Name company: how to give a good name to a tourist resort
tourist attractions in China are generally divided into three types. One is pure natural landscape, the other is pure human landscape, and the other is both natural landscape and human landscape. Because of the lack of humanistic connotation, the original names of natural scenic spots should adopt literary vocabulary. For example, the famous Jiuzhaigou and Huanglong tourist areas directly use words to describe the landscape. Such as "Changhai", "Pucui Lake", "Colorful Lake" and "Pearl Waterfall" in Jiuzhaigou. Adjectives are directly used in scenic spots such as Huangguoshu Waterfall, Tianchi in Xinjiang and Shili Gallery in Zhangjiajie. Because of its historical connotation, the names of human landscapes are directly related to historical events, people and geography. For example, Huangliangmeng Village in Guo County, Hebei Province, also known as Lu Weng Temple, is related to the idiom "Huangliangmeng Dream" in China. Jiezhou Guandi Temple, whose name is related to Guan Yu's origin here, became the ancestor of Wu Temple. Another example is the "Sword Gorge of the War" and "goddess peak" in the Three Gorges, which are all named after historical legends and fairy tales. The name of a scenic spot with both human landscape and natural landscape also has the characteristics of both human landscape and natural landscape. For example, Mount Emei in Sichuan, there are human landscape names such as Wannian Temple, Xianfeng Temple, Baoguo Temple, Chunyang Temple, Fuhu Temple, Shengshui Pavillion, Xixiangchi Scenic Resort, Qingyin Pavilion and Leiyin Temple, as well as natural landscape names such as "One Sight of Heaven", "Zilong Cave" and "Hongchun Xiaoyu". The names used in tourist destinations have a strong literary color because they want to attract tourists and show the elegance of tourist destinations. If it is a kind of tourist destination, its name is more elegant and tasteful. For example, Jinci Temple in Taiyuan, Shanxi Province has water mirror platform, fishpond flying beam, Daifengxuan, Jing Yi Garden, Lock Hongqiao, Liubizha, Zhenqu Pavilion, No Boat, Difficult Old Spring, Shengmanlou and other scenic spots. These scenic spots have strong literati interest. Attractive, lingering, and imaginative. The name with literary meaning is the biggest feature of the name used in tourist attractions. Another feature of using names for tourist attractions is to pay attention to the cultural connotation of names, and try to combine them with historical legends, folklore, myths and legends, literary imagination and observation. For example, the giant "Sleeping Buddha" on Mount Emei and the "Sleeping Beauty" on Dianchi Lake in Kunming are the landscape names obtained by later generations based on careful observation of the mountain shape and endowed with literary imagination.