What are the specific methods for naming a company store? Let’s take a look together:
How to name a company store
(1) Symbolic nomenclature
Name the company store and give the company good things Some store names may have obvious symbolic meanings, while others may implicitly contain the namer's aspirations for his or her own business. This is also a commonly used naming method. This method of naming usually does not involve any competition. Common names include dragon and phoenix, unicorn, pine and cypress, plum orchid, green mountains, spring scenery, the Great Wall, mountains and rivers, peonies, flowers, blue sky, blue clouds, Venus, white swans, cranes and so on.
(2) Yazi naming method
This method of naming stores is a unique commercial naming method in China. Because China is influenced by Confucianism, there is a traditional concept of emphasizing literature and suppressing business, so some businessmen also named commercial places like literati's studies, such as Zhai, Pavilion, Xuan, Ju, Yuan, etc.
(3) Name according to auspicious words.
Name the company store according to auspicious words: such as prosperity, happiness and auspiciousness, family joy, congratulations on getting rich, prosperity, peace and prosperity, victory, prosperity, harvest, satisfaction, youth, youth, Beautiful, etc., they can be used separately, such as Prosperity Store, Jixiang Credit Union, Ruyi Grocery Store, Ping An Insurance Company, etc.; you can also use single words to recombine each other or match them with Xiang Wan, Yong, Jiu, Jiu, Qiang. , Chang, Chang, etc. to achieve long-term and solid results, such as Hehuan Singing Hall, Wangfa Snack Shop, Yongxing Grocery Wholesale Department, Wanlong Restaurant, etc. It is concise and nice, one can give customers a sense of comfort, and the other can inspire and hope that their store business will get better and better, and the money will roll in. Fu, Tai, De, Chang, Xiang, Feng, Long, Fa, Fu, Yin, Gui, Jin, Qing, Feng, etc. are the traditional names used in my country. Such names play a very good role in the industries they adapt to. Effective, but be aware that if you don't use it well, you can easily fall into a stereotype.
(4) Bragging naming method
Name the company store in a bragging way: The ultimate goal of manufacturing and selling goods is to sell the goods, and everything the owner uses The means, including advertising, services, naming, etc., are all centered on this fundamental purpose. Boasting that the company's products have a long history, excellent reputation, reliable product quality, and wide popularity among consumers is an inevitable approach that owners will take. Bragging has three functions: first, to encourage oneself, enhance self-confidence, and at the same time set a goal for oneself; second, to add a little psychological pressure to competitors; third, to attract customers and give people a sense of trust.
The method of naming oneself is as follows:
(1) Boast one’s status.
This is to boast of its strong position in the competition.
(2) Boast one’s skill in craftsmanship.
For example, Tie Hua Xuan, a purple sand ceramics shop in the Old Town God’s Temple in Shanghai, is known as Tie Hua Xuan because although the founder Dai Yuping is a businessman, he is good at calligraphy and painting, and has superb carving and knife skills. He is good at engraving on pottery and is known as Tie Hua Xuan , so the compliment was used as the name of the store.
(3) Boasting the high manufacturing technology of the product.
For example, the Shanghai Jingyi Optical Company was named after the idiom "Striving for Excellence". Because my husband once wrote the inscription "Striving for Excellence" for the company's Guangzhou branch, it became famous all over the world and its worth doubled.
(4) Boasting good quality.
This method is often used in trademarks, such as Changsheng brand toothbrushes and Everlasting brand bicycles after liberation. It is often used in the catering and cosmetics departments in company names, such as Zhiwei Guancai Restaurant in Hangzhou, Weiweizhai Restaurant in Shanghai, and Tianchu MSG Factory, which produces Foshou brand MSG.
(5) Boast of being cheap.
The most typical one is Bianyifang Braised Roast Duck Restaurant. The person who created this brand name was Sun Tzu Jiu two hundred years ago. He worked hard to sell low and sell more. Although the raw chicken and duck embryos and barreled chickens he produced were of better quality than others, they were sold at a lower price than others. As time went by, Sun Tzu Jiu's chicken and duck workshop was called Bianyifang, no matter whether it was a wealthy family in the palace or a large restaurant in the city. As soon as I went back and forth, the name Bianyifang spread, and later the owner simply used it as the name of the store.
(5) Naming method with special words
How to name company stores with special words: There are two types of special words: one is the customary word used in certain industries; Class is a word that is particularly fond of certain industries formed in the long-term historical development.
(1) Use customary words in certain industries
For example, traditional Chinese medicine stores like to use the word "tang", such as Tongrentang, Heniantang in Beijing, Hu Qingyutang in Hangzhou, Cai Tongdetang, Tong Hanchun in Shanghai Tang, etc.; Western pharmacies use the word "fang", such as Huamei Pharmacy, Huade Pharmacy, Guanxin Pharmacy, etc.
(2) In the long-term naming process, words that certain industries particularly like to use have been formed.