Nowadays, there are more and more big brands, which makes people dazzled and dizzying. But how to choose among them has become a problem for consumers, and how to stand out from many brands has become a problem for merchants. It’s time to think about the question. A good brand name can not only reflect a company’s culture, but also greatly advertise the product. Here are some practical tips and tricks on brand naming compiled by the editor.
1. Express good wishes to the public
If the brand name contains words such as auspiciousness, wealth, and peace, it will be easier to win people's favor and love, thus prompting people to buy. There are many such good brands in our country, such as Jianmin, Changle, Macro, Robust, Xiyingmen, Double Happiness, etc.
2. Uncover the primitive psychology and nature of human beings
Satisfy psychological needs, the subconscious mind that is easy to express, and satisfy the most basic knowledge and recognition ability of human beings. If it is complicated, it will be clearly targeted. , making it difficult for people to grasp, exert, spread, and accept.
The words, graphics, colors, etc. of the brand trademark should avoid having bad connotations.
3. Express the business philosophy and business spirit of the company
If the business philosophy and business spirit of the company can be conveyed through the naming of Pinpi, it can greatly enhance the corporate image, thus Win the recognition and trust of the enterprise from the public. For example, my country's Laoning Hao "Du Yang" expresses the company's business philosophy of "boycotting foreign goods". In the 1920s and 1930s, foreign goods were dumped in China in large quantities, and our country's national industry was severely hampered. "Boycott foreign goods" was a well-known common sense at that time. Under this circumstance, Tianque East Asia Woolen Mill named its woolen product "Duyang", which greatly aroused the patriotic enthusiasm of Guangdong people and aroused people's desire to buy.
4. Carry forward the excellent traditional culture
my country’s traditional culture has a long history and has never been interrupted. To this day, people still highly respect the excellent traditional culture, such as loving the country and cherishing the country. Advocating heroes, paying attention to moral cultivation, pursuing personality perfection, emphasizing friendship, family, etc. If these excellent traditional cultures can be integrated into the brand, it will surely greatly enhance the public's recognition of the brand. There are many such brands in our country, such as friendship, unity, hero, etc.
5. Specify the specific service target of the product
If the brand name can be appropriately associated with target customers, it can greatly enhance the brand's information transmission effect and guide consumption. For example, Wahaha, Goodbaby, etc. for the children's market, Taitai, Yongfang, etc. for the women's market, Septwolves, Yu Lilai, etc. for the men's market, Changqunshile, Lekofu, etc. for the elderly market, all indirectly indicate The products serve the target customers and are thus greatly welcomed by the target customers.
6. Reflect the performance and characteristics of the product skillfully and confidently
If the brand name can reflect the performance and characteristics of the product, it can help guide consumption and promote purchase. However, my country’s Trademark Law does not allow trademarks to directly reflect the quality, main raw materials, functions, uses, weight, quantity and other characteristics of goods. Therefore, companies can only indirectly and implicitly reflect the performance and characteristics of goods through clever creativity. For example, there are snowflakes, ice bears, white snow, etc. in the refrigerator; little swans, ducks, etc. in the washing machine; flying pigeons, phoenixes, etc. in the bicycles; the bison loader reminds people of Titanic, etc.