When naming products, you must pay attention to the following requirements for product naming:
(1) Product naming should adapt to the fast pace of economic life of the times and increase its loudness.
(2) The naming of the product should be easy to spread and avoid confusion. The purpose of product naming is to distinguish this product from that product and make it easier for consumers to identify the brand and purchase it. If the name of a product is easily confused with other products, it will cause difficulties for consumers to subscribe and will inevitably affect the sales of the product. ?
(3) Product naming should be novel. Novelty can inspire people and leave a deep impression on people. At present, metaphors, puns, exaggerations, direct statements, descriptions, praises, borrowings, reflections, word creations, etc. are often used in naming. No matter which method is adopted, it should be novel and not fall into the cliché. Don't be the same as others. ?
(4) The naming of the product should give people an artistic beauty, allowing people to enjoy the pleasure of exaggerating and clever metaphors, and achieve the purpose of memory. ?
(5) The naming of the product should be able to tell or hint to consumers about the characteristics of the product and the benefits it can bring to consumers. ?
(6) Product naming should be flexible and applicable to any new product. This is because the naming of some products has too strong a product bias. Naming that is suitable for electric fans may not be suitable for TVs. How to solve this contradiction? Companies must give their products a common name. For example, there is a product in Japan called "Miwang", which was initially used for MSG, and later was used in soy sauce, canned food, etc. In terms of product types, the word "Miwang" is very suitable for food. ?
(7) The naming of the product should have harmonious pronunciation and long lasting charm. If it is an export product, it should also be considered that the pronunciation of the name must be consistent around the world. For example, the electrical appliance brand "SONY" produced by Japan's Sony Electric Company. ?
(8) When naming products imported from abroad or produced through joint ventures, the translation must be flexible. ?
(9) When naming products, you must study the preferences and taboos of consumers. Especially when it comes to export products, you must understand the customs of the country and region where the consumers are located, and do not violate taboos. For example, China's "Goat" brand alarm clocks are known as "improper men" in the UK. If "GOAT" is exported to the UK, no one will care about this alarm clock even though it is cheap and high-quality. There is also China's "Fangfang" toothpaste, which means "venomous snake" and "wolf tooth" in English. I am afraid that products with this brand name will not have good sales. ?
In short, if a product wants to open up sales and occupy the market, it not only requires high quality, but also cannot ignore the role of the brand name. Choosing a name that not only meets the product's performance characteristics but also meets the psychological needs of consumers will undoubtedly increase the product's popularity and competitiveness.