Undoubtedly, the ultimate goal of business is to launch the brand of your own company and promote it to become a world-famous brand. The visual perception of commercial brands is extremely important, but brand naming is the first step to create a brand. A good name is a permanent spiritual wealth owned by an enterprise and a product.
Next, I will tell you how to name your company's brand from the perspective of company name. Come and have a look and learn.
ten tricks to build a well-known brand
1.
The 21st century is an era of individuality. People are no longer following others' advice and going it alone. Some avant-garde clothing enterprises often register cooler trademarks and try to make a name for themselves.
such as "E-mail", "Cool Lala", "Exception", "Fifth Element", "Intelligence Station", "open sesame", "Little Magic Fish", "U2", "Watermelon Taro", "George Boy", "Doctor Frog" and "Life Geometry". That's weird. At first glance, it doesn't look like a clothing brand at all. It is not so much to express clothing as to express a "dazzling" life proposition.
because of the pursuit of "rebound" and reverse, it is not difficult to understand that a man's name like "brother" has become a brand name of women's clothing; "Woodenhead" expresses the great wisdom of "Forrest Gump".
2. win with "soil".
"ugly girl", "groom", "Ayou", "five-colored soil", "good day", "old three", "old k" and "group workers" win with soil. The soil is reasonable and the soil is lovely.
3, named after "name".
Some are named after famous designers, such as Versace, Chanel, Issey Miyake, Pierre Cardin, Wang Hua and Mark Zhang; Some of them are named after celebrities outside the clothing industry, such as "Zhu Shimao" and "Li Ning"; Some were named after historical celebrities, such as Genghis Khan, Great Elun (Genghis Khan's mother), Caesar and Kyle Polo.
4. imitate the name.
slightly modify the brand names of well-known foreign and domestic clothing enterprises, and register the trademarks: "Longfan Dupont" imitates Dupont, and "Prince Pierre" imitates "Pierre Cardin"; "Rich birds" imitate "good news birds"; "Emperor Tiannu" imitates "Valentino"; "Yiduchuan" imitates "Yidujin"; "Old City" imitates "Old Man's Head".
5. Seek "foreign" from foreign countries.
"Metersbonwe Bang Wei", "Valentino Cooper", "Roman Family", "French Dragon Victory" and "Darragi" all cater to the foreign worship psychology of some consumers.
6, named after a place name.
Erdos, Tiantan, Supai, Shunmei and Fujian the Great. However, brands named after villages such as Nanjie Village and Wang Zuo will be restricted by their names if they are sold nationally or even internationally.
7. Divide names according to class and target customers.
This kind of naming is characterized by directly expressing the brand's customer segmentation and value orientation through the name, and consumers only need to "sit in the right place".
8. I will name it. The name has a certain meaning.
"Zhuang Ji"-a solemn life, an auspicious life; "Good news bird"-happiness and good luck; "French school"-European style; Empereurs)--- the legacy of the Yellow Emperor; "PalZiler)--- of course, it is distinguished.
9. Name according to product or industry characteristics.
"Antarctic Man" and "Arctic Wool" are thermal underwear, so the colder the names, the better.
"Jin Ba", "Pin" and "Xiong"-advocate the strength of men. So these three brands often sponsor boxing and martial arts competitions, and their names are hard.
"adoration" and "comfort"-underwear stresses "love" and "comfort".
"Saint Edelweiss", "King of Children" and "King of Beasts" (leather clothing)-hope to become the "king" of the industry.
1, named after animals and plants.
Generally, they are named after animals with many stories and outstanding appearance features and plants symbolizing beauty. Crocodile, Woodpecker, Kangaroo, Grey Mouse, Golden Sheep, Seven Wolves, Conch and King Deer; Chun Zhu, Lavender, Acacia Leaves and Apple.