For enterprises, the process of building a brand requires certain strategies. If a brand name is a good description of a product, it can increase sales and expand influence; if it is not a good name, the external image will not leave a good impression on consumers. So what is the process of naming a tea brand?
1. Preliminary investigation
Before choosing a name, you should first have a clear understanding of the current tea market situation and the future development trends of the domestic market and international market.
2. Brand naming
We will conduct a thorough investigation of the company's strategic thinking, the composition and efficacy of the product, people's feelings after using it, the naming of competitors, etc., and we will Using this product as a consumer to get a personal experience is very helpful for inspiration.
3. Naming strategy
After the preliminary investigation is completed, you must choose a naming strategy that suits you based on the specific circumstances of the brand. Generally speaking, functional naming is suitable for specific product names, emotional naming is suitable for brand names that include multiple products, and meaningless naming is suitable for family business names with many products. Personal names are suitable for traditional industries, historical place names are suitable for brands famous for their place of origin, and animal and plant names give people a sense of intimacy. Newly created names are suitable for all kinds of brands, especially fashion and technology brands. Of course, before a formal name is given, it can also be used. Try various strategies.
4. Brain meeting
After determining the strategy, you can hold a brain meeting to spark a collision. In a brainstorming meeting, any weird names should not be criticized and should be written down. A brainstorming meeting may not yield a satisfactory result, but it can help us find some key roots, which are the general direction of naming. .