shapes the cultural landscape 5... >>
What are the names of women's clothing brands? A complete list of domestic women's clothing brands, a complete list of Chinese women's clothing brands? A complete list of domestic women's clothing brands,? A complete list of Chinese women's clothing brands
A complete list of domestic women's clothing brands, a complete list of Chinese women's clothing brands; what women's clothing brands are there in China? Here is a collection of the top ten Chinese women's clothing brands in the Chinese women's clothing brands. People who want to know more about Chinese women's clothing brands may wish to take a look.
First place, Etam
(Founded in 1915, one of the top ten women's clothing brands, a French famous brand, a branch of the famous leisure sports brand French ETAM Group)? Second place, Gloria
(Top ten women's clothing brands, high-profile Chinese women's clothing/autumn clothing/summer clothing brands, Guangzhou Gefeng Clothing Co., Ltd.)
Third place, Only women's clothing
(In 1975, top ten women's clothing brands, world famous brands, Danish famous brands, brands under the BESTSELLER Group)
Fourth place, Inman
(Top ten women's clothing brands, Hubei Famous brand, Hubei Province famous trademark, Wuhan Taihe Clothing Co., Ltd.)
Fifth place, Red Sleeve Hopeshow
(Top ten women's clothing brands, high-profile Chinese women's clothing brands, Hangzhou Diyuan Clothing Design Co., Ltd.)
Sixth place, Gedi
(Founded in 1977, China's famous trademark, top ten women's clothing brands, Taiwan famous brand, Taiwan Gedi Clothing Co., Ltd.) < /p>
Seventh place, Peacebird
(Top ten women's clothing brands, top 500 private enterprises, top 100 private enterprises in Zhejiang Province, Peacebird Group Co., Ltd.)
No. Eight, Qiushui Yiren
(Leading company in Zhejiang women's clothing industry, famous trademark in Hangzhou, Zhejiang Impression Industrial Co., Ltd.)
Ninth place, Qian Baihui
(High-profile best-selling brand, chain institution brand, large-scale well-known clothing company, Hangzhou Qianbaihui Clothing Co., Ltd.)
Tenth place, Xianqiao Women's Clothing
(Top ten women's clothing brands, large-scale modern clothing Apparel company, Zhejiang Jiuzi Industrial Co., Ltd.)
The above is a brief introduction to the top ten women's clothing brands based on my experience, search engines, and the popularity of Taobao products.
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Company name guide The company name should be customized for the enterprise. Easy to remember and catchy, creative and unique, it will strongly attract your customers.
The company name should reflect the corporate culture and character. A good name is a living advertisement and a must-win for enterprises to charge forward.
The company name should be the cohesion of the company and the money printing machine for the company's financial resources.
List of foreign brand clothing names CHANEL GUCCI Hollister Burberry Armani Bally Missoni Versace Givenchy Ferragamo Prada CalvinKlein chloe kenzo
Car brand names Encyclopedia of Aston? Martin
Audi
Alfa Romeo
BMW
Pentium
Honda< /p>
BYD
Peugeot
Buick
Bentley
BAIC
Bugatti< /p>
Baojun
Changhe
Changan
Great Wall
Changfeng
Sichuan Mustang< /p>
Daihatsu
Volkswagen
Dodge
Southeast
Dongfeng
Emgrand
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Ferrari
Fiat
Toyota
Ford
Foton
GAC
Haima
Hummer
Hongqi
Huapu
Huatai
Huanghai
Hafei
Geely
Jeep
Jianghuai
Jaguar
< p> JinbeiGio
Geely Global Hawk
Jiangling
Cadillac
Chrysler
Koenigsegg
Carrier
Lamborghini
Rolls-Royce
Lexus
Ray Renault
Lifan
Lotus
Lincoln
Suzuki
Landwind
Land Rover< /p>
Lotus Cars
Concept
MG
Mazda
Maserati
Maybach
p>MINI
Nazir
Acura
Opel
Pagani
Chery
p>Nissan
Roewe
Riich
Saab
Mitsubishi
Shuanghuan
SsangYong
Subaru
Skoda
Spyker
*** art
Weitzman
Volvo
Weilin
Wuling Motors
Xiali
Hyundai
Chevrolet< /p>
Citro?n
Seat Evergreen
Infiniti
British
FAW
China< /p>
ZTE
Zotye
Free company naming encyclopedia: Beijing Dagyu Trading Co., Ltd., Beijing Hongwei Trading Co., Ltd., take a look at these two How about
Name a children’s clothing brand 10 points 1
. Apollo: Ancient Greek god, son of Zeus and Leto, twin brother and sister of Artemis; sun god; full name is Phoebus Apollo
2 . Pandora: A woman made of clay by Hephaestus, bestowed upon her by the gods with all good deeds.
3. Personally, I think Pandora is more feminine and should be more suitable for children