With the development of the Internet, there are more and more e-commerce companies, and e-commerce has become a mainstream industry in the new century. This also means that competition among e-commerce companies is becoming increasingly fierce. The first thing a newly established company needs to do is how to give itself a loud name and how to make its company stand out among the many e-commerce companies. This magic weapon for success is indistinguishable from the name of its own company. connect. Whether a company's name is good or not is related to the company's future development path in business. Brand is the top priority that every company needs to build. So how should an e-commerce company name itself?
The name of a company is very important, and once the company name is decided and registered, it is very troublesome to modify it, so you need to be particularly careful when naming your e-commerce company. Friends who don’t know how to name their e-commerce company can come here to see how to name an e-commerce company. I hope it can inspire you.
The latest method of naming e-commerce companies in 2017
1. Translation method of naming e-commerce companies
That is, the font size used is derived from foreign words and is composed of foreign words. The word comes from literal translation or connotation. Foreign-invested enterprises often use this method when applying for company name registration. Common ones include "Shell", "Philips", "Siemens", etc. The most successful example of applying for the use of a translated name is the American Coca-Cola Company. The translation of Cococola into "Coca-Cola" was originally a transliteration, but the choice of Chinese characters cleverly catered to the Chinese culture and shortened the distance between the people and the common people. A sense of identity.
2. The name of the e-commerce company should be based on major historical events or hot topics of the times
For example, "Beijing Southern Tour Industrial Company" shows investors' support for Comrade Deng Xiaoping's speech on the Southern Tour. ; Another example: "Post-1997 Restaurant" shows that investors are confident in the future of Hong Kong after its return to the motherland in 1997. In addition, enterprises can use local or foreign place names as trade names with proper reasons, but they are not allowed to use the names of administrative divisions above the county level as trade names. However, since the words "province", "city", and "county" can be omitted when naming an administrative division in an enterprise's name, in real life, the public often cannot distinguish between using a place name as a trade name and naming the administrative division where the enterprise is located, especially If the enterprise name registration authority approves an enterprise to use the name of a place other than the place where it is located, it will easily lead to the phenomenon of the enterprise name being the first. Therefore, when the enterprise name registration and management authority approves that the enterprise name is also the place name of an administrative division, it should consult the local industrial and commercial administration bureau corresponding to the place name and conduct a name search.
3. The law of consistent naming of e-commerce companies with trademarks
Even if the company has registered or is preparing to apply for registration, the word trademark will be used as the font size of the company name. The advantage of this method is that the font size and trademark are the same, and it can make full use of the limited attention of customers. Whether in daily business activities or advertising activities, it can often achieve twice the result with half the effort. For example: "Sitong" and "Jianlibao" in the names of Sineng Group Company and Jianlibao Group Company are both trademarks of the company's products.
4. The abbreviation method can be used when naming an e-commerce company
That is, the abbreviation of the name is used as the font size of the company name to indicate the affiliation of the company. Nowadays, the font sizes starting with "中" and "华" are mostly used under this method. For example, enterprises directly affiliated to China International Trust Company mostly use the font name "CITIC"; enterprises affiliated to the Ministry of Railways mostly use the font name "China Railway"; there are "Huadian" as Most of the companies with trade names are subsidiaries of the North China Electric Power Administration. In addition, there are also companies that choose a word from the company names of two or more investors to form a new trade name, or directly use the company name of the controlling investor as the trade name.
5. The humorous method of naming e-commerce companies
That is, naming does not follow tradition and convention, pursues novelty and individuality, or is humorous or weird, leaving a lasting impression on people. I am deeply impressed. "Goubuli" should be said to be the masterpiece of this method.
6. The traditional method of naming e-commerce companies
Use more auspicious words to imply investors’ good hopes. Commonly used words are "Fu", "Shun", "Fa", "Long", "Xing", "Rui", "Tai", "Xiang", "Ren", "He", "Sheng", "Feng" etc. , such as "Ruifuxiang Silk and Cloth Store", "Tongrentang Pharmacy", "Tongshenghe Shoes and Hats Store", etc. In addition, this method also applies to font sizes that use the names of famous mountains, rivers, lakes, and scenic spots as corporate names. Commonly used names include "Taishan", "Kunlun", "Yangtze River", "West Lake", "Great Wall", etc.