The trademark applied for registration shall comply with the provisions of the law, for example, the trademark whose use and registration are prohibited by law shall not be selected, and the prior rights of others shall not be infringed. This is the most basic requirement for trademark registration. In addition, naming a trademark should also comply with the healthy content, strong distinctiveness, profound meaning, catchy and in line with customs.
1. Healthy content:
A trademark with unhealthy content cannot be registered because it violates the relevant provisions of the law, and because it is difficult for consumers to accept unhealthy trademarks and it is difficult for its trademarks to open the market, it is the most basic requirement for trademark registration to have a healthy meaning.
2. Strong distinctiveness:
A trademark with strong distinctiveness is a distinctive mark that is original, unique and impressive by the trademark registrant. The so-called originality is not plagiarism, plagiarism or imitation, but a unique intellectual achievement created by trademark registrants according to factors such as enterprises, commodities and markets. Therefore, such trademarks often have strong distinctiveness and are more easily accepted by the market, such as Qingnianbao, Rejoice and 999.
3. Profound meaning:
There are special meanings in trademarks, which can show the development of enterprises, good wishes or the characteristics of commodities, such as Wahaha, Panpan and Schindler.
4. catchy:
catchy words can't be twisted and twisted, and they can't be obscure. Instead, we should try our best to make the words of the trademark fluent, loud and free. This requires the words to be accented, flat and harmonious, and read cadently, such as Sunshine, Chunlan and ariston.
5. Conform to custom:
Never choose trademarks with contents that everyone hates, abandons or considers unlucky, but choose brands that conform to the consumer psychology and traditional customs, such as Xizhilang, Hongmei and Ruyi.