There are many ways to choose a company name. For example, the most common thing is to choose words related to its own business content as the main line number in the name. For example, when a travel agency chooses a name, it can use "Xiaoyaoyou", "Jiatianxia" and other words that have a certain relationship with travel. , in order to improve the recognition of the company name.
You can also directly use the name of the region where the company is located as the company name. For example, Wanbei Pharmaceutical Company used the abbreviation of Anhui "Wan" as its company name. Region can best reflect the cultural characteristics of a company. If it is used as a company name, it is easier to win the favor of local consumers.
It is also feasible to directly use the name of the product, commodity, or industry as the company name. The characteristics of this type of name are that they are both elegant and popular and are easy to be remembered by consumers.
How to name your company?
1. Do not use traditional Chinese characters
If the name of the store uses some traditional Chinese characters or some special symbols, although it is innovative, such a name is extremely unfavorable. Customer memory. If customers cannot remember it, it will be very detrimental to the store’s popularity. Although a store with such a name will be prosperous in the beginning, in the long run, it is very detrimental to the development of the store.
2. Humanized names
If some stores use some humanistic-looking names and add some unconventional ideas or designs, they will bring a sense of convenience to customers. Very good experience. Such names include: 5:5; Pumpkin Superman; Rice Boy, etc. For example, Du Haitao's store "Mr. Xiong Makes You Happy and Cute Home Furnishings" is a home furnishings brand he founded on Taobao in 2012. It is now a 5-storey store, covering daily necessities, home clothes, stationery, bags, toys, etc. series. Moreover, Du Haitao personally serves as the model for many products, and the expressions in each promotional photo are exaggerated and funny. I feel that his own image matches the brand so well! No wonder people placed orders after seeing it.
3. Be worthy of the name
Being worthy of the name means that the name of the store should be able to reflect the strength and characteristics of the store. However, it should be noted that this type of name has high requirements for the store, because if you are not careful, the store's goods will be unsalable, which is not conducive to the development of the store.
4. According to the Five Elements Numerology
When naming the store, we can also give the store a good Feng Shui name based on our own Five Elements Numerology. Such a name will have a good The effect of gathering wealth. For example: the five elements that the shop owner likes in numerology are fire and earth, then the name of the shop contains fire and earth. A name with fire means "everyone gathers firewood and the flames are high", "thousands of lights", "wind, wind, fire, fire", and a name with earth. The name is "native", "customs and customs", "water comes and soil covers" and so on.
5. Artistic sense
When naming the store, we can also give a connotative and artistic name, which will also have good effects. A good name can increase the communication intensity of the store and save a lot of communication costs. When customers remember the store name, it can also virtually increase the scope of the potential market.
Things you should pay attention to when naming your company
In order to avoid problems when choosing a name for your company, you must also understand the things you should pay attention to when naming your company. Generally speaking, there are many similarities between choosing a name for a company and naming a newborn child. For example, you cannot use words with polyphonic or ambiguous meanings. These words are easily mispronounced or misunderstood by consumers. Once this error occurs, the entire name will be completely misunderstood by consumers. Secondly, you cannot use unlucky words. It can be seen from the perspective of the five elements or the mathematical characteristics of the name, which can affect the good and bad meaning of the name.