A good company name is equivalent to setting a good start for the company. For a car sales company, the car sales company name is the company's brand promotion, so the company name must be able to attract customers. The following is a summary of the key points for naming a car sales company. You can refer to the naming!
Upgrading:
If you cannot upgrade the old products after the new product name appears, it will easily drag down the corporate image! Even if you use a stand-alone name. "XXX purified water" appears after "XXX Coke" is an example. More conservative companies usually use the parent brand to drive sub-brands to ensure upgrade results.
No ambiguity:
A Japanese cake company is very happy to have the Latin name "LAPUTA". As a result, when marketing in Portugal, the word became "Firework Girl". Who dares to use cakes that sell meat for a living. It can be seen that the same naming will still produce vastly different effects under different national conditions.
We are one family:
The naming of the company or enterprise should establish global awareness, and the pronunciation should conform to the pronunciation habits of foreigners, such as "KODAK", "CANON", and "FUJI" ** *The general character is "concise, powerful and rhythmic".
Chinese and English are consistent:
If you don't care about the English expressiveness of Chinese characters, let "Dahong" become "大公", or "Kaiyuan" become "开涮". Then please don't read the rules of the naming game carefully to avoid "dazzling" your eyes. Without artistic conception, it is difficult for products to connect with the public.
Suitable for writing:
Designing fonts under difficult circumstances will inevitably make people shake their heads and sigh.
Don't "contradict yourself":
The product name and the industry the company is engaged in "cannot contradict each other." For example, the company name is "Sea, Land and Air Import Company" but it sells sesame cakes, such as It is contradictory and inappropriate for a company that sells tobacco to change its name to "Shangri-La"!
It can work globally:
There is a car named "NOVA" that was launched in Spain. It was discovered that NOVA means "something that won't go away" in Spanish. At that time, the naming staff almost shed tears in Barcelona.