engine oil is good engine oil, but it misses a good development opportunity.
power lion oil
power lion oil:? Produced by lsc Lubricant Company of the United States, lsc was established in 1928. It is one of the old lubricant manufacturers in the United States, and an OEM manufacturer of brand oils such as Mobil and Total, which enjoys a high reputation in the United States.
lsc entered the China market in p>1997, and was named Power Lion. Matt Group undertook the domestic sales and brand promotion of lsc. After nearly 2 years' development, at present, Power Lion has more than 12 professional service providers, including more than 2,5 4S stations of automobile brands, and has established strategic partnerships with more than 1 large automobile dealer groups in China.
from the above introduction, it can be seen that the quality of Power Lion engine oil is guaranteed to some extent, which is not much lower than that of Mobil and Total produced in China.
The price is so much lower than that of these first-line big-name engine oils
The reasons are as follows:
First, domestic big-name engine oils such as Mobil entered the China market in the first few years of China's reform and opening up. At that time, the number of cars in China was very small, so they adopted the way of cooperating with state-owned enterprises to promote their own engine oil brands, so the channels were spread in China long ago, occupying the time. It has laid a solid foundation for seizing the China market in the future.
Second, with the increase of car ownership in the China market, they have increased their advertising efforts in China, and tens of millions of advertising fees have smashed their brands every year. Therefore, almost all car owners have heard and seen the advertisements of these brands, and over time, they have formed a brand effect in consumers' minds.
Third, they have cooperated with a large number of domestic 4s stores, and through extensive channels, In-depth publicity of offline stores to car owners has achieved the purpose of contacting consumers to achieve sales.
On the other hand, Power Lion was introduced to the China market after more than ten years of reform and opening up in China. At that time, the market was extremely unfavorable to lsc, so it missed a great opportunity. Therefore, in order to seize market share, it will also adopt the way of offline 4s stores. However, the popularity has been taken the lead by manufacturers such as Total and Mobil, and naturally the opportunity has been missed, resulting in that Power Lion Oil can only benefit consumers and channels.