Twisted egg has been unknown in China for so many years. Why did it suddenly become popular to change its name to "Blind Box"?

Twisted egg has been unknown in China for so many years. Why did it suddenly become popular to change its name to "Blind Box"? I think on the one hand, everyone's economic level has improved year by year, and their purchasing power for these recreational things has increased. There is also this very fashionable thing, which makes many people feel like showing off.

A twisted egg is an egg that needs to be twisted to see its contents, and a blind box is also a box that cannot predict what will be inside until it is opened. Last year, POP MART, a famous blind box distributor, sold blind boxes with a total price of more than 27 million yuan on Tmall. Sales have been ahead of traditional toy companies such as Disney and Bandai. We have to say that the score of blind box far exceeds that of twisted egg. Why?

First of all, the name of the blind box sounds more mature than the twisted egg. Twisted eggs sound like children's toys, while blind boxes are more meaningful. I have to say, names are important. The price of blind boxes is also higher than that of twisted eggs.

Secondly, once the blind box is opened, it will double and become rich instantly. Once you open a "hidden" toy with an explosion rate of only a few hundred percent, it often means that a large windfall begins to wave to you.

The reason why the blind box can be compared with the egg-twisting fire is actually inseparable from everyone's vanity of showing off their hearts and following the trend. Only when you open the blind box yourself can you know what you drew this time. Many people will take it out online to satisfy their show off. What's more, some local tyrants bought a wall full, which is another manifestation of showing off their wealth. Buying a blind box is risky. Be sure not to play with things within your own economic scope.