Applet is an application that can be used without downloading and installing. It realizes the dream of "at your fingertips", and users can open the application by scanning or searching. It also embodies the concept of "run away after use", and users don't have to care about whether to install too many applications. Applications will be everywhere and available at any time, but there is no need to install or uninstall them.
applets are equivalent to lightweight apps and can basically achieve the functions that apps can achieve. For users, small programs are light and convenient. For merchants, applets are built on the basis of major platforms, such as WeChat, Baidu, Alipay, Tik Tok, etc., all of which have huge traffic. Therefore, applets can bring traffic more conveniently. It allows merchants to obtain traffic more conveniently and realize it.
If you want to do small programs, I recommend a small program platform owned by Zhongke Youyun: Youyiyun. To do this kind of service, the big platform is more reliable.
wechat applet is a brand-new product technology that wechat launched, which is different from the enterprise subscription number and WeChat official account's "One China" brand-new link with users.
There is no need to register, log in, download or pay attention. It is similar to APP in operation, with faster interface opening and smoother interface operation.
people in the industry believe that applets have become a bonus gathering place in the whole network ecology, and vertical industry solutions meet a wide range of business needs.
applets have rich functional modules and massive templates that are constantly updated, making the promotion of WeChat Applet Mall more efficient!
Small program profit model
E-commerce applications, WeChat 1 billion traffic and social traffic will become new outlets and opportunities for small program e-commerce.
You can associate with WeChat official account, publish high-quality content on content platforms such as WeChat official account, and insert applet cards or applets into articles. Stimulate readers' purchasing impulse through content, and guide them to enter small programs to buy goods, thus realizing the transformation of "content-purchase".
social games, before the Spring Festival, the number of online users of the program was as high as 28 million/hour, and after that, Nike smashed 2 million to become an advertisement for jumping. Jumping has already shown the arrival of small program games, and the combination of WeChat social and small program games will bring huge room for realization.
content payment. At present, the rise of IP and knowledge payment is more likely to bring about the realization of value-added services in social and content ecology than in APP and applet.
service providers, this is a common profit model for small programs in the market at present. Technology-based companies use excellent technical advantages to provide small program development services for enterprises and individuals.
answer the first half question-what is an applet?
APPlets are portable lightweight apps, which can be used without downloading and installing. They realize the dream of "at your fingertips", and users can open the app by scanning or searching.
The picture shows the development process of the applet. From the first official release to now, it is only three years ago, and it is still a baby in a strict sense.
wechat applet is one of the applet application development platforms. As of January 22, there are QQ applet, quick application, Baidu smart applet, Alipay applet, Taobao shop, headline applet, Tik Tok applet and 36 applet in the applet army. It is foreseeable that there will be more and more development platforms.
continue to answer the second half question-what's the use of applets?
It's only a matter of time before such a convenient application is widely used. There is no need to worry about the memory problem of the mobile phone (although the memory of the mobile phone is enough to support multiple applications now), and there is no need to download or uninstall the application software, and the applications are everywhere and available at any time.
applets can be kept in the usage list, can be directly searched on wechat, and can be shared in the form of cards. These auras provide users with an unprecedented convenient experience.
So now the number of small programs in different fields is exploding. Among them, e-commerce online shopping is growing very fast. This is the ranking of applets in April.
what's the use? This is the use. You can look at the top 1 small programs and see if you have at least one of them.
Now there are no fewer than 2 WeChat applets in everyone's mobile phone, and applets have been integrated into life. Next, the penetration of 5G will continue to detonate small programs, which bring convenience to our lives and also change our lives.
1. Simply speaking, WeChat applet is an application embedded in WeChat that can be used without downloading and installing. Users can open it in WeChat by scanning or searching.
you can display business information, goods, place an order online, or just display store information to attract customers into the store without making a transaction.
You can also share it with groups, friends circle, insert WeChat official account articles, etc. in the form of small code, and just scan the code and use it.
is a good tool to get through online and offline.
2. How to make applets: For businesses without technical teams, third-party platforms are generally chosen to build them.
register a third-party platform with a store, and then use the existing template of the platform to build it in ten minutes.
includes many marketing functions: grouping, bargaining, spike, multi-level distribution, full reduction, full delivery, full postage, discount coupons and other functions. There are other marketing tools for member management, such as membership card, member stored value, integral mall, sign-in courtesy and so on.
It can effectively help businesses achieve their business goals
Now, small programs can quickly expand customers, and there are many users of small programs. If a recommended and polite fission mechanism is set up, it can serve customers and drain customers for businesses at the same time
Store drainage: online and offline traffic are mutually converted
Traffic bonus: more than 5 entrances, * * * Enjoy WeChat 1 billion+users
just use it and go: users don't need to download
User experience: when scanning the code, they will use
useful information, make money by themselves, or the company can do it, and the number of products is different
1, instead of corporate brochures and single pages
2, instead of corporate ones. Inquiries ... will also be replaced by applets
4. In the future, when you meet and introduce businesses, products and companies, you will let the other party scan the applet instead of giving other information
5. In the future, you only need to print a QR code of the applet on any product, and all product information is in it, so there is no need for any user manual and large-scale label printing. In the future, the labels on clothes will become smaller and simpler, and of course, there will be more meaningful sales ability
7. In the future, many people will spend money in small programs. Only when you have small programs can you be found by consumers, and you can do marketing activities online, such as: grouping, killing, coupons, full reduction, membership system, reservation, promotion, marquee, big turntable, etc.
According to the official statement of WeChat and the technical interface of small programs, Different applets can achieve different functions. For example, buying movie tickets, arranging restaurants, ordering food in restaurants, inquiring about public transportation, inquiring about stock information, * * * enjoying bicycles, taking taxis, watching news, buying air tickets, online shopping, booking services and even forums can all be realized by small programs.
applet is an application that can be used without downloading and installing. Users can open the application by scanning or searching. It also embodies the concept of "run away after use", and users don't have to care about whether to install too many applications. Applications will be everywhere and available at any time, but there is no need to install or uninstall them. For enterprises, using small programs to promote and improve brand awareness is a good way with the fastest effect and the lowest cost.
Showing the products of the merchants on the applet, you can directly place orders, make appointments, arrange numbers and so on in the applet, and you can also attract many new customers through some preferential activities. The second is that it can save a lot of platform fees for merchants. Customers are attracted by small programs. Small programs are their own platforms and do not need to give any platform points. The third is customer management. Customer data is in your own hands, which is convenient for your own management.
enterprise wechat provides free oa and internal communication function based on organizational structure, and plays the role of internal connection; As a business platform, the middle applet is easy to share, as an external display platform and a business transaction platform, it can be easily shared with customers' WeChat, thus playing the role of external link; Originally, the applet is very easy to use, and users can be recruited through social fission and advertising promotion. Customers can add the merchant's corporate WeChat as friends by browsing the customer service components on the applet, and they can talk directly; The three links of business enterprise WeChat, micro-sheng applet SCRM and individual WeChat users have been completely opened. The whole solution is light and simple.