How to name a real estate company
How to name a real estate company? It is very important to have a good name for a real estate company. There are fourteen categories of generic names used within the scope of current management regulations, all of which are worthy of reference. Let's share how to name real estate companies. How to name a real estate company 1
Boasting the company's name method
Boasting the company's name is mainly to reflect the advantages of the company's reputation and product quality on the company's name in a realistic way, so as to increase self-confidence, put pressure on opponents and give the public a sense of trust. For example, Shanghai Jincheng Arts & Crafts Co., Ltd. means that it is invincible in the competition, such as Jincheng Tang Chi, and Shanghai Lean Glasses Co., Ltd. means that the company can strive for perfection in all aspects.
logo naming method
logo naming method is mainly based on physical objects to highlight the distinctive features of enterprises and companies, and now it has developed into a part of cis (enterprise identification system) internationally. The famous black monkey hat shop is to make a wooden black monkey into a shop door to show its historical tradition and distinguish it from other hat shops.
Brand naming
Generally speaking, companies use their own brand names after they have created brand-name products. For example, Shanghai Lubao Golden Pen Factory and Shanghai Phoenix Bicycle Company used their own brand products "Lubao Golden Pen" and "Phoenix" to name their companies.
Seeking foreign names
The reform and opening up has opened the door for China to go to the world, especially after China joined the WTO, and the pace of integration into the world has become faster. China people are willing to accept foreign things, including names, and also need foreign public to accept our products. As a result, the general foreign names have been blown up, and it is a good way to name companies with foreign names (translated).
Moral naming method
The core of moral naming method mainly focuses on the moral meaning of enterprise names, and most of them use words with beautiful meanings, such as auspicious, healthy, blessed, Thai, constant, prosperous, celebrating, harmonious, rich, virtuous, prosperous and so on. For example, Beijing "Quanjude" roast duck and Shanghai "Laofengxiang" jewelry store all use these auspicious and beautiful words. In the long-term process of naming, there are also some industry habits gradually formed, such as "benevolence" and "Tang", "Tongrentang" and "Huairentang" in pharmacies.
cater to naming
use auspicious expressions that the public likes in the names of company stores to cater to customers' happiness-seeking psychology, which Prophet Naming Laboratory thinks is to attract business.
auspicious words such as
"Xing", "Long", "Yuan", "Mao" and "Fa" often appear on the signboards of old shops. This is because old businessmen like to seek good luck and pay attention to oral colors. For example, the time-honored Yueshengzhai was founded in 1775, and the name of the shop is Yueshengzhai, which means "Prosperity of the Month". The first brewery founded by Chinese people, Shuanghesheng Five-Star Brewery in Beijing, was founded by Shandong people Zhang Ge and Hao Sheng. The name "Shuanghesheng" means "the two sides are jointly organized and the financial resources are abundant".
elegant naming method
This method of naming shops is a unique commercial naming in China. Influenced by Confucianism, China has a traditional concept of emphasizing literature and restraining business, so some businessmen also named commercial places like literati's study, such as Zhai, Ge, Xuan, Ju and Yuan.
naming special words
There are two types of special words: one is the customary words used in some industries, and the other is the words that some industries especially like in the long-term historical development. The word "Tang" used in Chinese medicine shops, such as Tong Ren Tang and Cai Tongde Tang; The "rooms" used by western pharmacies, such as Huamei Pharmacy and Guanxin Pharmacy; Western restaurants use the word "she", such as Huamei Western Restaurant and Deda Western Restaurant. How to name a real estate company 2
Notes on the name of a real estate company
1. The image expressed by the name of a high-end real estate company must be beautiful, so that it can be loved.
2. The name and image of high-end real estate companies must be unique and unique, so as to be impressive, easy to remember and spread, and bring twice the result with half the effort.
3. The meaning of the name of a high-end real estate company must be auspicious and conform to the folk culture. Specifically, it should be consistent with birthdates, the legal representative or boss of the enterprise, and compatible with the five elements of the industry in birthdates, the legal representative or boss of the enterprise, but not contradictory.
4. The mathematics of the name of a high-end real estate company must be consistent with the name and personality of the corporate legal representative or boss, and cannot be mutually exclusive.
5. The name of a high-end real estate company must be consistent with the nature of its industry. For example, a real estate company should never be named after a pharmaceutical company like Tong Ren Tang.
6. The name of a high-end real estate company must be catchy, smooth to say and pleasant to listen to.
7. The internal, external and total numbers of the names of high-end real estate companies must be auspicious, and avoid such big numbers as 34, 28, 2 and 36.
Reference and interpretation of real estate company's real estate name
Tianjiang Fashion Space: Tianjiang is in the same category as the previous Tianjiang series of the Group, which extends the reputation of outstanding brands in the previous period, which is conducive to promotion or effectively reduces the cost of brand introduction in the previous period. Space: refers to the outstanding brand created by TEDA people, that is, another masterpiece of Tianjiang Style Space, and she is even an upgraded version of Tianjiang Style Space.
Antique Fragrant Fan: The 6-year-old ancient city of Jindu is the precipitation of 5,-year-old oriental traditional vicissitudes, which means that this community full of modern vitality is due to its unique humanities and topography (like an ancient girl holding a charming fragrant fan to recall the great pioneer's thirst for waves).
TEDA Eastern Celebrities: Eastern Celebrities and Jingu Celebrities basically agree to integrate with TEDA's excellent brands and highlight TEDA people's keeping pace with the times.
Shouyi Post Station in Hamashima: (This refers to the post station, which was used as a place to rest and stay during the journey in ancient times). Generally speaking, it is the first important mansion connecting Binhai and the urban area. Tianjin Binhai, a world-renowned heavy port (island) in northern China, will surely attract guests from all directions in the 21st century.
Riverside Manor: whoever sees the moon at the first time by the river will take photos at the beginning of the month. Life is endless from generation to generation, and Jiang Yue is only similar every year. I don't know who Jiang Yue is waiting for, but I see the Yangtze River sending water. The white clouds are drifting away, and the green maple is overwhelmed with sorrow. ..... Zhang Ruoxu's "Moonlit Night on the Spring River" is a famous Chinese classical music song and a classic of Chinese classical music. It shows that the owner is rich in the artistic atmosphere of Chinese classical music and highlights the noble and elegant identity characteristics of the owner, so that the self-esteem of the residents can be satisfied to the greatest extent.
Zhongshan in the century: It is said that people wandering around in the new century and living in the blessed land of revolutionary pioneers will surely make people here outstanding.
Jinwei New Town: Yu Community is located in Tianjin, an important gateway transportation place in Beijing, bordering on land, sea and air. (Zhang Gui Zhuang Airport, Expressway, Light Rail and Binhai New Area) Chinese residential metaphor: it highlights the community as a cultural guide to the East and enhances the cultural connotation of the community and its residents.
Dongtai International: East, the word "East" refers to the East in a broad sense, Tianjin and Hedong District in a narrow sense, which reflects the regional characteristics. Dongtai: it refers to the Oriental Tongtai, the heaven and the earth open Thailand, and everything develops. The word "Tai" here is synonymous with Tianjin TEDA Construction Group Co., Ltd. Dongtai International always indicates that this project will lead this hot spot to accept international friends from all directions.
Wanli Manor: Wanli, which means that all things are competing for beauty. Manor: it has the identity characteristics of highlighting the dignity and elegance of the owners.
Zhongshan Famous Residence: Zhongshan refers to the pioneer of Sun Yat-sen, and the famous residence means that with the help of the life stories of great men, people will be able to excel.
Jindian Long Mai: Jindian, which refers to Tianjin Superior Plate, is located in Tianjin, an important gateway transportation place in Beijing, bordering on land, sea and air (Zhang Gui Zhuang Airport, Expressway, Light Rail and Binhai New Area); Dragon: it means that it is located in Xiaogankun (the east of Tianjin and Hedong District of Tianjin), and the east is the birthplace of the dragon. Pulse: it means that people are prosperous.