There is only a hair between the raw meat and the greasy uncle.
Between good courses and other courses, only good course names are separated before verification and delivery.
-Unknown course designer
The following is the content of knowledge extraction. So, you can consider this article as an example of knowledge extraction.
After naming a book, it is often followed by a title and subtitle.
When giving people names, there is a big name and a nickname.
The routes are different. There is only one title.
Two or three years ago, classes also had subtitles.
For example, "Leading Leadership - Five Actions for Excellent Leaders" is almost no longer available.
Why? As expected, there was a lack of concentration and too much information, so the participants could not remember it and were too lazy to remember it.
At present, the titles of training courses are basically about 7 words, mostly less than 7 words.
For example, "Party Building Sandbox", "Situational Leadership", etc.
Writing an article within 7 words is really difficult.
2 Before considering how to name the course, you must follow the knowledge extraction methodology of "Simple Course Workshop" and study the necessary factors (conditions) of the course name.
There are four conditional elements, referred to as the four principles:
a. Tips on core knowledge of the course
This knowledge is mainly core concepts, core principles, and core processes and core tools.
The course title should indicate the core knowledge of the course. The main function of this knowledge center is to demonstrate to participants the knowledge areas of the course.
Otherwise, it will be difficult for participants to identify the category of the course and not know what field the course is about.
Copyright courses usually use this as the knowledge area label of the course. This is called a positioning or card in branding.
Marketers attach great importance to this label.
The basic format is to label knowledge points
For example, "MBTI Personality Type", "Change Leadership", "Contingency Leadership", "Critical Moments", "Agile Design", " Color Character", 79000, etc.
For example, "Contract Application Process". This will emphasize core processes.
For example, "Business Canvas" emphasizes tools, and using tools as labels is a good course title to emphasize the core knowledge of the course.
b. Display benefits
The course title mainly displays the benefits of the course to students in two ways.
Save time.
For example, "Understanding PM2.5 in 5 Minutes" and "Teaching You to Apply for a Certificate in Three Minutes"
Easy to learn.
For example, "Learning Simple Drawing in 5 Steps".
Ask a question.
For example, "How can newbies place orders quickly?" ”, the question itself represents the benefits of the course.
Knowledge authority.
For example, "Kohler Change Management" adds the names of big names.
A plus a little profit, the title will be more attractive.
For example, after the above "Contract Application Process" was changed to "30 Minutes to Teach You to Apply for a Contract" and "5 Steps to Apply for a Contract", it seems that there is more desire to learn.
c. Easy to remember
The AB element analyzes the product functional attributes of the course, and the next CD element analyzes the communication attributes.
If you want to spread it, you first need to solve it so that it is fresh in the minds of the participants. In other words, the course title must be easy for participants to read and remember.
The main methods are as follows
Add or edit numbers.
For example, several examples listed in the B elements such as 6D, 4D, and "7 Habits of Highly Effective People" also have numbers added.
For example, "Kohler Change Management" was transformed into "Kohler Change Management 8-Step Method".
Omit the formula.
For example, "Target SMART Practice Method", "MOT Critical Moment", etc.
d. Low cost of understanding
The title of a good course should be very clear.
Just by looking at the title, you can get a rough idea of ??the main content of the course.
The main methods are as follows
Picture sense.
The course title itself is a concrete thing and picture.
Metaphor.
The two are often used in combination. Because in order to show the sense of picture, simulated concrete objects and pictures are often used.
For example, "The Pyramid Principle", "Business Canvas", "Sales Compass", "Six Thinking Hats" and "Management Golf" are basically the number of this path.
3 Understand the eye-catching 4 principles of a good class, so how to give your class a good name?
According to the point of view of "Simple Course Workshop", the steps of the "what to do" process are to meet the conditions for achieving the result.
So, my process of extracting course names is as follows.
a. Overview of course knowledge
b. Increase the core selling points of the course
c. Modification of formulas
d. Vivid modification
For example:
There is a route for customers to access the topic. How to name it?
1. Overview of classroom knowledge.
The scenario of this course is that the sales staff do not understand the process and technology of large accounts, and the access process of the five-step process is the core knowledge.
So, this step is named "Key Customer Mobai Process".
2. Add core selling points
Using a time-saving method, the course standard can be transformed into "Learning the Big Customer Mobai Process in 3 Hours".
Using a simple learning method, you can also change the title to "5 Steps to Big Account Mobai".
3. Formula transformation
In fact, the digital method has been used in the second point. Using another tactical model method, change the course title to:
"Big Account HOT Mobai".
HOT is a model used by strangers.
4. Live Transformation
Here, using the models and important principles used in the course, you can create a visual analogy of concentric circles.
Change the course title to "Mobai 5-Step Concentric Circles" or "Mobai Concentric Circles".
Which one of the above course titles do you like?
I personally like "5 Steps to Big Account Mobai" and "Mobai Concentric Circles".
I think the course name of PS. "Simple Course Workshop" is not good enough. Can you please give me a good name?
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