There are six ways to name Japanese tool brands, namely the merger method, onomatopoeia method, splicing method, onomatopoeia method, pun method and letter correspondence method. Give your brand a simple and easy-to-understand name. It's a good idea to choose something that consumers will remember easily, such as something that rhymes or combines two words. Concatenation is a word-making method that connects two or more words. The personification method is a method of personifying a product or service and giving it a brand name.