The earliest prototype of direct selling was a fan shop in the Qing Dynasty in China. It used the method of introducing customers to earn commissions. This is the earliest prototype in written records. Modern direct selling originated in the United States and was used by the American Amway Company. A sales method, the earliest germination began in the 1940s and was founded by the Jewish Kasabe.
Direct selling can also be called direct sales by manufacturers, which refers to a distribution method in which direct selling companies recruit direct sellers, who sell products directly to final consumers (hereinafter referred to as consumers) outside of fixed business premises.
The World Direct Selling Association defines the concept of direct selling as follows: Direct selling refers to face-to-face sales by independent marketers in places other than fixed retail stores (such as personal residences, workplaces, or other places). , introduce products and services directly to consumers through explanations and demonstrations, and conduct consumer product marketing.
Form
First, it is direct sales in the form of manufacturer culture.
Second, it is direct selling in the form of dealer culture, which is based on consumption to obtain profits. This type of direct selling.
Extended information:
According to the "Direct Selling Management Regulations":
Article 3
The term "direct selling" in these regulations refers to direct selling A distribution method in which an enterprise recruits direct sellers, who directly sell products to final consumers (hereinafter referred to as consumers) outside of fixed business premises.
The term “direct selling enterprises” as mentioned in these Regulations refers to enterprises that have been approved to sell products through direct selling in accordance with the provisions of these Regulations.
Direct sellers as mentioned in these Regulations refer to those who sell products directly to consumers outside of fixed business premises.
Article 25
Direct selling enterprises shall establish and implement a complete exchange and return system.
Within 30 days from the date of purchasing a direct selling product, if the product is unopened, consumers can use the invoice or sales voucher issued by the direct selling enterprise to sell the product to the direct selling enterprise and its branches, service outlets or local service outlets. of direct sellers handle exchanges and returns.
Direct selling enterprises and their branches, local service outlets and direct sellers shall handle exchanges and returns within 7 days from the date when the consumer requests for exchange or return of goods according to the price indicated on the invoice or sales voucher. return the goods.
Within 30 days from the date of purchasing a direct selling product, if the product is unopened, the direct seller can exchange the product with the direct selling enterprise and its branches or the local service outlet with the invoice or sales voucher issued by the direct selling enterprise. and returns.
Direct selling enterprises, their branches and local service outlets shall handle exchanges and returns according to the price indicated on the invoice or sales voucher within 7 days from the date when the direct seller requests for exchange or return.
If consumers or direct sellers require exchanges or returns that do not fall under the circumstances specified in the preceding two paragraphs, the direct selling enterprise and its branches, local service outlets and direct sellers shall comply with relevant laws, regulations or contracts. According to the agreement, handle exchanges and returns.
Article 26
If a dispute arises between a direct selling enterprise and a direct seller, or between a direct selling enterprise and its direct sellers and a consumer over the exchange or return of goods, the former shall bear the burden of proof.
Article 27
A direct selling enterprise shall bear joint and several liability for the direct selling behavior of its direct sellers, unless it can be proved that the direct selling behavior of the direct seller has nothing to do with the enterprise.
Article 28
Direct selling enterprises shall establish and implement a complete information reporting and disclosure system in accordance with the regulations of the commerce department of the State Council and the industrial and commercial administration department of the State Council.
The content, methods and related requirements for information reporting and disclosure of direct selling enterprises shall be separately stipulated by the commerce department of the State Council and the industrial and commercial administration department of the State Council.
Baidu Encyclopedia-Direct Selling