You can use three methods to name your product: 1. Homophonic naming method, choose words of praise or other words with positive meanings to use in homophonic naming of the product; 2. Directional naming method, combine the brand with the target Connect with customers to create a sense of identity among target customers; third, scene naming method, use a phenomenon or picture to name, so that customers can associate themselves with the scene after owning this product.
1. Homophonic naming method
It is better to use homophonic elements in the name of the brand, such as positive words such as praise words and humorous words. This kind of name looks like It will be more connotative and interesting, so it can give consumers a deep first impression and make their memory more profound and firm, thus increasing the rate of return. For example, the brand "Yangon Furniture" not only shines like "sunshine", but also warms people's hearts and makes people feel at home.
2. Targeted naming method
Targeting refers to linking the brand with the target customers, so as to create a sense of identification among the target customers. For example, "Tai Zi Milk" is a blood-tonifying oral liquid for women produced by Tai Tai Pharmaceutical. As soon as consumers see the brand, they know that it is a nutritional supplement specially designed for married women: Similarly, the brand "Tai Zi Milk" makes people immediately Think of this as a dairy product for children, as well as "Goodbaby" strollers, "Wahaha" drinks, and "Guaiguai" children's food, which are also excellent brands for children's products; using directional naming to name the brand is very important for gaining consumers. Author recognition has a powerful effect.
3. Scene naming method
Scene naming method refers to using a phenomenon or picture to name. When giving a brand an interesting and catchy name, you can select the most interesting picture about the brand's products and summarize it as a name. The purpose of the scene naming method is to use the sense of picture to remind customers of the scene after owning this product, thereby increasing their desire to buy. For example, the name of the Dingdong grocery shopping app is taken from the scene and sound of ringing the doorbell, which reminds people of the scene of a delivery boy carrying vegetables at the door waiting for us to open the door, which is also in line with the concept of its platform being fast and convenient.
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