Li Ning wrote Xinjiang Cotton on the label, and its share price rose by nearly 4%. What effect did it have on yourself?

As one of the domestic sports brands, Li Ning's main consumers are Chinese. Although Li Ning has stepped onto the international stage in recent years, this does not prevent his main consumers from being mainly in China. Li Ning's move is mainly to show his position. As one of the domestic sports brands, Li Ning publicly supports Xinjiang cotton, which is the support for domestic raw materials, and at the same time, Li Ning can quickly gain the popularity of the masses and enhance the brand influence.

Because H &；; M rumors discredit Xinjiang cotton incident, so that everyone can see that there are many brands and H &；; M has joined BCI, which is called Better Cotton Initiative in English and Swiss Good Cotton Development Association in Chinese. It is a non-profit international member organization. BCI has a statement, which publicly denigrates our cotton in Xinjiang, China. There are many common brands joining the BCI plan, except H&; In addition to M, there are Uniqlo, Converse and Nike brands. In addition, Anta, one of the domestic sports brands, is also in BCI. On March 24th, Anta Group issued a statement, recently paying attention to BCI's inappropriate remarks, and announced its immediate withdrawal from BCI. In Anta's statement, Anta has been purchasing and using cotton produced in China cotton producing areas, including Xinjiang cotton, and will continue to purchase and use China cotton in the future.

Unlike other brands, Li Ning can directly indicate on the label that she supports Xinjiang cotton with Xinjiang cotton and show her position, which can also improve Li Ning's brand influence. Now there are too many foreign sports brands, and many domestic sports brands H& have almost disappeared. Li Ning's move is undoubtedly supported by Chinese people. Originally, he would hesitate when choosing a sports brand, because there are too many sports brands now, and Li Ning is not the first choice for many people. It's just right now, the rest. M, while spreading rumors and discrediting Xinjiang cotton, he wants to make money from the Chinese.