The name of a movie is actually its appearance. It is very important for a movie to choose a name that makes people curious. If the name of a movie is very tacky and featureless, then the audience will not choose to watch the movie if they don’t understand the movie. This is a big blow to the movie. Today, the editor will take a look at some high-scoring movies that were delayed by their drama titles!
1. "Donkey Gets Water"
Plot introduction: A group of university teachers with "bad conduct" but with educational dreams came from big cities to remote villages to open a small school. . The pay at the school is bleak and life is difficult, but the teachers are enjoying themselves and mingling with each other every day. However, the news that the special commissioner of the Ministry of Education was coming to make a surprise inspection broke the tranquility, because there was a "Donkey Deshui Teacher" in the school who hid an ulterior secret. Just when everyone was worried that the scandal was about to be exposed, a magical genius appeared and saved everyone. However, who could have imagined that the real trouble had just begun.
Thanks to the development of the Internet, film critics have spread word-of-mouth through screenings countless days in advance, so that no one cares about them. However, compared to domestic films, Douban's extremely harsh evaluation of 8.3 points and the box office of 170 million are not good. Many viewers who don't play Douban and only watch movies based on their eyes basically didn't catch it.
2. "Wrestle!" "Dad"
Plot introduction: Mahavira was once a promising wrestler. After giving up his career, his biggest regret was that he failed to win a gold medal for his country. Under Mahavira's guidance, his daughters Geeta and Babita began arduous training. The two made rapid progress and soon became local celebrities because of their consecutive wins in competitions. In order to get more opportunities, Geeta entered the National Sports Academy, where she will face greater temptations and more choices.
It was a blessing that this movie was released because some people had already watched it in advance, and the movie's reputation spread. Otherwise, when I heard the name, I would have thought it was a family ethics movie, and I would never have gone there. Look. We can only be thankful that we live in an era with developed Internet and can quickly convey the reputation of a good movie. Otherwise, the fate of this movie's box office in China will probably be completely lost.
3. "The Piano of Steel"
Plot introduction: In the early 1990s, a heavy industrial city in Northeast China. After Chen Guilin, a former steel factory worker, was laid off, he started a band by himself and spent his days running around doing weddings, funerals, and opening shops, barely making ends meet. His wife Xiaoju ran away from home and joined a wealthy counterfeit medicine dealer. Now that Xiao Ju has returned gloriously, she not only wants to divorce Guilin, but also competes for the custody of her only daughter, Xiao Yuan. Guilin lamented his fate of failure, so he devoted himself to training his daughter to become a pianist. In order to get his daughter, he went around raising money to buy a piano, and even went to school at night to steal the piano with his girlfriend Shuxian and his good buddies from the steel factory. When all methods failed, Guilin accidentally found a Russian document about pianos, so he called his partners to start the journey of hand-making pianos in a dilapidated factory.
Although the actors in this film have good acting skills, the plot is well-executed, and it has a sense of era, the title gives people a feeling of being boring. It is also a pity that the film was released too early and did not catch up with the Internet explosion. In this era, word-of-mouth could not spread, and the box office naturally failed. When it was finally released, it only had a box office of 6.572 million. It is really a pity for such a good movie!
4. "The Devil Is Coming"
Plot introduction: At the end of the Anti-Japanese War, Ma Dasan, an honest villager in Guajiatai, a remote village in Hebei Province, faced a difficult problem: someone would pretend to be someone else. The Japanese Hanaya Kosaburo and the traitor translator Dong Hanchen threw their sacks to him, claiming that they would come to pick them up soon, but they never came. The kind-hearted Ma Dashan treated the two as his biological father and mother while discussing strategies with the villagers. Finally, he decided to execute the two, but in the end it was not possible due to "God's will".
In order to save himself, the eloquent Dong Hanchen managed to get the villagers of Guajiatai to sign a contract with Hanaya Kosaburo, saying that after the Hanaya was safely delivered to the Japanese military police, the villagers would get several large trucks of food. Ma Dasan and other villagers happily rushed to the gendarmerie and handed over the prisoners to the Japanese. However, the Japanese did not have the culture to "return a courtesy in return."
The editor feels that if I hadn’t seen director Jiang Wen, this movie would have definitely become a huge hit. At that time, the Internet was not developed and there was a lack of communication channels. Even if some people knew that this was a good movie, the scope of communication was still limited. On a small scale, too few people went to watch this movie, which is really a pity for this good movie. Now this movie is also my favorite!
5. "Carnival"
Plot introduction: Late at night, primary school student Xiao Wen and his classmates were taken to the hotel by a middle-aged man. , photographed. The incident gradually evolved into a case of sexual assault on a girl that was discussed throughout the city. Powerful criminal suspects surfaced, and a storm gradually arose in the victim's home. Female lawyer Hao Jie launched an investigation into the case and gradually discovered that the breakthrough point was Xiaomi. Xiaomi, who had the key evidence, used it as a life-saving straw to survive in this coastal city. What was waiting for her was darkness that she didn't expect. The efforts of the female lawyer finally allowed Xiaomi to make a new choice and obtain preliminary approval from the police. But when the truth is about to be revealed and justice is about to be served, the suspect continues to show his extraordinary energy, and the case has twists and turns again. Can Xiaowen and Xiaomi still have their carnival?
If it hadn’t happened to coincide with the Kindergarten Red, Yellow and Blue incident, which focused public attention on the issue of sexual abuse of young children, coupled with the bombardment of reports by many media people, the film’s scheduling rate would have been reduced. How many people can see it? After seeing this name, how many people will read it? Even though the Red, Yellow, and Blue incident brought Carnival to the public, the box office of this movie was only over 10 million. I have to say that the name is really important.
6. "Flash Girl"
Plot introduction: Chen Jing is an eccentric girl who dares to love and hate, and is known as "nervous" in the world. As a strange person in the music middle school, Chen Qing is not very popular and only her best friend "You Zha" is willing to do everything for her. Full of confidence, Chen Jing fell in love with the school's top teacher, but was ridiculed and ridiculed by the school's top teacher, which also caused a huge scuffle between the two major departments on campus. In order to prove himself to his senior brother, Chen Jing teamed up with the mysterious figures in "502 Dormitory" to form a 2.5-dimensional band, challenging authority, breaking stereotypes, and staged scenes of fierce and funny youth stories.
In fact, the first thing that the editor thought of was seriously delayed by the title of the play, "Flash Girl". This special Mary Sue name made the editor think that this is a pure love story on campus. The editor is relatively disgusted with this kind of subject matter, but fortunately, I was really bored that day, and there was a huge discount on the day of the release, so I went to watch it with an indifferent attitude, but this movie gave me a big surprise. Whether it's the plot setting or characters, to the episodes inside, or the integration with the two-dimensional dimension. The editor likes them all very much. However, the film's schedule was too small and its promotion was not adequate, so the box office was still poor.
But! ! Full of girly hearts, but with a title that even girls dislike, and a poster with a unique and unique style, it miraculously avoided all the bright spots in publicity, and successfully killed the vast majority of the audience's interest in watching the movie, even if countless audiences later spontaneously promoted it. , but there was no way to save it, and the box office was fixed at 64.809 million. This is really the most powerful negative case.
7. "We'll See You in Heaven"
In the late 1970s, the craze of the times was gradually fading away. In a quaint small town in the south, the little girl Jiang Xiaolan and her grandfather depended on each other. Xiaolan's parents were sent to the border areas in her early years, and she was bullied and ostracized at school because she had the same surname as the "biggest class enemy." The dilapidated courtyard is Xiaolan's most free place, and the big wardrobe at home is her last refuge. My grandfather lost almost all his relatives due to war and illness in his early years, so this naughty and kind-hearted granddaughter became his whole life.
Time passes slowly, and the drizzle of the small town is always filled with unresolved melancholy. Xiaolan, who longs to become a gymnastics champion, grows up day by day, while the grandfather who always cares about her is slowly getting older.
This film is the directorial debut of the famous movie star Jiang Wenli and the final film of the veteran actor Zhu Xu. The film won the Audience's Favorite Film Award at the 14th Busan Film Festival in 2009.
8. "Kekexili"
At first glance, I thought it was a documentary, but it is not. Gayu, a secret policeman from Beijing, used his identity as a reporter to cover up and came to the rumored magical Hoh Xil. The beautiful and lonely Hoh Xil was sleeping peacefully, but the sudden sound of gunfire broke the tranquility. The patrol members at the Tibetan antelope protection station were killed by poachers. The patrol captain Ritai led the patrol team to set out urgently overnight, vowing to catch the poachers. But the poachers suddenly disappeared like ghosts, leaving behind only hundreds of Tibetan antelope bones with their skins stripped off. The mountain patrol team tracked hard in the vast desert full of dangers, and finally caught some poachers. After a desperate struggle, the poachers were captured and the Tibetan antelope's fur was recovered, but the cunning poaching leader slipped through the trap again. The mountain patrol members braved the wind and snow to continue chasing the poachers. However, at this time, the environment became increasingly worse. Vehicles broke down, gasoline ran out, food was in short supply, and the mountain was closed due to heavy snow. The mountain patrol members sacrificed one after another. Captain Ritai was forced to Reluctantly, they bought Tibetan antelope skins in exchange for survival supplies. Finally, Gayu and Captain Rita caught up with the brutal poachers. Rita refused the bribe of the poaching leader and fell under the gun of the poachers. Gayu escaped death and brought back Captain Rita, who was already cold. 's remains.
According to most of today's aesthetics, this kind of documentary-like movie does not meet the needs of the audience, so "Kekexili" is also a good movie that was delayed because of the title.
Do you know any other high-scoring movies that are deceived by their titles? Let me know in the comments!