1. Highlight the characteristics of the industry: The name of the store should be consistent with the industry it is in, so that customers can understand what kind of products we sell through the name, which can avoid the loss of customers; 2. Easy to read and remember: the store The name should be easy to remember. A name that is easy to pronounce can make the name of the store quickly remembered by new people. The more people remember it, the higher the reputation of the store will be. 3. Avoid infringement: Do not use names or things that borrow large traffic at will. Naming; 4. Avoid breaking the law: The name of the store should use positive words to spread good thoughts.
1. Highlight the characteristics of the industry
The most important thing for the name of the store is to highlight the nature of the business, making it clear at a glance what you do and what services you provide. Give convenience to others and give convenience to yourself.
2. Easy to understand and catchy
The store is facing the mass consumer group. When naming, it should be easy to understand and don’t be literal. Some people deliberately write the store name in traditional Chinese characters, or use some complicated characters, which easily makes the store name difficult to identify, affects the spread of the store's reputation, and fails to achieve effective publicity to other potential customer groups. The name of the store must be loud, catchy, and easy to remember to facilitate communication. To achieve this, we must pay attention to the charm and smoothness of the language and capture the psychological needs of consumers. A name that easily resonates with customers is generally easy for customers to remember and is willing to spread.
3. Avoid suspected infringement
Some stores are named after celebrities, hoping to achieve good publicity effects through celebrity effects, but they involve infringement of other people's rights, such as Chow Yun-fat's barber shop.
4. Avoid violating the law
Of course, store operations must comply with the law, but if there is any problem with the name that violates the law, it cannot operate normally. For example, the names of "Fei Fa Si" barber shop, "Law Enforcer" barber shop, and "Rice Drunk Gang" restaurant are novel enough, but they are inevitably suspected of breaking the law. Naming a store does not require company name registration or registration. As long as it does not violate relevant laws and regulations, the restrictions are relatively small. Therefore, there are many ways to name a store, and the ideas are relatively broad.
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