Highlight the theme and be short and easy to remember.
1. Highlight the theme: The name of the newspaper should be able to highlight its theme and allow readers to quickly understand the main areas of focus of the newspaper. For example, if the newspaper focuses on the field of finance and economics, you can consider naming it "Finance and Economics" Observation", "Business Review", etc.
2. Short and easy to remember: The name of the newspaper should be short and easy to remember to facilitate readers' memory and dissemination, for example, "Wall Street Journal", "People's Daily", etc.