● 1929, Guiyang businessman Zhou Bingheng established Heng Chang Burning House.
● 1935, the Central Red Army passed through Maotai Town on the way to the Long March. Because of the lack of doctors and medicines at that time, it was actually effective to treat foot injuries with Mao wine produced by Heng Chang Shaofang. "Sidu Chishui" The victory of the Red Army's 25,000-mile Long March became a much-told story for a while.
● 1937, Mr. Wang established "Daxing Industrial Company", with Zhou Bingheng as the shareholder, the holding company as the manager and Zhou as the deputy manager.
● 194 1 year, Mr. Lai Yongchu purchased and expanded Heng Chang Shaofang, and later renamed it Hengxing Distillery. The maojiu produced is called "Hengxing maojiu".
● From the late 1930s to the early 1940s, the market was flooded with maojiu fakes. Lai Yongchu intends to change its trademark and register the name of Hengxing Maojiu as a "Laimao" wine logo with Dapeng pattern, which means "flying high". In addition, a small cylindrical pottery bottle was designed (this is the only one that left the earliest packaged object in the history of Mao wine development), which is a precious history. After War of Resistance against Japanese Aggression's victory, Mr. Lai Yongchu brought more than 300 bottles of "Lai Mao" wine to Hong Kong for sale, which was plundered by Chinese and foreign merchants. This is the first time that Maojiu has entered the international market through Hong Kong.
● 194 1 year, the Chinese Expeditionary Force used "Laimao" as "military-specific wine".
● 1944, the Soviet government regarded "Lai Mao" as "diplomatic protocol wine".
● 1945, during the negotiations in Chongqing, the Kuomintang and the Communist Party signed the Double Tenth Agreement. At the banquet, Chairman Mao and Chiang Kai-shek raised their glasses to drink Lai Mao wine. Lai Mao wine witnessed many important historical events in China, and it is a political wine frequently promoted by Kuomintang-Communist cooperation.
● 1947, the annual output of Hengxing Winery exceeded 32,500 kg, making it the largest winery in Maotai Town.
● 1 949 65438+1October1"Laimao" wine is used as "the first banquet wine for the founding of People's Republic of China (PRC)" to entertain Chinese and foreign guests.
●1953 In February, according to the notice of Guiyang Financial and Economic Committee, the relevant personnel of the local government came to Hengxing Winery and read out the document that the government took over Hengxing Winery. Since then, the local government has established a local state-owned Maotai Distillery, now Kweichow Moutai Distillery, on the basis of Hengxing Distillery, and Hengxing Burning Factory has ended its historical mission. The statue of Mr Lai Yongchu stands in Maotai Distillery.
● In the early 1980s, Lai Shiqiang, the descendant of Lai Yongchu's son "Lai Mao", followed his father's instructions and rebuilt the old-fashioned Hengxing Distillery in Maotai Town, the hometown of Lai Mao Liquor, namely "Hengxing Distillery in Maotai Town, renhuai city, Guizhou Province", and hired the descendants of the main winemakers of the factory to preside over the brewing project. In memory of his father, Mr. Lai Yongchu, Lai Shiqiang registered his "Lai Mao Jiu" as "Lai Yongchu" trademark with Mr. Lai Yongchu's portrait and name, and won the "Famous Trademark of Guizhou Province". 1992, in order to commemorate his father's contribution to the history of Moutai, Mr. Lai Shiqiang successively established Guizhou Lai Yongchu Liquor Co., Ltd. and Guizhou Hengxing Trading Co., Ltd. in Guiyang to package and sell "Lai Yongchu" wine, "Lai Heng" wine, "Lai Mao" wine and "Shen Zui" wine ... With the development of China's market economy and the continuous improvement of people's living needs, Guizhou Lai Yongchu Liquor Co., Ltd. and Guizhou renhuai city Maotai. A series of liquor products, such as Lai Heng, Hengxing Laojiao and Shen Zui, led by Lai Yongchu Liquor Industry, have become classic national brands with profound cultural heritage and excellent and lasting quality.
● Famous historical and cultural wines-1946 Premier Zhou hosted a banquet for Democrats in Hongyan Village, Chongqing. During the dinner, he pointed to a bottle of Lai Mao wine and said, "When the Long March passed through Maotai Town, the local people raised their glasses to welcome us. Soldiers used it to treat wounds, relieve pain and inflammation, treat colds and drink it to treat diarrhea, which temporarily solved the difficulty of our lack of medicine at that time. Therefore, the victory of the Red Army's Long March was also contributed by Lai Maojiu. During the Anti-Japanese War, Lai Mao wine became the first famous wine in China at that time.
The beginning of national wine-1 949101October1,People's Republic of China (PRC) (PRC) was established. That night, Chairman Mao held his first banquet in Beijing Hotel after the founding of New China. Premier Zhou personally arranged to call more than 100 bottles of "Lai Mao" stored in Beijing Hotel to entertain Chinese and foreign guests and celebrate the establishment of People's Republic of China (PRC). "Lai Mao" won this honor, which is the beginning of Moutai as a national wine. At this point, the "Laimao" liquor pioneered by Mr. Lai Yongchu has laid a solid foundation for the future glory of Maotai, the national liquor.
● Political wine-Lai Mao wine was once regarded as a political wine praised by the Kuomintang and the Communist Party. During the negotiations in Chongqing, Chairman Mao and Chiang Kai-shek raised their glasses to drink Lai Mao wine at the banquet after the signing of the Double Tenth Agreement between the Kuomintang and the Communist Party. Lai Mao wine witnessed many important historical events in China, and it was also a political wine once advocated by the Kuomintang and the Communist Party.
Diplomatic wine-Lai Mao wine 1944 was used as diplomatic protocol wine by the former Soviet government. Since then, the government of China and * * * have always regarded Maotai as the diplomatic wine of the government of China.
● Health wine-1972 During President Nixon's visit to China, Premier Zhou hosted a banquet in honor of President Nixon with "Lai Mao wine", saying that "Lai Mao wine is a good medicine for curing all diseases, washing wounds, relieving pain, detoxifying, treating colds and calming the nerves ~ ~ ~" It is true that drinking Maotai wine is good for health, but it is good for health. From the investigation of people who drink Moutai for a long time, it is found that most people who drink Moutai for a long time have good liver function, no liver disease, good stomach, good general spirit, good complexion, younger and healthier than the average person and longer life expectancy.
(2) Brewing process characteristics
The production technology of Lai Mao wine is unique. The brewing of Lai Mao wine is divided into two batches every year during the Dragon Boat Festival and the Double Ninth Festival. The same batch of raw materials must be cooked nine times and cooled eight times, added with koji and medicine, piled up at high temperature, fermented in the pool, taken seven times, stored for more than three years, and carefully blended before packaging. It takes at least five years for a bottle of wine to go from raw materials to factory. Its aroma components are extremely complex, which makes the product unique in style. Do not feel dry and spicy when drinking, easy to talk, elegant and delicate.
efficacy
(C) Lai Mao wine health selling point
Why is Lai Mao green and healthy?
Lai Mao wine has a long fermentation time and relatively few volatile substances, which is less irritating to human body and beneficial to health. Lai Mao wine contains less volatile substances and more nonvolatile substances, which is less irritating to people, does not burn the head, throat or heart.
Lai Mao wine has high acidity. Lai Mao wine has five flavors: sour, sweet, bitter, spicy and astringent. The acidity of Lai wine is three to four times that of other wines. The acidic components of Lai Mao wine are mainly acetic acid and lactic acid. Chinese medicine theory holds that acid governs the spleen and stomach, protects the liver and softens blood vessels. Western medicine also believes that vinegar is good for health, and Taoism and Buddhism also attach great importance to the nourishing effect of acid.
Lai Mao wine contains a variety of phenolic compounds. Some experts pointed out that dry red wine has the function of preventing and treating cardiovascular diseases because it contains a variety of phenolic compounds. Phenolic compounds in Lai Mao wine are three to four times higher than those in other famous wines, indicating that Lai Mao wine and dry red wine have the same effect.
● The alcohol concentration of Lai Mao wine is scientific and reasonable. The alcohol content of Laimao wine is about 53%(V/V), while the traditional alcohol content of other famous wines is about 60%(V/V), and some even reach 65%(V/V). According to scientific determination, when the alcohol concentration is 53 degrees, the combination of water molecules and alcohol molecules is the strongest. In a classic experiment, 53.94 ml of pure alcohol and 49.83 ml of water were used, and the total volume was 100 ml instead of l03.77 ml. In addition, Lai Mao wine will be stored for a long time, so it is more associative. Practice has proved that the conductivity of Lai Mao wine increases with the increase of storage time, which fully proves that with the increase of storage time, there are fewer and fewer free alcohol molecules and less stimulation to the body, which is beneficial to health. So when drinking, it feels not spicy, but mellow and sweet.
Lai Mao wine is a natural fermented product, which is different from alcohol and other white spirits. The technology of Laimao wine is very scientific and reasonable, and the products are completely blended with wines of different rounds, different flavors, different alcoholicity and different wine ages. The flavor components and the proportion between them are very scientific and reasonable, which makes Laimao wine form a unique style. At present, the analytical level at home and abroad is not up to the level of detecting all the components of Laimao wine, so it is not like some famous wines that find a substance as their main aroma (Laimao wine does not have a flavor substance as its main aroma like other wines). Finding the main aroma is not only a scientific progress, but also a problem, that is, when the main aroma is not enough, non-fermented aroma substances can be added, so the corresponding perfume factories and liquor blending factories came into being. Lai Mao wine is absolutely impossible, and Lai Mao wine does not add any aroma substances!
● There are substances such as SOD and metallothionein in Lai Mao wine. As we know, SOD is a specific scavenger of oxygen free radicals, and its main function is to "clear one thing and resist four things", that is, to remove excess free radicals in the body, and to resist tumor, fatigue, virus and aging. The role of metallothionein is much stronger than SOD. Metallothionein inhibits hepatic stellate cells. Hepatic stellate cells will not separate glial fibers and form hepatic fibrosis after being severely inhibited.
It may be a historical reason that Lai Mao wine became Lai Yongchu wine and Lai Heng wine.
1953, the state took over Lai Yongchu Hengxing Winery and established Kweichow Moutai Winery. Laimao liquor was discontinued and produced in Kweichow Moutai. At that time, private enterprises disappeared. After Deng Xiaoping took office, private enterprises resumed development. Lai Yongchu also resumed the production of Hengxing Winery and continued to produce Lai Mao wine. Because the historical influence and prestige of Lai Mao liquor is great, it also affects the sales of Kweichow Moutai, after all, it is of the same origin.
The source of Mao wine-wine
Traveling to the countryside, materializing Tianbao; Yelang ancient country, magical land.
Northern Guizhou wine town, wine crown China; Millennium citric acid sauce breeds hairy wine.
Real maojiu is famous; The best, the best in the family.
Maotai, the national wine, originated from Sanmao; Lai Mao was the first to be promoted because of his contribution.
Qin Hanzhang, a leading figure in liquor industry, writes poems.
(D) the source of Mao wine-the evaluation of celebrities and famous artists
Chishui Moutai waves rush to the side,
Green hills brew wet and warm days,
The eight-time return-to-bad process is ingenious,
The wine industry will be immortal.
-This is the inscription of Lai Yongchu Liquor by Mr. Qin Hanzhang, a famous master of China Liquor Industry in the Great Hall of the People in 2003.
"Maotai flavor is outstanding, mellow, elegant and delicate, with a long aftertaste, leaving fragrance in an empty cup"-this is the unanimous evaluation of Lai Yongchu wine by China liquor experts at the wine tasting in the Great Hall of the People in 2003.