Cosmetic companies will have greater appeal and affinity to customers, and will also play a clever role in promoting famous brands, expanding their roles, and conducting advertising and publicity. "A good name brings good luck." For any planner, naming an auspicious cosmetics company is a must. So how to combine pure culture, marketing, and branding to give the company a name?
The basis for naming a cosmetics company
It conforms to the laws of nature, numerology, industry characteristics, and mathematical requirements. , easy to read, easy to remember, simple, grand, profound, beautiful writing, conducive to dissemination, fresh meaning, anti-reading and homophonic auspiciousness, both traditional and avant-garde, fully consider the audience psychology, fully consider the corporate culture, fully consider the brand and marketing.
Key points for naming a cosmetics company
1. The name of a cosmetics company should be easy to spread and avoid confusion. The purpose of naming a cosmetics company is to distinguish this cosmetics company from that cosmetics company and make it easier for consumers to identify the brand and purchase it. If the name of a cosmetics company is easily confused with that of other cosmetics companies, it will cause difficulties for consumers to subscribe and will inevitably affect the sales of the cosmetics company.
2. The naming of a cosmetics company should adapt to the fast pace of economic life of the times and increase its resoundingness.
3. The name of the cosmetics company should give people an artistic beauty, allowing people to enjoy the pleasure of exaggerating and clever metaphors, and achieve the purpose of memory.
4. The name of the cosmetics company should be able to tell or hint to consumers about the characteristics of the cosmetics company and the benefits it can bring to consumers.
5. The name of the cosmetics company should be novel. Novelty can inspire people and leave a deep impression on people. At present, metaphors, puns, exaggerations, direct statements, descriptions, praises, borrowings, reflections, word creations, etc. are often used to name companies. No matter which method is adopted, it should be novel and not fall into the trap of Conventional, not the same as others.
Tips for naming cosmetics companies
1. Use trademark rights, font size, etc.
Nowadays, trademarks are more and more valued by people, so using trademark rights can In a short period of time, the popularity of the company's name has been expanded, and its products have been valued by people. Recognizing a company by its font name is now widely praised by people and is also one of the important aspects of the company.
2. Use property rights
property rights names to express the ownership of property rights. Any company or unit has the issue of property rights ownership, that is, it always belongs to a specific legal person or individual, or the country. But not every name of a company or unit must be marked with copyright. Regarding property rights, they are generally referred to as belonging to a higher-level unit. However, due to the development of history, this method is increasingly incompatible with the current situation.
3. By product
General cosmetics companies have their product names to let others know the scope of their business.
4. Use place names
Use place names to express the location of the company. Due to historical, economic, cultural, ethnic, religious and other reasons, place names in various places have different statuses in the minds of the people. For enterprises in economically developed areas, if the company's name contains a place name, its brand can often get the glory of the place name. Of course, places with unclear place names should be avoided.
5. Generic words
In people's eyes, generic words are divided into large and small. Therefore, now when using generic words, we use words with a larger scope. If we can use the main factory, we don’t need factories and branches. If we can use the head office, the group, we don’t need companies, branches, etc. If it is a company, you can also choose part of the name of the head office.
Company naming is very important. We must give our company a good name based on the above principles. With a good name, future planning and sales will also have a direction.