Attention should be paid to the following points when naming educational institutions:
1. The name principle of training institutions is 2-3 words+education, such as Longwen Education, Master Education, Excellent Education, Xueda Education, Learning and Thinking Education and New Oriental.
2. It cannot be the name used by some training schools or institutions in the market.
3, catchy, fashionable and easy to remember, with a certain cultural background and notes.
4. It is necessary to fully consider that the target population is parents of primary and secondary school students and primary and secondary school students.
5, the name should consider the feasibility of trademark registration.
6. The name takes into account the chain operation.
The naming policy of educational institutions stipulates
xx school "and" one-on-one consultation ",and such words often appear on the shop signs of some educational institutions. In the future, these "keywords" can't be used casually. The "Working Opinions on Simplifying Access Procedures, Relaxing Access Conditions and Optimizing Access Services (Draft for Comment)" drafted by the Municipal Administration for Industry and Commerce and soliciting opinions from the society puts forward that the name of training institution shall not be "school" or "education and training institution".
The exposure draft proposes that business training institutions that provide management training for enterprises and institutions, or quality training for individuals such as language and culture, piano, chess, calligraphy and painting, music and dance, and computer skills can use "training" or "XX training" as industry terms, and "XX training (except training activities related to academic education)" can be approved according to their business contents. However, these business training institutions may not use the words "education and training institutions" and "schools" in their names.