Zhonghui Design (professional logo design company) answers:
Pizza Hut is one of the largest pizza and pasta restaurant chain brands in the world. It was founded in 1958 and has more than 18, 000 branches. Its logo design integrates brand culture and product features, is meaningful and deeply loved by consumers.
Pizza Hut's logo is easy to recognize. It consists of a cute, relaxed, and energetic human image and the letters "Pizza Hut" printed on it.
1. Explanation of the humanoid image
The humanoid image in the Pizza Hut logo is nicknamed "Fat Man". This lively and cute humanoid represents the happiness, freedom and enjoyment of life advocated by the brand. manner. In addition, "Fat Man" also embodies an image of someone who can eat well and be happy without being restrained. This matches the flexibility and comfort of Pizza Hut restaurants, as well as the characteristics of pizza food itself - it is very tempting and does not require too much ritual and restraint.
2. Explanation of letter composition
The letters of Pizza Hut have distinct shapes, and the order and color are very prominent. Hut refers to a hut or shed, which corresponds to the image of a traditional pizza restaurant, making it easy for consumers to associate the original style of the brand. In addition, the existence of the word "Pizza" implies that Pizza Hut's main products are not only dough and toppings, but also a large amount of Italian pizza-making skills invested in it.
In short, the Pizza Hut logo design cleverly reflects the brand's core values ??- good food, positive energy and happiness. This strong brand image has been deeply left in people's memory, formed a very high recognition rate, and has been widely used in various marketing promotions.
Zhonghui Design’s original logo design work
The above content is the answer of the professional logo design company-Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.). I hope it will be helpful to everyone.