One of the reasons: Lei Jun went to drink a bowl of millet porridge with the team.
Lei Jun once told a story about his entrepreneurship in a public speech. Among them, he talked about why Xiaomi Company named Xiaomi Company. One of the reasons was that at the beginning of the business, before the company name was decided, he went to drink a bowl of millet porridge with the team, and then Lei Jun suddenly thought that it would be good to simply use the name Xiaomi. This is one of the reasons.
the second reason: Xiaomi company should carry forward the spirit of millet plus rifle.
and the second reason, Lei Jun said, is actually mainly to let Xiaomi carry forward the entrepreneurial spirit of Xiaomi plus rifle. You know, when Xiaomi wanted to be a mobile phone, the competition in the mobile phone field was fierce. There were three giants, Samsung, Apple and Sony, and Huawei, ZTE and Lenovo, which were well-known mobile phone brands in China. He was under great pressure at the beginning, so he hoped that his team could carry forward the entrepreneurial spirit of hard work, not afraid of hardship and fatigue, and should have Xiaomi and rifle.
the third reason is related to Buddhist allusions.
The third reason is actually related to an allusion of Buddhism. Many people may not know this reason. Lei Jun once publicly said in Weibo that "a grain of rice is as big as Mount Sumi."
Actually, this is a Buddhist story, which probably means that the power of a grain of rice is very powerful. The real power is equivalent to a Mount Sumi, which can calm the river instantly. In fact, it contains the meaning of following the trend. Lei Jun once said in a public occasion that the reason why he made a mobile phone was to seize the potential of the mobile Internet.